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Sri Lanka’s apparel sector well-positioned to reach $8 Bn. export earnings target by 2025

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Industry attempting to attract FDI to Eravur from leading players in fabric – Aroon Hirdaramani

Sri Lanka’s apparel industry expressed confidence in reaching its target of $8 billion in export earnings by 2025, by implementing the concerted initiatives put in place by the sector, in collaboration with the authorities.

These views were expressed at the ‘Sri Lanka Economic Summit 2021’, the flagship event of the Ceylon Chamber of Commerce, held this year on 6th and 7th December 2021, under the theme ‘Springboard for revival: Opportunity to reset’.

Strengthening backward vertical integration and further improving sustainability credentials are vital in achieving the sector’s vision, while enhanced access to key export markets – including within the Asian region – will provide a significant boost in realizing these aspirations, noted the industry.

“At present Sri Lanka accounts for around 1% of the global market share of apparel exports. We are confident that we can reach the industry’s target of $8 billion in export earnings by 2025, by executing the correct strategies,” Sri Lanka Apparel Exporters’ Association (SLAEA) Chairman and Hirdaramani Group Director, Aroon Hirdaramani said. He made these comments as a panellist at the ‘Resetting the Export Portfolio’ session of the summit.

Hirdaramani noted that the efforts to strengthen backward vertical integration of Sri Lanka’s apparel value chain, through initiatives such as the Eravur Fabric Processing Park are critical, particularly in the current context. This would pave the way for the industry to reduce lead times and significantly increase its domestic value addition – which currently stands at around 55%. The latter would also enable Sri Lanka to make greater use of preferential tariff concessions – such as the Generalised Scheme of Preferences (GSP) Plus tariff concessions to the European Union (EU) – a critical market for Sri Lanka in general, and apparel in specific.

“We are working very hard to attract key players in the fabric segment to invest in the new zone, as well as more broadly in fabric mills in Sri Lanka,” Hirdaramani revealed, noting that the zone is expected to be positioned strongly in terms of environmental sustainability.

However, in order to attract such Foreign Direct Investment (FDI) inflows, Sri Lanka needs to strengthen especially its fiscal position and policy, other panellists indicated. This was particularly stressed by the Director of the Growth Lab of the Harvard’s Centre for International Development, Prof Ricardo Hausmann, who made the initial presentation at the session.

“We can gain market share through trade shifts arising from the US – China fallout,” Hirdaramani said further. “The pandemic has also strongly increased the preference for near-shoring among buyers, given how COVID-19 caused vast disruptions to global supply chains. Sri Lanka can position as a hub to serve Asia, but this requires preferential and free trade agreements (FTAs) with more countries in the region.”

The need for greater trade connectivity was also noted by the other panellists. Dilmah Tea – CEO, Dilhan Fernando highlighted the need for FTAs and a more favourable impression of the country internationally, in order for Sri Lanka to expand and diversify its exports. Spa Ceylon – Co-Founder, Shalin Balasuriya too expressed the need for trade linkages, while also drawing attention to the need for trade facilitation – including reducing red-tape associated with the export process.

While securing new FTAs, the panellists – both representatives from the private sector and Sri Lanka’s foreign missions – also voiced the need to retain the existing trade concessions – particularly the GSP+ to the EU.

The panellists, particularly Export Development Board (EDB) – Chairman, Suresh De Mel also emphasised the importance of supporting SMEs in order to increase and diversify exports. In the apparel sector, under the leadership of the Joint Apparel Association Forum (JAAF), initiatives are underway to boost SMEs in the industry.



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Newburgh Ella set to fill a critical gap in luxury hotel infrastructure

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Strategic Rs. 1.5 billion project by Browns Hotels & Resorts under LOLC Group

The Sri Lankan leisure landscape saw a significant addition on January 30, 2026, with the official opening of Newburgh Ella – The Tea Factory Resort. This Rs. 1.5 billion project, a strategic diversification by Browns Hotels & Resorts under the LOLC Group, transforms a 123-year-old tea factory into a luxury destination designed to capture the growing global interest in Ella.

The resort is housed in a structure originally established in 1903 by Scottish planter George Thomson. During the conversion, LOLC ensured the core structure was preserved, even reusing steel and other structural raw materials to maintain the factory’s industrial soul.

