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Softlogic Life sweeps board at SLIM Digis 2024 becoming most awarded brand along with coveted Grand Prix

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Further cementing its position as the most innovative insurer that is close to the heartbeat of the nation, Sri Lanka’s second largest life insurer Softlogic Life Insurance PLC took home nine awards at the SLIM Digis 2.4 Awards held on Oct 29, including the top most award of the night “The Grand Prix, a company news release said.

This top award which was won by Softlogic Life created a first for the insurance industry, which was to recognize the creativity, innovation and impact of its trailblazing and innovative ‘Legends’ Campaign. Additionally, the company won four Golds, three Silvers and a Bronze for ‘Dengeez’, Legends’ and ‘Sri Lanka’s Inspiring Crowd sourced Christmas Tree of Hope’ campaigns.

The award-winning ‘Legends’ campaign saw Softlogic Life launch Sri Lanka’s first-ever artificial intelligence (AI) TV commercial, recreating four iconic music legends—H.R. Jothipala, Milton Mallawarachchi, Clarence Wijewardena, and Sunil Perera—using deepfake technology. In a creative and bold move, the commercial featured these beloved artists, all of whom were also “Dads,” emphasizing that life insurance provides a safety net and peace of mind during uncertain times.

Softlogic Life conveys a message of support and reassurance creatively, letting viewers know that they are not alone in navigating these challenging times. performing the iconic ‘Leda Leda’ tune while expressing empathy for the financial challenges Sri Lankans face during troubled economic times, dominating digital platforms, the ‘Legends’ campaign earned Softlogic Life the prestigious Grand Prix award, along with two Golds for ‘Best Use of AI Technologies’ and ‘Cross Media Integration,’ and a Silver for ‘Best Digital Marketing Campaign in Insurance.’

Another set of accolades also came in for the ‘Dengeez’ campaign, which garnered widespread attention by creatively using reverse psychology to raise dengue awareness, which garnered significant attention and widespread discussion among Sri Lankans. The campaign had a creative twist that said not to prevent dengue but to spread it. The use of reverse psychology worked creatively on Sri Lankans who were sensitized to year-long dengue communications. The campaign’s catchy music video humorously encouraged the public to create breeding grounds, urging action against dengue in a fresh, memorable way. Its impact earned Softlogic Life the Gold Award for CSR, Purpose-Driven Digital Marketing, a Silver for Best Use of Digital Creative Content, and a Bronze for Best Digital Marketing Campaign in Insurance.

Softlogic Life also won another Silver Award for Cross Media Integration for the ‘Sri Lanka’s Inspiring Christmas Tree of Hope’ campaign, the country’s first crowd-sourced Christmas tree made from vegetable plants. Starting with Softlogic Life distributing seeds for home gardens, the campaign culminated in a massive Christmas tree assembled at Galle Face Roundabout, Colombo 1. Commenting on these wins, Softlogic Life Managing Director, Iftikar Ahamed said, “Our wins at SLIM Digis reflects our commitment to strategically leveraging innovation to build stronger connections with our communities and address real challenges. From pioneering AI in local advertising to impactful, purpose-driven campaigns, we aim to set new benchmarks in Sri Lanka’s digital landscape.

“This ethos of ours is not only reflected through our communication but also through everything we do. We have in a short span of five years become the youngest insurance brand in Sri Lanka that has challenged decades old giants and moved four market places to become the second largest life insurer in Sri Lanka while also claiming our spot as the market leader in health insurance.”

Expressing her views, Softlogic Life Head of Marketing, Chamindri Pilimatalauwe said, “These remarkable achievements at SLIM Digis 2024 are a testament to the power of creative collaboration and strategic innovation. We are incredibly grateful to our core agency partners —Mullen Lowe, Digibrush, Shift Integrated, New Media Solutions and Third Shift Media whose dedication helped bring these ambitious campaigns to life.

