Connect with us

Business

Sarasavi Industries launches ‘world class shoe brand’

Published

on

Sri Lankan manufacturers are adapting to current global trends as the country is witnessing a boom in local productions which are ready to fulfill the needs of both the domestic and export markets.

In light of this, the latest addition to the highly competitive shoe market, a 100% Sri Lankan brand – YOO – was launched at a grand ceremony held at the factory premises in Makumbura, on Wednesday.

A press release said – ‘Prime Minister Mahinda Rajapaksa joined the ceremonial inauguration via video conferencing technology while Industry and Commerce Minister Wimal Weerawansa, Minister of Trade Bandula Gunawardena and State Minister of Education Reforms, Open Universities and Distance Learning Promotion Susil Premajayantha attended the occasion as special guests.

‘The all new YOO brand which is ready to take the highly competitive shoe market by storm, introduces a wide range of world class sport and casual shoes, manufactured by YOO Brands (PVT) Ltd, which is an affiliated company of Sarasavi Industries Pvt Ltd.

‘Sarasavi Industries (PVT) Ltd. is no stranger when it comes to manufacturing quality products.

‘The company is already the largest socks manufacturer in the island nation – accounting for approximately 75% of domestic market. Sarasavi Industries constantly ensures the hosiery market in Sri Lanka, maintaining premium standards for nearly three decades since 1991. Due to their innovative technological enhancement and skilled workforce, the company has drastically reduced the need for the import of socks to Sri Lanka, helping Sri Lanka cut down the efflux of money.

‘Their affiliated companies are Sarasavi Exports PVT Ltd and Isabella PVT Ltd, the second largest socks and tight manufacturer in the South Asian region.

‘In January 2021, YOO Brands PVT Ltd started manufacturing 100% seamless knitted shoes for the first time in the country introducing YOO brand. The YOO brand production line adapted a specific knitting technology that uses specialized circular looms to develop a perfectly fitting shoe upper that adapts perfectly to the foot. The new production method also made possible for the company to manufacture and supply locally made premium performance shoes with a 50% lesser price tag than those which are already in the market.

‘The YOO products support premium performance and are able to compete with world renowned brands when it comes to durability.

‘YOO offers a variety of shoe categories such as Ladies’ and gents’ sports and casual shoes, Children’s sports and casual and fashion shoes under the Splendor brand and premium collection of school Shoes under the Sky Runner brand. YOO brand also aligned with Lanka Sathosa to manufacture school shoes for an affordable price to reach all the people.

‘YOO-brand shoes which merge together unique designs with premium quality, are now out for sale under affordable price tags and are ready to challenge the highly competitive market.’



Business

SL’s economic outlook for 2026 being shaped by M-E conflict

Published

on

The top table at the ADB media briefing

Sri Lanka’s economic growth is expected to moderate to 4.0% in 2026 and climb to 4.2% in 2027, following two consecutive years of strong 5.0% growth.

This forecast is based on an early stabilization scenario for the Middle East conflict, according to the Asian Development Outlook (ADO) April 2026, Asian Development Bank’s (ADB) flagship economic publication. Sri Lanka’s recovery held firm in 2025 despite the late-year disruption of Cyclone Ditwah. Private consumption surged amid low inflation and easing interest rates, while remittances hit a record high, as did the primary budget surplus. The current account posted a third consecutive surplus, and official reserves climbed to their strongest level in years.

The outlook for 2026 is increasingly shaped by the conflict in the Middle East, even as post-Ditwah reconstruction spending provides some support for growth. Private consumption will remain the main growth driver, though higher inflation will temper household spending power, and private investment is expected to recover only gradually amid heightened uncertainty.

Higher energy costs, potentially weaker remittance inflows, and disruptions to trade and tourism will weigh on household incomes and external buffers and drag on economic growth. Inflation is projected to accelerate sharply to 5.2% in 2026, driven largely by the Middle East conflict.