“We decided to transform it into a hotel without harming the core structure, ensuring the prevention of nature,” noted Gangadaran Velsamy, General Manager of Newburgh Ella. This commitment to sustainability extends to the resort’s operations, which follow a fully paperless concept and are currently undergoing LEED and green certification processes.

At the helm of the hotel’s operations is Gangadaran Velsamy, the seasoned professional with over 25 years of experience across 10 international and local hotel brands, including Dubai One and Only and Taj Samudra. A graduate of the Ceylon Hotel School, Velsamy brings a mission-driven approach to the property.

“My mission is to make Newburgh Ella the best hotel in Ella that offers nothing but the best for the guests that Ella couldn’t offer ever before in its history,” Velsamy told The Island Financial Review. His management style is notably people-centric, utilising multiple management approaches to maximise the potential of his human resource.

A key highlight of the project’s “human side” was the absorption of the original Finlays tea factory staff. These employees underwent six months of intensive theoretical and on-the-job training at 5-star properties to transition into the hospitality sector.

Further supporting the local economy, 50% of the hotel’s workforce is recruited from the immediate neighborhood. This integration is reflected in the resort’s service culture; for instance, pre-booked restaurant tables are marked with “Promised” tags rather than the standard “Reserved,” signaling a deeper level of commitment to the guest.

Newburgh Ella features 41 rooms categorised as Silver, Gold, and Bronze – a naming convention inspired by tea tips. Room rates range from USD 250 to 350 per day (approximately LKR 75,000 to 100,000).

Key Facilities Include:

1903 – The Dining Room: An all-day dining venue.

Eastern Valley: An open-air restaurant specialising in Asian fusion.

George Thomson – The Founder’s Tavern: A bar named in honour of the factory’s founder.

Three Tips Tea Lounge: A dedicated space for tea tasting and the “living tea experience”.

SKY Observation Deck: Offering views of Ella Rock and Little Adam’s Peak.

From a business perspective, the resort addresses a critical need for high-end infrastructure in Ella, a destination famed for its “exhilarating vibes” but often underserved in the premium segment.

Eksath Wijeratne, CEO of Browns Hotels & Resorts, expressed confidence in the property’s financial trajectory, estimating a breakeven point within five to six years.

“If we see Sri Lanka achieving more arrivals in correlation with increased revenue inflows, we should be able to reach a breakeven within a shorter period,” Wijeratne stated. He emphasised that the resort is a key piece of infrastructure to boost foreign currency earnings, attracting discerning travelers whose spending directly bolsters the country’s economy.

Ultimately, the success of Newburgh Ella lies in its details – such as the “Promised” tags on restaurant tables that replace the cold, standard “Reserved” signs. This subtle shift in language, championed by Velsamy’s team, encapsulates the resort’s mission: to honour a century of history while delivering a standard of service that Ella has never before hosted.

The “gastronomical delights” of Newburgh Ella are presented perfectly with the seasoned artistry of Chef Senthilkumar. Having spent over 18 years refining his craft across the luxury landscapes of Dubai, Kuwait, and the Maldives, the Chef transforms world-class techniques into unforgettable dining experiences, redefining the art of the meal in the heart of Ella.

In addition to Newburgh Ella’s refined hospitality and “yummy” gastronomy, guests have easy access to the region’s crown jewels such as Ella Gap and Ravana Cave to the thundering beauty of Ravana Falls.

By Sanath Nanayakkare

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A deep dive into Fitch Lanka report shows ‘Resilience of the Few’

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The domestic credit landscape is currently anchored by a handful of high-performing institutions that have displayed significant resilience through the nation’s most turbulent years, a deep dive into the latest monthly report of Fitch Lanka shows.

While the public often equates the often-adulated private sector credit growth with widespread business expansion, the Fitch Lanka data shows a concentration of capital among the country’s elite ‘blue-chip’ firms.

This latest assessment from Fitch Ratings (Lanka) Ltd. is being hailed by experts as a vital assessment for the country’s financial system. While the technical details of credit ratings can seem dense, an independent economic analyst told The Island Financial Review that these reports act as a ‘global report card,’ fundamentally demonstrating how much international trust is placed in Sri Lankan enterprises.

