Connect with us

Sports

Rugby’s rich history has power to entice sponsors

Published

on

Action at the Nippon Paint Company sponsored Inter-Club league rugby tournament

by a Special Sports Correspondent

Sri Lanka Rugby (SLR) did well to strike a deal with Nippon Paint Company (NPC) early this month to boost its domestic rugby tournaments. NPC threw its weight behind rugby at a time when a leading communication giant didn’t come through as the sponsor for domestic rugby in Sri Lanka; this was despite much communication between the two parties.

Rugby in Sri Lanka has such a rich history it doesn’t have to be a loser when it comes to finding a sponsor. What’s needed is for SLR to have a good marketing team which is able to entice sponsors. The word ‘entice’ perfectly suits a description of rugby because the game has ideal attributes like speed, power, glamour and color to paint a picture full of energy where ever rugby is played. These are qualities that attract players, spectators and sponsors.

The sponsor is basically on board to sponsor the inter-club league rugby tournament, the Clifford Cup knock-outs and the inter-club rugby sevens. The sponsor came in at a time when the world of sports was slowly opening up after the worse phase of the Covid 19 pandemic. We passed a time when wearing masks, maintaining distances and isolating ourselves had damaged human relationships to a great extent. The worse was we never trusted anyone during the most challenging times of the pandemic. The fact that NPC accepted to come on board following an invitation by SLR should be hailed. Sport builds trust and rugby has the credentials to go beyond trust and look at lasting relationships. There again we read in the print media that one party in the sponsoring company was a past rugby player and that was one factor that helped the two parties to come together and form a partnership within a short period of negotiating.

Rugby at the senior level has eight clubs and all these are established institutes. Apart from the main title sponsor some of the clubs might have their private sponsors. This was the norm for many years during the past. The same can be said about the school rugby scene. Just a few years ago a well-known rugby playing school in Maradana-despite playing in Division 11 tournament- had three sponsors during a single season. The company logos were sported all over the players’ jerseys and shorts. The major rugby playing schools that year-playing in the division 1 tournament-had plenty to carry during that season. Rugby is a money spinning den and sports clubs and schools only have to find the right man to go hunting for potential sponsors.

Many years ago rugby attracted sponsors in the likes of John Player Gold Leaf and Carlsberg. But the Sri Lankan Government’s policy of moving sport away from liquor and tobacco made rugby suffer at that stage. But slowly the game rose to earn finances through other sponsorships and after a few years of struggle most teams had their private sponsors. Apart from that the rugby controlling body in the country gave away chunks from the title sponsor to clubs to strengthen their chances in the tournament and meet expenses. We are living in an era where even the society of rugby referees has its own sponsor.

It would be a miss if this writer doesn’t mention that there was a time in Sri Lanka rugby where local clubs fielded professional foreign players and these clubs needed huge finances to employ them. But at present the tournament committee running the domestic tournament doesn’t allow clubs to field foreigners hence their budgets are exhausted in maintain the local players and the coaching staff.

Rugby is an expensive sport and receives the patronage of a rich community. Even now we see that members of the Prime Minister’s family are involved in the game. At one time all the three sons of the lawmaker Mahinda Rajapaksa (at that time he was the head of state) were involved in Division 1 club rugby.

Unlike others sports rugby gets its fare share of media attention. So no sponsor can complain about not getting mileage out of being involved in rugby. Now the SLR must try to rope in NPC to sponsor national rugby. There are huge prospects for a sponsor in getting involved in national rugby because Sri Lanka contests the Asian Sevens Series and the Asian Rugby Tournament. Apart from that Sri Lanka is a popular rugby team in any version of rugby in the international scene. SLR President Rizly Illyas was quoted in newspapers saying that NPC was keen on sponsoring rugby’s assets like the International Rugby Sevens (Men’s and women’s and Men’s 15-a-side, Women’s rugby and provincial under 21 and 24 tournaments. For all that to come up in the future the first assignment-which is the league rugby tournament- has to see an end without any hiccups.



Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Chennai Super Kings win two in a row for the first time since April 2024

Published

on

By

Noor Ahmad picked up three wickets [Cricinfo]

Chennai Super Kings left the bottom of the table and joined four other teams on four points by achieving two successive wins for the first time in exactly two years. Despite losing the toss and bowling in heavy dew, CSK kept Kolkata Knight Riders winless this season by sealing a 32-run victory at Chepauk.

Sanju Samson, Dewald Brevis and Ayush Mhatre got CSK to 192 on a surface that was not easy to dominate on outside the powerplay, and then Anshul Kamboj and Khaleel Ahmed got the big wickets of Finn Allen and Sunil Narine inside the powerplay. Having scored double of KKR’s 36 in the first six overs, CSK slammed the door with their spinners bowling eight overs for 47 runs and four wickets.

Facing early elimination now, KKR’s bowling improved with the return of Varun Chakravarthy, but their batting continued to be lightweight for the modern T20 game even though they pushed Narine up to open the batting.

It was perhaps a blessing in disguise that CSK’s struggling captain Ruturaj Gaikwad didn’t hang around for too long, allowing Samson and Mhatre use of the field restrictions. Both of them hit Vaibhav Arora for a hat-trick of fours each to go with Mhatre’s successive sixes off Cameron Green, who opened the bowling, got some shape but couldn’t stick to plans. Arora came back to bounce Mhatre out at the end of the powerplay, but his 16-ball 38 had done the damage already. Both teams practically cancelled each other out on runs outside the powerplay, but CSK’s 72 to KKR’s 36 in the first six overs proved decisive.

Sunil Narine led the middle-overs slowdown as Samson decided to see him out without taking risks. Varun started well with only one boundary in his first two overs, but the surprise package was the high pace of Kartik Tyagi, who not only bowled Samson just short of his fifty but also possibly delayed the arrival of Shivam Dube, who could have likely broken up overs of spin. Narine, Anukul Roy and Varun continued to deny batters freedom as just 70 came in nine overs after the powerplay.

Struggling for fluency, Brevis managed to get the better of Arora in the 16th over, which went for 20 runs, but Narine and Tyagi again denied CSK a finishing kick. Narine conceded one boundary in the 17th, and Tyagi bowled overs 18 and 20 for just 14 runs, giving KKR hope as they went into the chase.

KKR finally opened with the ideal combination, but Khaleel and Kamboj got just enough movement off the pitch to frustrate Allen and Narine. Playing his fifth match, Allen was yet to make it out of the powerplay as he edged Kamboj to cover-point. Narine managed to hit two sixes and two fours, but Khaleel frustrated him with wide lines and the round-the-wicket angle. Khaleel eventually had him caught at short third, moments after he had been dropped off Kamboj.

Raghuvanshi and Rahane are not the most dynamic duo in T20 cricket, and CSK snuck in overs of fingerspin and rookie Gurjapneet Singh while they were in the middle. Two catches went down off Hosein before he finally had Raghuvanshi caught for 27 off 19. Despite hitting two sixes off Gurjapneet, Rahane managed just 28 off 22.

Rahane eventually fell to a wrong’un from Noor Ahmad, who had been held back for the more threatening KKR batters: Rovman Powell, Green and Rinku Singh. He followed it up by bowling Green for a golden duck with his quick stock ball. Noor went on to add Rinku to his haul as the asking rate went beyond reach. He ended up with 3 for 21 in his four to go with Hosein’s 1 for 26 collected in an unbroken spell of four overs. By the time the two were done, the game was all but over with KKR needing 86 off the last five overs.

