Business
Softlogic Life sweeps board at SLIM Digis 2024 becoming most awarded brand along with coveted Grand Prix
Further cementing its position as the most innovative insurer that is close to the heartbeat of the nation, Sri Lanka’s second largest life insurer Softlogic Life Insurance PLC took home nine awards at the SLIM Digis 2.4 Awards held on Oct 29, including the top most award of the night “The Grand Prix, a company news release said.
This top award which was won by Softlogic Life created a first for the insurance industry, which was to recognize the creativity, innovation and impact of its trailblazing and innovative ‘Legends’ Campaign. Additionally, the company won four Golds, three Silvers and a Bronze for ‘Dengeez’, Legends’ and ‘Sri Lanka’s Inspiring Crowd sourced Christmas Tree of Hope’ campaigns.
The award-winning ‘Legends’ campaign saw Softlogic Life launch Sri Lanka’s first-ever artificial intelligence (AI) TV commercial, recreating four iconic music legends—H.R. Jothipala, Milton Mallawarachchi, Clarence Wijewardena, and Sunil Perera—using deepfake technology. In a creative and bold move, the commercial featured these beloved artists, all of whom were also “Dads,” emphasizing that life insurance provides a safety net and peace of mind during uncertain times.
Softlogic Life conveys a message of support and reassurance creatively, letting viewers know that they are not alone in navigating these challenging times. performing the iconic ‘Leda Leda’ tune while expressing empathy for the financial challenges Sri Lankans face during troubled economic times, dominating digital platforms, the ‘Legends’ campaign earned Softlogic Life the prestigious Grand Prix award, along with two Golds for ‘Best Use of AI Technologies’ and ‘Cross Media Integration,’ and a Silver for ‘Best Digital Marketing Campaign in Insurance.’
Another set of accolades also came in for the ‘Dengeez’ campaign, which garnered widespread attention by creatively using reverse psychology to raise dengue awareness, which garnered significant attention and widespread discussion among Sri Lankans. The campaign had a creative twist that said not to prevent dengue but to spread it. The use of reverse psychology worked creatively on Sri Lankans who were sensitized to year-long dengue communications. The campaign’s catchy music video humorously encouraged the public to create breeding grounds, urging action against dengue in a fresh, memorable way. Its impact earned Softlogic Life the Gold Award for CSR, Purpose-Driven Digital Marketing, a Silver for Best Use of Digital Creative Content, and a Bronze for Best Digital Marketing Campaign in Insurance.
Softlogic Life also won another Silver Award for Cross Media Integration for the ‘Sri Lanka’s Inspiring Christmas Tree of Hope’ campaign, the country’s first crowd-sourced Christmas tree made from vegetable plants. Starting with Softlogic Life distributing seeds for home gardens, the campaign culminated in a massive Christmas tree assembled at Galle Face Roundabout, Colombo 1. Commenting on these wins, Softlogic Life Managing Director, Iftikar Ahamed said, “Our wins at SLIM Digis reflects our commitment to strategically leveraging innovation to build stronger connections with our communities and address real challenges. From pioneering AI in local advertising to impactful, purpose-driven campaigns, we aim to set new benchmarks in Sri Lanka’s digital landscape.
“This ethos of ours is not only reflected through our communication but also through everything we do. We have in a short span of five years become the youngest insurance brand in Sri Lanka that has challenged decades old giants and moved four market places to become the second largest life insurer in Sri Lanka while also claiming our spot as the market leader in health insurance.”
Expressing her views, Softlogic Life Head of Marketing, Chamindri Pilimatalauwe said, “These remarkable achievements at SLIM Digis 2024 are a testament to the power of creative collaboration and strategic innovation. We are incredibly grateful to our core agency partners —Mullen Lowe, Digibrush, Shift Integrated, New Media Solutions and Third Shift Media whose dedication helped bring these ambitious campaigns to life.
“Together, we have pushed the boundaries of insurance and digital engagement in Sri Lanka, creating impactful narratives that resonate with the heart of our nation. This recognition fuels our commitment to further elevate our approach, blending purpose with creativity to engage meaningfully and in ways that are relevant for today and to deliver value in ways that resonate deeply with the people we serve.”
