Event set to focus on maximizing Tourism potential

The Sri Lanka Economic Summit organised by The Ceylon Chamber of Commerce will host a session focused on “Maximising Tourism Potential,”, exploring strategies to position Sri Lanka as a leading global destination, on 29 January at the Shangri La Hotel, Colombo.

Discussions will focus on how Sri Lanka can achieve the goal of USD 8.5 billion in tourist earnings by 2030, and factors that can support this goal including enhancing offerings, improving average tourist spend, and implementing policies that will support the sector’s growth.

The session will feature Anand Jha, Vice President and Head of Government Engagement for India and South Asia at Visa, Prof. Ruwan Ranasinghe, Deputy Minister of Tourism, Henry Fitch, CEO of Teardrop Hotels, Mikael Svensson, CEO of Cinnamon Hotels & Resorts, and Stasshani Jayawardena, Joint Deputy Chairman and Managing Director, Aitken Spence PLC, and will be moderated by Dhananath Fernando, CEO of the Advocata Institute.

As Sri Lanka aims to amplify its global appeal, this session will highlight the importance of innovative policies and private-public collaboration in achieving sustainable tourism growth. Industry leaders and stakeholders will share perspectives on enhancing Sri Lanka’s tourism product, fostering competitiveness, and creating a roadmap to elevate the sector’s contribution to the national economy.

The Sri Lanka Economic Summit will take place on the 28th and 29th of January at the Shangri La Hotel, Colombo. Registrations are now open at www.sles.chamber.lk.