Brief scores:
Chennai Super Kings 192 for 5 in 20 overs (Sanju Samson 48, Ayush Mhatre 38, Dewald Brevis 41, Sarfaraz Khan 23, Shivam Dube 13*; Vaibhav Arora 1-55, Anukul Roi 1-21, Kartik Tyagi 2-35) beat Kolkata Knight Riders 160 for 7 in 20 overs  (Sunil Narine 24, Ajinkya Rahane 28, Angkrish Raghuvansi 27, Rovman Powell 31*, Ramandeep Singh 35; Khaleel Ahmed 1-24,  Anshul Kamboj 2-32, Akeal Hosein 1-26, Noor Ahmed 3-21) by 32 runs

[Cricinfo]

Continue Reading

Latest News

Praful Hinge’s stunning debut ends Rajasthan Royal’s four-match winning streak

Published

on

By

Praful Hinge spread his wings - literally - after four big blows [BCCI]

Vidarbha’s Praful Hinge,  24, etched his name into the IPL record books on debut, striking three times in his very first over – the only instance of a bowler achieving this in the league’s 18-year history – as Sunrisers Hyderabad [SRH] stunned table-toppers Rajasthan Royals [RR] at home to snap a two-match losing streak.

SRH had piled up 216 on the back of Ishan Kishan’s 91, an effort that would’ve headlined most nights if not for Hinge’s sensational opening over, which included the wicket of Vaibhav Sooryavanshi for a golden duck.

But Hinge wasn’t the only one to mark his arrival onto the big stage with a grandstand beginning. Another debutant, Bihar’s Sakib Hussain,  struck at the other end as well, causing RR to crash to 5 for 4, and then 9 for 5. The game was effectively sealed right there. The two debutants finished with combined figures of 8 for 58.

In some ways, it felt destined. Hinge was set to debut in SRH’s previous game, against Punjab Kings, after being named at the toss, only for the team management to have a late change of heart and sub in Jaydev Unadkat instead. A game later, Hinge had a moment he would cherish forever.

Jasprit Bumrah and Josh Hazlewood weren’t spared, but Hinge didn’t carry any baggage. A hard-length delivery into the pitch had Vaibhav Sooryavanshi top-edge a pull to wicketkeeper Salil Arora for a golden duck. One ball later, Hinge had the in-form Dhruv Jurel chop on, and then capped off the first over by having Lhuan-dre Pretorius, who replaced Shimron Hetmyer, flick one straight to long leg.

At the other end was Sakib, who also celebrated a special moment when he sent Yashasvi Jaiswal back by having him ramp a short ball straight to deep third, leaving the score at an eye-popping 2 for 4. That soon became 9 for 5 when Hinge had Riyan Parag caught at slip after he had been whipped through midwicket for four. Sakib added three more wickets to his kitty, all off slower variations, to finish with 4 for 24. That included strikes off consecutive deliveries to dismiss Jofra Archer and Ravi Bishnoi late in the innings.

Just before Sakib capped off a dream night, RR’s sixth-wicket pair brought up their fifty-run partnership off 35 deliveries, ensuring they didn’t lose any further wickets until the half-way mark. There was a visible shift in their approach from that point on, with the next four overs going for 50 runs. Even so, the ask was a steep one, with RR needing 97 off the last six overs. That pressure finally told, as both Donovan Ferreira and Ravindra Jadeja fell in consecutive overs before SRH sealed victory.

But while he was at the crease, Ferreira gave a good account of himself, particularly in his handling of spinners. Quick to get to the pitch or rock back to pull, he was severe on both Shivang Kumar and Harsh Dubey as he raised a maiden IPL fifty off 31 balls. But his dismissal, followed by Jadeja’s, opened the floodgates for Sakib.