Business
Selling pressure makes a dent in CSE’s early trading gains
CSE trading kicked off on a positive note yesterday but turned negative on account of selling pressure from investors deriving from tensions in the West Asian region, market analysts said. Amid those developments both indices moved downward. The All Share Price Index went down by 115.36 points, while the S and P SL20 declined by 55.67 points.
Turnover stood at Rs 5 billion with nine crossings. Top seven crossings were as follows: ACL Cables 7.5 million shares crossed for Rs 727 million; its shares traded at Rs 97, Ceylinco Holdings 185,000 shares crossed to the tune of Rs 616 million; its shares sold at Rs 3300, Renuka Agri 8.3 million shares crossed for Rs 111.6 million; its shares traded at Rs 12.56, HNB 164000 shares crossed for Rs 70.2 million; its shares traded at Rs 428, Hemas Holdings 2.2 million shares crossed for Rs 70 million; its shares traded at Rs 31.60, Commercial Bank 200,000 shares crossed for Rs 42.8 million; its shares traded at Rs 240 and JKH two million shares crossed for Rs 42.6 million; its shares sold at Rs 21.
In the retail market companies that mainly contributed to the turnover were; HVA Foods Rs 226 million (35.9 million shares traded), ACL Cables Rs 196 million (two million shares traded), Colombo Dockyard Rs 175 million (1.2 million shares traded), HNB Finance Rs 174 million (17.5 million shares traded), Lanka Credit and Business Finance Rs 135 million (16.3 million shares traded), Softlogic Capital Rs 122.8 million shares traded) and Sampath Bank Rs 118.8 million (718,000 shares traded). During the day 196.5 million share volumes changed hands in 33719 transactions.
Royal Ceramics announced an interim dividend of Rs one per share. The share was trading at Rs 47.80, up 0.21 percent.
The banking, find manufacturing sectors performed well. Among banks Commercial Bank and Sampath Bank were impressive. In the manufacturing sector JKH led.
Yesterday the rupee was quoted at Rs 311.30/60 to the US dollar in the spot market,weaker from Rs 310.50/311.10 the previous day, dealers said, while bond yields were broadly steady across the yield curve with the exception of the 01.062033 which saw demand and edged down.
A bond maturing on 01.05.2028 was quoted at 9.10/14 percent.
A bond maturing on 15.10.2029 was quoted at 9.58/62 percent, down from 9.59/62 percent.
A bond maturing on 15.12.2029 was quoted at 9.58/62 percent, down from 9.60/65 percent.
A bond maturing on 01.03.2030 was quoted at 9.60/64 percent, down from 9.65/68 percent.
A bond maturing on 01.07.2030 was quoted at 9.67/72 percent.
A bond maturing on 15.03.2031 was quoted flat at 9.85/90 percent.
A bond maturing on 01.10.2032 was quoted at 10.22/28 percent, from 10.20/30 percent.
A bond maturing on 01.06.2033 was quoted at 10.48/51 percent, down from 10.50/55 percent.
A bond maturing on 15.06.2034 was quoted at 10.67/75, up from 10.65/75 percent.
A bond maturing on 15.06.2035 was quoted flat at 10.75/80 percent.
A bond maturing on 01.07.2037 was quoted at 10.85/95 percent.
By Hiran H Senewiratne
Business
CDS accounts on the increase, crosses one million accounts
Central Depository Systems (Pvt) Ltd (CDS), a subsidiary of the Colombo Stock Exchange (CSE), has reached a milestone as total registered accounts surpassed the 1 million mark. This achievement coincides with the approach of the organization’s 35th anniversary in September 2026, marking three and a half decades of providing depository infrastructure for the Sri Lankan capital market.
Since its inception in 1991, the CDS has held the distinction of being the first depository in the South Asian region. In its core capacity as a depository, the institution is responsible for holding a wide array of securities including shares, debentures, corporate bonds, and units belonging to investors in electronic form.
The crossing of the one million account threshold also reflects the aggressive broad basing of the retail investor market over the past five years. This expansion is largely attributed to the comprehensive digitalization of the CSE, which has created accessibility for individuals across the country. Digital tools such as the CSE Mobile App and the “CDS e-Connect” portal have revolutionized how investors interact with the stock market, providing them with real time access to their holdings and a seamless interface for account management. The “CDS e-Connect”, originally launched in 2016 and revamped in 2021, has become a one stop shop for stakeholders, by offering services such as client profile management, real time balance and transaction viewing, eNomination facility, monthly statements and newly introduced dividend payment history viewing option. From 2016, by offering eStatements and SMS alert facilities CDS ensures transparency and security for the CDS accountholders. By decentralizing account openings and introducing online facilities in 2020, the CDS successfully brought the stock market to the fingertips of the general public, moving away from the traditional, paperwork heavy processes that once characterized the industry.