According to the analyst, the ratings issued as of January 31, 2026, serve as more than just corporate scores; they are the primary benchmark used by global investors to determine the safety of bringing capital into the country.

“High ratings are essential for attracting Foreign Direct Investment (FDI), which is the engine for job creation and infrastructure development. These scores are critical for trade finance, allowing local businesses to import essential goods and export products without friction. The ratings provide a real-time snapshot of how Sri Lankan entities are viewed within the highly competitive global capital markets,” he said.

“Banking sector stability is crucial here. Major institutions like Commercial Bank and HNB maintain strong long-term positions. Meanwhile, blue-chip firms including Dialog Axiata PLC and Hemas Plc continue to operate within the elite AAA(lka) to AA(lka) range.The presence of top-tier firms in the ‘AAA’ to ‘AA’ range indicates a robust internal capacity to meet debt obligations, providing a buffer even when the global economy is unpredictable,” the analyst noted.

When asked if the contents of the report may encourage investors to pay close attention to entities appearing in Red font, the analyst said that he views it as a ‘vital signal’ of a dynamic and transparent market rather than a sign of crisis,

“Entities such as JAT Holdings and CIC Holdings PLC have recently undergone rigorous reviews. This scrutiny is largely centred on the manufacturing and agricultural sectors, which are currently adapting to volatile global supply chain trends.

Looking forward, the ability of these ‘Red font’ companies to stabilise their outlooks will serve as the ultimate litmus test for the national economy.If these key players can maintain their scores and stabilise their trajectories through the middle of the year, it will be a definitive indicator that Sri Lanka’s broader economic path is secure,” the analyst said.

When asked if this was the case across the board including SMEs, he replied,” In fact, a deeper dive into the latest assessments by Fitch Ratings Lanka reveals a different reality: the engine of this credit growth is not the average entrepreneur, but a select group of ‘big ticket’ corporate giants.

” A superficial glance at the financial headlines might suggest a private sector in the midst of a borrowing spree. With the Central Bank reporting a notable 25.2% year-on-year growth in private sector credit as of December 2025, the outlook of a broad-based economic awakening is tempting. However, the Fitch Ratings Lanka monthly report reveals a different reality: the engine of this credit growth is not the average entrepreneur, but a select group of ‘big ticket’ corporate giants. In essence, these are the ‘safe harbours; where capital is currently docking.

“The data provided by Fitch Ratings Lanka underscores a critical distinction in the 2026 economy that credit is indeed flowing. And the authorities are rightly encouraged by private sector growth. Yet, this is not a tide lifting all boats; it is a strategic fortification of the nation’s most resilient pillars. As the year unfolds, the strength of these ‘big ticket’ borrowers will determine whether the rest of the private sector can eventually follow their lead into a more prosperous era or not,” he noted in conclusion.

By Sanath Nanayakkare

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Moose Clothing Company earns Superbrand 2026 recognition

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The award ceremony held on 12 January 2026, at the Hilton

Moose Clothing Company has been recognised as a Superbrand for 2026, a proud milestone for a young Sri Lankan brand that has grown steadily through trust, consistency, and a strong connection with its customers. The award ceremony was held on 12 January 2026 at the Hilton, celebrating brands that have earned lasting respect and loyalty.

Superbrand status is not awarded lightly. It is reserved for brands that demonstrate excellence beyond numbers, brands known for quality, reliability, emotional connection, and long-term relevance. Selection is based on independent research, expert evaluation, and consumer perception, making it one of the most respected recognitions a brand can receive.

For Moose Clothing Company, this honour is especially meaningful. Founded with a simple belief that Sri Lankans deserve well-made, thoughtfully designed clothing at honest prices the brand has grown by listening closely to its customers and improving with every season. From everyday essentials to performance wear, Moose has focused on getting the fundamentals right: fit, comfort, durability, and value for money.

Commenting on the achievement, Hasib Omar, CEO of Moose Clothing Company, said:

“Being named a Superbrand is deeply meaningful for us because it comes from trust. Moose is still a young brand, and this recognition belongs to our customers who believed in us from the beginning, our teams who work with care and purpose, and everyone who chose Moose Clothing Company as part of their everyday life. It reminds us why we started and encourages us to keep building with integrity.”

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