“Together, we have pushed the boundaries of insurance and digital engagement in Sri Lanka, creating impactful narratives that resonate with the heart of our nation. This recognition fuels our commitment to further elevate our approach, blending purpose with creativity to engage meaningfully and in ways that are relevant for today and to deliver value in ways that resonate deeply with the people we serve.”



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Hour of reckoning comes for SL’s power sector

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Eng. Pubudu Niroshan

By Ifham Nizam

A long-delayed reckoning in Sri Lanka’s power sector is finally beginning to take shape—driven less by choice and more by necessity.

At a time when the country’s fragile economic recovery hinges on stability, the electricity sector—long plagued by inefficiency, political interference, and costly dependence on imported fuel—has re-emerged as both a risk and an opportunity.

It is within this context that The Institution of Engineers, Sri Lanka will host a timely and potentially consequential forum on April 2 at the Wimalasurendra Auditorium, focusing on a “Pragmatic Approach to Electricity Sector Reforms in Sri Lanka and the Way Forward.”

This is not just another technical discussion. It is, in many respects, a reality check.

The keynote address by Eng. Pubudu Niroshan—who stood at the centre of recent reform efforts as Director General of the Power Sector Reforms Secretariat—comes at a moment when the gap between policy ambition and execution has become impossible to ignore.

For over three decades, Sri Lanka has spoken the language of reform. Yet, time and again, progress has been derailed by institutional resistance, political hesitation, and an entrenched reluctance to dismantle inefficient structures.

The result is a sector that continues to bleed financially while passing the burden onto consumers and the broader economy.

High electricity tariffs, supply vulnerabilities, and operational inefficiencies are no longer isolated technical issues—they are macroeconomic threats. Industries struggle to remain competitive, investors remain cautious, and households continue to bear rising costs. The over-reliance on imported fossil fuels has only deepened this vulnerability, exposing the country to global price shocks and geopolitical disruptions.

The economic crisis of 2022 briefly forced a shift in thinking. Under severe fiscal pressure, reform was no longer optional. The passage of the Sri Lanka Electricity Act, No. 36 of 2024 was seen as a breakthrough—an acknowledgment that structural change could no longer be postponed.

But legislation alone does not transform systems.

What has followed is a more grounded, outcome-driven approach—one that attempts to move beyond policy rhetoric. Within a relatively short span, the first phase of restructuring has been pushed through, including the repeal of the decades-old CEB Act, No. 17 of 1969, and the unbundling of the monolithic utility into six state-owned entities.

This is, by any measure, a significant structural shift.

Yet, the real test lies ahead.

Unbundling without genuine market discipline risks becoming another cosmetic exercise.

The promise of a competitive National Electricity Market—long discussed but never realized—will depend heavily on regulatory strength, transparency, and political consistency. Without these, the same inefficiencies could simply be replicated across multiple entities.

Moreover, reform cannot succeed in isolation.

Sri Lanka’s energy transition must be anchored in a broader economic strategy—one that aligns power sector reforms with industrial growth, environmental sustainability, and investment policy.

The proposed “Energy Transition Act,” now under consideration, will be a critical piece of this puzzle. If executed with clarity and discipline, it could provide the legal backbone for a coherent and forward-looking energy framework.

The reference to an Integrated Economic Development Framework (IEDF) in the 2026 Budget underscores this necessity. Energy is not a standalone sector—it is the foundation upon which economic recovery will either stand or falter.

What makes this moment different is the absence of alternatives.

Sri Lanka can no longer afford half-measures or delayed decisions. The cost of inaction is too high, and the margin for error too narrow. Reform, in this sense, is no longer a policy preference—it is an economic imperative.

The upcoming forum at The Institution of Engineers, Sri Lanka is therefore more than a professEng. Pubudu Niroshanional gathering. It is a critical platform where technical expertise must confront political reality, and where long-standing assumptions must be challenged.

