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“UNDO Doesn’t Work in Real Life”: New campaign launched to tackle harmful speech and promote social cohesion
A public awareness campaign, titled “UNDO Doesn’t Work in Real Life,” was launched yesterday to address the growing threat of harmful speech and misinformation, while fostering empathy, accountability, and responsible storytelling in Sri Lanka.
This joint campaign is a collaborative initiative by the United Nations in Sri Lanka together with the Ministry of Health and Mass Media, and is implemented by the United Nations Development Programme (UNDP) and UNICEF in Sri Lanka, with support from the UN Sri Lanka SDG Fund.
Held in Colombo, the launch event saw the participation of Dr. Hansaka Wijemuni, Deputy Minister of Health and Mass Media; Marc-André Franche, Resident Coordinator, United Nations in Sri Lanka; Azusa Kubota, Resident Representative, UNDP Sri Lanka; and Christian Skoog, Representative, UNICEF Sri Lanka, alongside senior ministry officials, journalists, civil society actors, and media professionals.
Commenting on the effects of dangerous speech, Dr. Hansaka Wijemuni, Deputy Minister of Health and Mass Media, noted, “The power to combat hate speech misinformation and disinformation does not lie only with the government, tech companies and journalists, it lies also with the people. Let us work together to strengthen the policies to combat online hate speech and misinformation.”
The centrepiece of the campaign is a series of short videos, developed using real-time data from Sri Lanka’s online and offline spaces. These stories reflect the very real consequences of dangerous speech on individuals and communities, particularly women, youth, and marginalized groups.
Marc-André Franche, the United Nations Resident Coordinator highlighted the UN Secretary General’s Strategy and Plan of Action on Hate Speech which provides a clear framework to counter hate while upholding freedom of expression—a balance that is critical in a rapidly polarizing global and national media landscape in which greater responsibility is placed on governments, civil society, media and individual users to navigate online harm: “The rise in online harmful speech, particularly during politically sensitive periods, is a disturbing trend we must confront together”, stated Franche.
According to the UN Early Warning Brief (February 2025), 46% of online harmful speech still targets women, despite a 22% month-on-month drop in total harmful content. These trends reinforce the urgent need for public awareness, especially around the gendered impacts of disinformation and hate speech. “In the digital world, you can press ‘undo’ — but in real life, the damage caused by harmful speech is ingrained in someone’s hearts and minds, and often irreversible,” said Azusa Kubota, Resident Representative, UNDP in Sri Lanka.
“We hope the media will carry this message forward to enhance awareness amongst the public on the unintended and intended consequences of harmful speech, and promote responsible dialogue towards social cohesion.” “As UNICEF we have taken several actions to empower communities and future generations. We are equipping young minds with skills to engage in safe internet use and nurture critical thinking skills to recognize, challenge, and reject false and harmful language before it takes root”, said Christian Skoog, UNICEF Representative in Sri Lanka.
“In addition, UNICEF is working with grassroots organisations and religious leaders to actively prevent and counter hate speech and misinformation in their communities”, he added. The campaign which will run on mainstream media and digital outlets aims to spark national conversation, build digital literacy, and encourage responsible storytelling with media professionals playing a central role in carrying the message to the public.
Family sources have confirmed that the interment of singer Latha Walpola will be performed at the General Cemetery Borella on Wednesday (31 December).
In an environmental initiative commemorating the 75th anniversary of the Sri Lanka Navy, the Western Naval Command organized a cleanup programme at Galle Face Beach on Saturday (27 Dec 25).
The programme focused on the removal of substantial solid waste littering the beachfront, including accumulated plastic and polythene debris. All collected wastey was systematically disposed of utilizing methods designed to safeguard the sensitive coastal ecosystem.
Demonstrating a strong commitment to the cause, the cleanup effort saw the participation of the Commander Western Naval Area and a group of over 200 naval personnel.
Sri Lanka’s environmental protection framework is rapidly eroding, with weak law enforcement, politically driven development and the routine sidelining of environmental safeguards pushing the country towards an ecological crisis, leading environmentalists have warned.
Dilena Pathragoda, Managing Director of the Centre for Environmental Justice (CEJ), has said the growing environmental damage across the island is not the result of regulatory gaps, but of persistent failure to enforce existing laws.
“Sri Lanka does not suffer from a lack of environmental regulations — it suffers from a lack of political will to enforce them,” Pathragoda told The Sunday Island. “Environmental destruction is taking place openly, often with official knowledge, and almost always without accountability.”
Dr. Pathragoda has said environmental impact assessments are increasingly treated as procedural formalities rather than binding safeguards, allowing ecologically sensitive areas to be cleared or altered with minimal oversight.
“When environmental approvals are rushed, diluted or ignored altogether, the consequences are predictable — habitat loss, biodiversity decline and escalating conflict between humans and nature,” Pathragoda said.
Environmental activist Janaka Withanage warned that unregulated development and land-use changes are dismantling natural ecosystems that have sustained rural communities for generations.
“We are destroying natural buffers that protect people from floods, droughts and soil erosion,” Withanage said. “Once wetlands, forests and river catchments are damaged, the impacts are felt far beyond the project site.”
Withanage said communities are increasingly left vulnerable as environmental degradation accelerates, while those responsible rarely face legal consequences.
“What we see is selective enforcement,” he said. “Small-scale offenders are targeted, while large-scale violations linked to powerful interests continue unchecked.”
Both environmentalists warned that climate variability is amplifying the damage caused by poor planning, placing additional strain on ecosystems already weakened by deforestation, sand mining and infrastructure expansion.
Pathragoda stressed that environmental protection must be treated as a national priority rather than a development obstacle.
“Environmental laws exist to protect people, livelihoods and the economy,” he said. “Ignoring them will only increase disaster risk and long-term economic losses.”
Withanage echoed the call for urgent reform, warning that continued neglect would result in irreversible damage.
“If this trajectory continues, future generations will inherit an island far more vulnerable and far less resilient,” he said.
Environmental groups say Sri Lanka’s standing as a biodiversity hotspot — and its resilience to climate-driven disasters — will ultimately depend on whether environmental governance is restored before critical thresholds are crossed.
By Ifham Nizam ✍️
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