“Sri Lanka has come a long way since the recent economic crisis, and its economic performance over the last two years is a major achievement,” said ADB Country Director for Sri Lanka Shannon Cowlin. “However, the risks ahead are real and significant. This is not the moment to ease up on reforms. Fiscal discipline must be maintained and resilience must be strengthened against the external shocks that will keep testing this economy. At the same time, scaling up and executing public investment will be essential to sustaining the recovery.”

ADB is a leading multilateral development bank supporting sustainable, inclusive, and resilient growth across Asia and the Pacific. Working with its members and partners to solve complex challenges together, ADB harnesses innovative financial tools and strategic partnerships to transform lives, build quality infrastructure, and safeguard our planet. Founded in 1966, ADB is owned by 69 members—50 from the region.(ADB)

Continue Reading

Business

Hameedia unveils “Threads of Culture”

Published

on

This Avurudu season, Hameedia introduces its latest campaign, “Threads of Culture,” celebrating the traditions that connect generations while embracing a more conscious and forward-thinking approach to fashion.

Rooted in the spirit of Sinhala and Hindu New Year, the campaign highlights the importance of preserving culture while evolving with modern values. This year, Hameedia places a strong emphasis on ethical and sustainable fashion, encouraging customers to move away from fast and imitation fashion towards quality, authenticity, and responsible choices.

As part of this shift, Hameedia presents a refreshed festive collection crafted using lightweight cotton and linen fabrics, designed specifically for Sri Lanka’s climate. The collection focuses on breathability, comfort, and timeless style, offering customers clothing that is both practical and refined for the season.

Commenting on the campaign, Fouzul Hameed, Managing Director of Hameedia, stated, “Avurudu is a time of renewal, reflection, and meaningful connection. With ‘Threads of Culture,’ we wanted to go beyond celebration and inspire a shift in mindset, encouraging Sri Lankans to choose authenticity over imitation, quality over quantity, and responsibility over convenience. As a homegrown brand, we take pride in upholding craftsmanship and ethical practices, and we believe fashion should not only look good but also do good.”

Marking a key milestone in its expansion, Hameedia is also set to open its newest outlet in Galle, further strengthening its presence across the island and making its signature craftsmanship more accessible to customers in the southern region.

Continue Reading

Business

Colombo Shopping Festival 2026 declared open for 5 days of Avurudu Shopping

Published

on

The much-anticipated 41st Edition of the Colombo Shopping Festival (CSF) – Avurudu Fair was ceremonially declared open at the BMICH Exhibition Centre, marking the beginning of five exciting days of festive shopping in celebration of the Sinhala and Tamil New Year.

The ceremonial opening commenced with the traditional lighting of the oil lamp on 8th April 2026, in the presence of guests, industry leaders, and invitees. Organized by Aitken Spence Conventions and Exhibitions, the event continues to reinforce its position as one of Sri Lanka’s premier consumer exhibitions.

Running from 8th to 12th April 2026, from 10:00 a.m. to 10:00 p.m. daily, the Colombo Shopping Festival brings together over 200+ Micro, Small, and Medium Enterprises (MSMEs) from across the island, offering a vibrant marketplace that supports local businesses while delivering exceptional value to shoppers.

This year’s Avurudu Fair promises an unmatched retail experience, featuring a wide range of products including fashion, lifestyle, homeware, beauty, and more. Visitors can shop top brands such as Boss, EL Holdings, Vantage, Miniso, Governor Shirts, Edge Casual, Avirate, Cetaphil, Phoenix, Rite Shu and many more top brands, alongside a diverse selection of Indian stalls offering exclusive collections at massive discounts.

The festival creates the perfect opportunity for families and shoppers to prepare for the New Year with unbeatable deals, festive offers, and a lively atmosphere filled with seasonal excitement.

With its strong legacy and continued commitment to empowering local entrepreneurs, the Colombo Shopping Festival stands as a key highlight in Sri Lanka’s event calendar—bringing together commerce, culture, and celebration under one roof.

Continue Reading

Trending