Business
SLT-DIGITAL Services and Surge Global forge strategic partnership to propel growth marketing and develop enterprise software solutions
SLT-DIGITAL Services, the marketing services and digital engagement solutions arm of SLT-MOBITEL group, has entered into a strategic partnership with Surge Global, a technology and marketing consulting company founded in Sri Lanka, to empower local enterprises, to drive growth marketing and develop enterprise software solutions, a joint news release from SLT and Surge said.
The SLT-DIGITAL and Surge Global collaboration aims to help businesses manage their digital ecosystems from setup to running ROI-driven campaigns, focused on taking data driven approaches to a brand’s digital presence and activities. Using localized knowledge and global standards, the partnership focuses on supporting businesses to take on local and global stages and for long term value creation for their customers.
Janaka Abeysinghe, Chief Executive Officer, SLT Group stated, “Today, businesses face complex challenges in meeting customer expectations and driving growth. The strategic partnership between SLT-DIGITAL and Surge Global is significant in our commitment to providing cutting-edge solutions for large enterprises in the digital era. SLT-DIGITAL Services will be able to offer a comprehensive suite of services, from web solutions to growth marketing and software development, tailored to empower clients on their digital transformation. We are able to bring global technology and strategy to local brands and create value for both our existing and new clients.”
“In today’s rapidly evolving digital landscape, customer expectations have become more intricate, demanding personalized content delivered seamlessly across various touch points. As a result, software development and product re-engineering have become crucial for businesses embarking on their digital transformation journey. To assist brands in achieving a successful outcome and maximizing their investment, SLT-DIGITAL together with Surge Global is offering strategic consultancy services to develop practical use cases that deliver measurable returns on investment,” said Upul Manchanayake, CEO SLT-DIGITAL Services.
“Additionally, the strategic partnership brings together a unique mix of capabilities of design, development, analytics, machine learning, artificial intelligence, content, optimization and media distribution and management. Businesses benefit from the ability to build and scale their brands from scratch while driving revenue and mapping digital activity to ROI,” the release explained.
“We are excited about the partnership. It unlocks a new area of opportunity for Surge as we can bring global world class technology and strategy to local brands. Our venture into the local market together with SLT Group enables us to work hand in hand to plug skills into the group’s already existing customer base while also creating value for new clients,” said Bhanuka Harischandra, Founder and CEO Surge Global.
SLT-DIGITAL Services (Pvt) Limited (SLT-DIGITAL) is a fully owned subsidiary of Sri Lanka Telecom PLC (SLT-MOBITEL group), the National ICT solutions provider in Sri Lanka. The company is specialized in Digital Marketing, Web Development, Software Solutions, Business Directory Advertising, Digital Directory Solutions & Digital verticals, Event Management, Activation & Branding Services and ICT & Communications solutions for Micro, Small and Medium Business (MSMBs) community in the country.
Surge Global is a digital consultancy, helping businesses grow through marketing data and technology at a global scale. With its headquarters in Colombo, Sri Lanka, Surge helps businesses of all sizes around the world generate awareness, convert leads and better navigate the internet with performance-driven marketing and a focus on ROI.
Business
Sri Lanka secures IMF staff-level deal for USD 700 million tranche
Sri Lanka has reached a staff-level agreement with the International Monetary Fund to secure the next tranche of funding under its ongoing bailout programme, marking a key step in the country’s fragile economic recovery.
The agreement, announced this week, will enable Sri Lanka to access approximately USD 700 million, subject to approval by the IMF Executive Board. The funds form part of the USD 2.9 billion Extended Fund Facility (EFF) programme agreed following the 2022 economic crisis.
The latest development covers the combined fifth and sixth reviews of Sri Lanka’s reform programme, indicating that the country has made sufficient progress to move forward, while highlighting the need to sustain reform efforts.
Sri Lanka’s economy has shown signs of stabilisation in recent months, supported by improved revenue collection, easing inflation, and a gradual buildup of foreign reserves. However, the recovery remains vulnerable to both domestic and external pressures.
By Ifham Nizam
Business
Israeli attack on Lebanon triggers local stock market volatility
Initially CSE trading was somewhat volatile despite the ceasefire in West Asia but it experienced further volatility after Israel attacked Lebanon yesterday.
However, the IMF delegation which is now in Sri Lanka to release two tranches of its relief package created some positive sentiments for the market, analysts said.
The All Share Price Index went down by 73.06 points, while the S and P SL20 rose by 10.57 points.
Turnover stood at Rs 2.96 billion with six crossings. Those crossings were: JKH 5.5 million shares crossed to the tune of Rs 807.6 million and its shares traded at Rs 19.70, CIC Holdings two million shares crossed for Rs 54 million; its shares traded at Rs 32, Access Engineering 600,000 shares crossed for Rs 44.4 million; its shares traded at Rs 74, Central Finance 116,000 shares crossed to the tune of Rs 27.5 million ; its shares sold at Rs 237, LMF 250,000 shares crossed for Rs 22.8 million; its shares fetched Rs 91.10 and Kelani Cables 200,000 shares crossed for Rs 21 million and its shares traded at Rs 105.
In the retail market seven companies that mainly contributed to the turnover were; Dialog Rs237 million (7.5 million shares traded), LMF Rs 203 million (22 million shares traded), Colombo Dockyard Rs 199.7 million (1.1 million shares traded), HBA Foods Rs 163 million (18.5 million shares traded), JKH Rs 156 million (7.8 million shares traded), JKH Rs 156 million (7.8 million shares traded), Softlogic Holdings Rs 117 million (9.6 million shares traded) and Acme Printers Rs 107 million (15.6 million shares traded). During the day 133.3 million share volumes changed hands in 23666 transactions.
It is said that manufacturing sector counters, like JKH, performed well, while food sector counters, especially LMF and HBA Foods, performed well. Other sectors too performed somewhat well during the day.
Yesterday the rupee was quoted a Rs 315.42/48 to the US dollar in the spot market from 315.30/40 the previous day, dealers said, while bond yields were quoted higher.
By Hiran H. Senewiratne
Business
HNB Assurance marks 25 years with strategic transformation to ‘HNB Life’
Marking 25 years of trust, growth, and service excellence, HNB Assurance PLC has unveiled its new corporate identity, transitioning to HNB Life PLC a strategic evolution that reflects the company’s forward-looking vision and commitment to empowering lives with protection and the freedom to thrive, no matter where life takes them.
This milestone signifies more than a change in name or visual identity. It represents a deliberate transformation shaped by strong performance over the past few years, during which the company has achieved remarkable growth, strengthened its market position and enhanced its customer-centric capabilities.
The newly introduced logo, inspired by the form of a wing, symbolises HNB Life’s role as a proactive enabler. It reflects the organisation’s commitment to supporting individuals in navigating life’s journey with confidence, empowering them to pursue their aspirations and live life on their own terms.
The official unveiling took place at a launch event attended by key stakeholders, strategic business partners, well-wishers and employees.
Addressing the gathering, Chairman, Stuart Chapman highlighted the significance of this transformation, stating, “As we mark 25 years of progress, the transition to HNB Life reflects our strategic intent to evolve with the changing needs of our customers and the broader market. This new identity embodies our purpose, to enable and empower individuals to achieve what they truly aspire to in life, with confidence and security. As a company we are extremely excited on what the future holds for as, as we build on an incredible foundation laid over the past two and a half decades.”
The new Vision of the Company is “To be the leader in empowering lives with protection and freedom to thrive, no matter where life takes them”.
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