A critical pillar of this 35-year history was the 2011 launch of the full dematerialization drive. This initiative was designed to significantly reduce the movement of physical certificates, which were prone to loss, damage, and forgery. Today, the success of this drive is evident as the CDS holds 97 percent of listed equity and 100 percent of corporate debt in scripless form. This near total transition to electronic records has provided a secure and accessible service environment. The Central Control Unit plays a vital role, ensuring that all functions performed by the depository and its participants align with strict rules and regulatory guidelines. By identifying operational, financial, and market risks early, the CDS maintains the integrity of the ecosystem and fosters trust among both domestic and international investors.
Beyond its primary depository functions, the CDS has significantly expanded its influence through the Corporate Solutions Unit (CSU), established in 2017. The CSU was created to standardize and elevate the benchmarks for corporate action services in Sri Lanka and has since grown through the strategic acquisition of PW Corporate Registrar arm. This diversification allows the CDS to expand registrar services and manage corporate actions for both listed and unlisted companies, providing a holistic suite of services that includes the distribution of dividends, rights issues, and e-applications for Initial Public Offerings (IPOs). The digitization of issuer services has been a hallmark of the CSU’s work, introducing innovations such as eDividend payments, eWarrants, and eNotices. These advancements have streamlined the process for issuers while ensuring that shareholders receive their entitlements promptly and securely.
The strategic outlook for the CDS is now centred on the newly formed Research and Development Unit, which is essential to the organization’s vision for the future. This unit functions as a Project Management Office and is responsible for developing innovative services. By cultivating strategic alliances and international collaborations, the R&D unit ensures that the CDS remains a future forward institution capable of adapting to the evolving needs of the global financial sector.
As the CDS looks toward its 35th year of service, it remains focused on digital transformation, strategic partnerships that power progress, new service offerings and enhanced international relations. The integration of new technologies continues to ensure robust infrastructure for the next generation of market participants.
Head of CDS Nadeera Athukorale commenting on the vision of the CDS, remarked “By balancing its core depository duties with non-core registrar and consultancy services, the CDS has positioned itself for long term sustainability and industry leadership.”
The achievement of one million accounts serves as a testament to the resilience and adaptability of the Sri Lankan capital market infrastructure, demonstrating CDS’ ability to facilitate a growing digitized market while continuing to serve as the backbone of the nation’s investment landscape. (CSE)
Business
TONIK set to become next Sri Lankan hospitality brand reaching the global stage
TONIK, a new hospitality venture under Sri Lanka’s Acorn Group, has unveiled its vision to place culture, storytelling and design at the heart of island exploration, positioning itself as the next Sri Lankan hospitality brand to achieve global recognition.
Built on the Acorn Group’s decades of expertise across aviation, travel, logistics and leisure in multiple Asian markets, TONIK aims to elevate Sri Lanka’s tourism by translating the “soul” of destinations into curated experiences. The brand’s philosophy, “Every Stay Is a Story”, treats villas and boutique hotels as “living narratives” shaped by architecture, memory, craft and community.
The venture addresses a key market gap: while Sri Lanka features exceptional independent villas, many struggle with visibility and global reach. TONIK seeks to resolve this by amplifying each property’s unique value proposition – transforming distinctiveness into revenue -generating potential for owners.
“TONIK’s philosophy aligns with the evolution of our industry- where authenticity and meaningful experiences are no longer optional but essential,” said Harith Perera, Partner at Acorn Group. “Sri Lanka’s narrative deserves platforms that elevate its voice globally.”
For property owners, TONIK offers access to Acorn’s intelligence networks across the Maldives, Middle East, Europe and Asia, including insight into High-Net-Worth travel patterns.
CEO Sundararajah Kokularajah said: “By nurturing properties as living narratives, we aim to shape a new chapter for tourism – authentic, future-ready and deeply Sri Lankan.”
By Sanath Nanayakkare
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