Business
WEBXPAY partners Australian government to empower Sri Lankan MSMEs with digital payments
Leading online payment gateway, WEBXPAY announced a milestone partnership with Australia’s Department of Foreign Affairs and Trade (DFAT) to significantly expand access to digital payments for Sri Lankan Micro, Small and Medium Enterprises (MSME).
The DFAT Partnership for Recovery is part of a series aimed at promoting regional economic recovery. Leveraging WEBXPAY’s ground-breaking payment gateway and integrated e-commerce solutions, the initiative aims to empower MSMEs across the island to plug in and benefit from Sri Lanka’s burgeoning digital ecosystem, with a special emphasis on gender and social inclusion.
“We are pleased to partner with WEBXPAY, to aid small and medium sized businesses in Sri Lanka, including women led enterprises, to have access to a safe and convenient way to accept card and mobile payments from domestic and international consumers.
“In addition to strengthening their financial and digital literacy skills, this partnership will also support MSMEs to continue to trade through the pandemic by taking their businesses online. It will also help them be more competitive in the digital economy in future. By supporting MSMEs to formally register, develop their online presence and plan promotions they can better sustain their business operations and be resilient to economic shocks,” Australian Deputy High Commissioner for Sri Lanka Amanda Jewell said.
By supporting small business to accept cashless payments and take their enterprises online, WEBXPAY and DFAT aim to support a rapid revitalisation of Sri Lanka’s rural economies that have been hit hard by the COVID-19 pandemic. This will help to increase MSMEs’ incomes by reaching existing and new customers – and even export their products – all whilst strengthening their financial and digital literacy.
Throughout the programme, WEBXPAY will provide support the MSMEs to formally register, develop their online business and plan promotions to sustain the business. As a result, MSMEs will be able to track online sales, generate payment links, and maintain a database of their customers on the platform.
“The MSME sector touches the lives of every Sri Lankan. These enterprises are what keep the grassroots of our economy alive, but over the past year, most have faced a period of extreme difficulty. We are therefore grateful to the Australian Government and its people for not simply extending a much needed helping hand, but also doing so in a manner that could potentially lead to a new era of sustainable, grassroots-led economic growth,” WEBXPAY CEO & Founder Omar Sahib said.
Sahib noted that while traditional business models suffered, Sri Lankan e-commerce and online businesses have flourished during the pandemic. However, these opportunities have largely been confined to Colombo, the Western Province and a few other urban centers. Given their lack of experience and expertise with these new modes of business, rural MSMEs have usually been cut off from the ability to monetise on the surging demand for online services.
Sri Lanka’s MSME’s account for more than 90% of the total establishments in the country, in addition to being the source of 45% of all employment and accounting for 52% of GDP. However, the majority of these MSMEs are informal businesses. As a result, they tend to be reliant on daily cash-based sales and often lack planning and management skills. During the pandemic, this has led to an unprecedented disruption in daily operations.
Over the duration of the programme, WEBXPAY will also be carefully monitoring and researching the impact of these initiatives with a particular focus on its effectiveness in improving standards of living for rural communities, while also creating tangible positive benefits at a macroeconomic scale. In addition to creating new job opportunities and helping to eradicate unemployment in rural Sri Lanka, the programme will also measure its impact in terms of supporting financially independent female entrepreneurs. Additionally, the programme’s digital-first approach is also expected to help reduce carbon-emissions while promoting vibrant grassroots economic growth.
Business
DevPro and WCIC come together to accelerate women’s economic empowerment in Sri Lanka
DevPro and Women’s Chamber of Industry and Commerce (WCIC) signed a formal partnership on Wednesday, 28th January to collaborate in promoting women’s economic empowerment and inclusion in Sri Lanka.
DevPro builds on 30 years of OXFAMs legacy in Sri Lanka and works towards Inclusive Economic Development leveraging expertise in inclusive and climate-resilient market systems and enterprise development and innovation. DevPro’s work is guided by the core values of gender justice, inclusivity and community-led development. Through its recent projects, DevPro has supported over 270 women-led MSMEs, across agriculture, handloom, and tourism-related value chains in five provinces in Sri Lanka through a mix of interventions combining skills development, enterprise strengthening, market linkages, and gender-sensitive community engagement to improve income, resilience, and economic participation.
WCIC is the first women-only trade chamber in the world, dedicated to empowering women entrepreneurs and women-led MSMEs in Sri Lanka through skills-building, business advisory services, networking etc. Among its many initiatives, WCIC’s flagship annual event, “Prathibhabhisheka” – Women’s Entrepreneurs Awards has empowered many women owned and women-led businesses in Sri Lanka to enhance their business resilience and competitiveness through improved governance processes, financial health, market recognition and global expansion.
