Seylan Bank conducts webinars to assist post COVID-19 SME sector revival

Seylan Bank conducted two webinars both during and after the nationwide lockdown, in an effort to continuously support Small and Medium Enterprises in Sri Lanka while ensuring being part of their post COVID-19 journey. The webinars offered the businesses advice on how to best recover from the impacts of the COVID-19 pandemic and also addressed key areas such as liquidity management, supply chain management and use of new technology for better business processes.

Seylan Bank arranged both webinars in Sinhala and Tamil respectively, ensuring inclusivity by catering to both the Sinhala and Tamil business community, thereby covering the majority of SME owners in Sri Lanka, a significantly wider audience. The Tamil webinar was the first of its kind to be held in Sri Lanka for the SME sector. With a collective attendance of 300 people from across the SME sector, the webinars were designed to uplift and encourage Small and Medium Enterprises.

Facilitated by Hasitha Wijesundara – Senior Economist and Advisor of SME Development, the first webinar had a total attendance of 125 active participants. The second webinar, facilitated by Suthakaran Perambalam – Director, Research and Consumer Insights Unit, Sparkwin Research, had 175 participants in total.