For years, Sri Lanka’s electricity sector has been caught in a cycle of discussion without delivery. The shift toward a pragmatic approach signals an understanding that outcomes—not intentions—will define success.

The question now is whether that realization will finally translate into sustained, irreversible change.

Because this time, failure is not just an option—it is a risk the country simply cannot afford.

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Dialog introduces Samsung Galaxy S26 Series with AI-powered camera and 5G Connectivity

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From left to right: Shiromy Ali, Assistant Vice President, Group Corporate Planning & Strategy, Dialog Axiata PLC; Hemaka Balasooriya, Chief of Dialog Business Services, Dialog Axiata PLC;  Shanaka Fernando, First Pre-order Customer; Sang Hwa Song, Managing Director, Samsung

Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, announced the availability of the Samsung Galaxy S26 Series in Sri Lanka through its retail and digital channels, bringing Samsung’s latest flagship smartphone lineup to local consumers. The series includes the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra, combining advanced AI-powered capabilities, premium design and next-generation connectivity for everyday mobile use, with customers able to experience the power of Dialog 5G Ultra on the devices.

The Samsung Galaxy S26 Series introduces an AI-powered camera system featuring a 200MP AI-enhanced rear camera with improved low-light performance, advanced zoom and intelligent editing tools for capturing and refining content directly on the device. The lineup also includes Galaxy AI capabilities, a privacy display that limits viewing angles to protect on-screen information, and steady video functionality for smoother and more stable video recording.

The Galaxy S26 Series features Dynamic AMOLED displays across the lineup, including a 6.3-inch Galaxy S26, 6.7-inch Galaxy S26+, and 6.9-inch Galaxy S26 Ultra, supporting smooth performance for streaming, gaming and everyday productivity. The devices are available with 12GB RAM and storage options of 256GB or 512GB, while the Galaxy S26 Ultra also offers a 16GB RAM variant with up to 1TB storage for users requiring additional capacity.

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Ideal Motors celebrates gala ‘Excellence Awards’ honouring outstanding performance

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The Mahindra Ideal Excellence Awards ceremony, a grand celebration to recognize dealers and other stakeholders of Ideal Motors, was held at the Wave n’ Lake Banquet Hall & Restaurant in Welisara recently.

The event was graced by the presence of special guests including Nalin Welgama, Founder and Chairman Ideal Motors, Dilani Yatawaka, Group Managing Director/CEO Ideal Motors, Nimisha Welgama, Director Legal and Corporate Affairs Ideal Motors, Sachin Arolkar, Head International Operations, Auto Division Mahindra & Mahindra India. Senthil Selvaraju, Head International Operations and Customer Service Automotive Division Mahindra & Mahindra India, Sujeeth Jayant, Country Head Mahindra & Mahindra India and Shitam Kundu, Head Domestic Services Mahindra & Mahindra India.

Also, in attendance from Ideal Motors were Kasun Fernando, General Manager Commercial Vehicle Sales Division, Sameera Bamunuarachchi, Deputy General Manager Spare Parts, Logistics & Inventory and Prasanna Manamperi, Deputy General Manager After Seles Service.

The Excellence Awards ceremony honoured the top sales dealers at the provincial and national levels. Recipients were presented with awards, certificates of merit, and cash prizes in recognition of their achievements. The three best national‑level sales dealers from the various categories were further rewarded with an opportunity to visit Bangkok, Thailand. In addition, special recognition was extended to banks and financial institutions that partner with Ideal Motors.

Speaking at the event, Nalin Welgama Ideal Motors Founder and Chairman said, “When we began our journey with Mahindra in 2009, the previous company had sold 300 vehicles in the country, of which nearly 150 had various defects. At that time our journey began by engaging with the parent company in India and repairing those vehicles free of charge. That commitment has brought us to where we are today. As we believe, our journey truly begins after the sale. We are dedicated to strengthening our customers, and in doing so, strengthening ourselves. That is how we transformed the after‑sales service experience.”

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