Through this partnership, both DevPro and WCIC, will leverage their collective expertise, networks and resources to advance women’s economic empowerment and inclusion through projects, capacity building, research and policy advocacy focused on women entrepreneurship development, innovative business models, sustainability certification and credentials, export readiness and market integration and financial literacy and inclusion.
The MoU was signed by Gayani de Alwis, Chairperson of WCIC and Chamindry Saparamadu, Executive Director of DevPro in the presence of senior members of both teams.
Business
FRELLA launches world class wellness products locally with Baurs & Co.
FRELLA, Sri Lankan-born and internationally-respected natural beauty and wellness brand, is setting the stage to expand operations by entering the Sri Lankan retail market. As the country’s only dedicated wellness company operating at an international scale, this move marks a new chapter for a brand with a growing global presence that has already earned the trust of luxury hotels and international customers.
For over seven years, FRELLA has emerged as Sri Lanka’s leading wellness brand, serving clients and partners across more than 15 international markets. The brand’s entry into the Sri Lankan retail market marks a significant milestone, allowing local consumers to access globally respected wellness products developed from the island’s own healing traditions. This retail expansion is supported through a strategic partnership with Baurs, a trusted 170-year-old Swedish multinational company, ensuring sophisticated distribution and access aligned with international retail standards.
FRELLA is rooted in Sri Lanka’s ancient healing traditions and inspired by centuries-old Ayurvedic wisdom. All FRELLA products are specially designed as holistic wellness solutions for the body, skin, hair, and soul, and focuses on providing nourishment, balance, and healthy aging through refined, modern wellness systems.
Business
Writer Business Services enters Sri Lanka to partner with institutions to provide information management and payments solutions
Writer Corporation, one of India’s leading business groups, announced the launch of its subsidiary, Writer Business Services Pvt. Ltd., and the commencement of its operations in Sri Lanka. The expansion reflects Sri Lanka’s strategic importance in Writer’s regional growth plans and its role in supporting a highly regulated digital and financial services market which is currently undergoing digital transformation.
Sri Lanka’s continued focus on strengthening regulatory frameworks, digital platforms, and financial systems is shaping how institutions across banking, government, and enterprise sectors approach their business operations. There is a clear emphasis on secure, compliant, and resilient information and transaction environments that can scale with regulatory and business needs. Writer’s entry into Sri Lanka aligns with this direction, bringing global experience and a partnership-led approach to the market.
As part of its launch, Writer will establish a secure records and information storage facility in Seeduwa, Colombo. Designed to meet global standards for security, compliance, and disaster resilience, the facility will support banks, financial institutions, government bodies, and large enterprises in managing physical and digital information across its lifecycle.
Alongside information management, Writer brings established expertise in integrated payment services to support the modernization of transaction infrastructure across the banking and financial services sector. Its payments capabilities focus on strengthening availability, transaction continuity, and transparency across critical payment channels that underpin institutional reliability and customer confidence.
Writer’s digital payments offerings in Sri Lanka include end-to-end ATM and self-service terminal outsourcing, integrated channel ownership and managed services, field management applications, payment and reconciliation platforms, and remote monitoring with near real-time reporting. These solutions support financial institutions in improving uptime, strengthening governance, and enhancing operational efficiency across payment networks, in line with the continued evolution of electronic and automated payment systems.
Across information management and payments, Writer operates with an integrated portfolio spanning records and information management, business process outsourcing, cloud and digital services, data privacy, cybersecurity and enterprise payments infrastructure. These capabilities support institutions in addressing evolving regulatory requirements, digitization of legacy environments, and rising operational and cyber risks.
Writer’s local presence enables closer collaboration with clients and on-ground delivery, while supporting the development of Centres of Excellence across cybersecurity operations, SOC and NOC services, AI-led solutions, and payments operations and monitoring.
Writer’s Sri Lanka operations will be built, led, and run by Sri Lankan professionals, reflecting a long-term commitment to local talent growth and development.
Commenting on this development, Satyamohan Yanambaka, CEO, Writer Global Services Pvt. Ltd., assured Writer’s long-term commitment to the country’s digital ambitions. He said, “Writer’s entry into Sri Lanka reflects our belief that digital ambition in regulated environments must be supported by trust, sound governance, and strong execution. As institutions scale digital services, the reliability of information and payment systems, channel operations, and governance frameworks becomes increasingly important to public and institutional confidence. Our experience across information management, digital transformation, and enterprise payments enables us to support secure, large-scale financial ecosystems, with a clear commitment to building and leading these capabilities locally.”
Sri Lanka’s Digital Personal Data Protection framework raises expectations around how personal and sensitive information is secured and governed.
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