Sampath Bank’s ‘Wewata Jeewayak’ initiative celebrates resilience and renewal in new commercial

Sampath Bank unveiled an inspiring commercial at Scope Cinema, Colombo City Centre, highlighting the transformative impact of its ‘Wewata Jeewayak’ initiative. The event, attended by Mahaweli Authority officials, bank executives, media, and the commercial’s cast, showcased the program’s success in restoring neglected reservoirs, revitalizing agriculture, and supporting rural livelihoods.

Tharaka Ranwala, Senior Deputy General Manager – Marketing, Customer Care & Card Centre, Sampath Bank, said, “Sri Lanka has always been a nation that provides for itself, with rice cultivation at the heart of its history. However, over time, farmers have faced increasing challenges due to water scarcity, making it nearly impossible to cultivate during the Yala and Maha seasons without sufficient rainfall. Two decades ago, Sampath Bank recognised this struggle and took action to restore neglected reservoirs that are vital lifelines for both agriculture and the broader ecosystem. As we near the completion of the 25th restored tank, we are proud to share this journey with the nation, capturing the essence of the ‘Wewata Jeewayak’ initiative and the lasting impact it has had on thousands of lives. To reflect the project’s lasting impact and its transformative effect on countless communities, our Marketing and CSR teams collaborated to create a commercial that brings this story to life.”