Long before the wreckage, RR had a first-ball wicket of their own when Abhishek Sharma charged at Archer to get a thick edge to deep third. If Archer’s first over was a ripper, his second brought him back to earth as Kishan nonchalantly picked him for two boundaries: a whip behind square for four, and the subsequent bumper dumped over deep midwicket for six.
Travis Head was streaky, with left-arm seamer Nandre Burger nearly having him twice in the fourth over. First, a nip-backer kissed the inside edge and beat a diving Jurel behind the stumps. Then, Head skewed a skier over mid-on to evade a retreating Archer. But his luck didn’t last as Head was beaten in flight to hole out to long-on off Parag in the seventh over. By then, he had put on 55 with Kishan to set a platform.
Kishan brought up his half-century when he hit a monstrous fifth six, a slog sweep off Bishnoi, getting there off 30 balls. Along the way, Kishan and Heinrich Klaasen also raised the half-century stand quickly – off just 26 deliveries – as Kishan attacked Tushar Deshpande. This forced Parag to turn back to Archer for a third over in the 13th, but there was little respite.
Even as Klaasen fell for 40, Kishan kept charging at breakneck speed – carving anything full and wide between backward point and cover with those lightning hands, and muscling anything short into the body in front of square via the pull or the whip.
In trying to sustain the surge, Kishan fell for 91, but SRH had Nitish Kumar Reddy and Salil Arora to thank for cameos lower down the order that powered them to 216, before two debutants combined to leave everyone spellbound.
Brief scores:
Sunrisers Hyderabad 216 for 6 in 20 overs  (Travis Head 18, Ishan Kishan 91, Heinrich Klaasen 40, Nitish Kumar Reddy 28, Salil Arora 24*; Jofra Archer 2-37, Sandeep Sharma 1-52, Tushar Deshpande 1-55, Riyan Parag 1-05) beat Rajasthan Royals 159 in 19 overs  (Donovan Ferreira 69, Ravindra Jadeja 45, Tushar Deshpande 25; Sakib Hussain 4-24, Praful Hinge 4-34, Eshan Malinga 2-31)  by 57 runs

[Cricinfo]

Continue Reading

Latest News

Salt and Patidar power RCB past Mumbai Indians

Published

on

By

Phil Salt smoked 78 off 36 balls [Cricinfo]

The toss is crucial in night matches at Wankhede Stadium with a true flat pitch and dew giving the chasing side a significant advantage. Defending champions Royal Challengers Bengaluru lost that toss. Then went ahead and did what you need to do: score the highest IPL score at the ground, 240, and defended it with considerable ease.

Phil Salt and Rajat Patidar set RCB up with knocks of 78 off 36 and 53 off 20, Patidar’s fastest fifty. The duo hit a hat-trick of sixes once each with Salt also taking three fours in a row. A total of 11 sixes and 10 fours flew off their bats, resulting in RCB chants at Mumbai Indians’ home ground. Between them they compensated for Virat Kohli, who himself didn’t seem too pleased with his 50 off 38 even as the other end kept producing big runs.

Off the field during the second half of the match, Kohli didn’t need to fret much from the sidelines as the spinners Suyash Sharma and KrunalPandya expertly shut the chase down. Suyash did so with the wickets of the rampaging Ryan Rickelton and Tilak Varma in his first over while Krunal bowled four overs for just 26 runs, signing off with just reward in form of Suryakumar Yadav’s scalp. The RCB spinners bowled eight overs for 73 runs and three big wickets as against MI’s two spinners conceding 83 in six overs.

Kohli registered the first boundary of the innings with a six in the first over, but it was Salt who kept on the assault, scoring 47 off 22 in the powerplay. This involved welcoming Mitchell Santner, a reluctant powerplay bowler, with three sixes and a four. MI were forced to bowl Jasprit Bumrah for two overs inside the powerplay; still RCB got to 71.

The next key moment for RCB was the introduction of legspin with a right-hand heavy batting line-up, but that didn’t matter at all with Mayank Markande extracting little turn in either direction. Salt stayed back to hit three consecutive fours off his flatter lengths, and was waiting to hit a six the moment he gave it a hint of air.

When all else failed for MI, Shardul Thakur, bowling for the first time as late as the 11th over, executed wide yorkers to tie Kohli down and take the wicket of Salt caught at extra cover.

With 25 and a wicket off the last 17 balls, MI were hoping for a way back into the contest when RCB captain Patidar walked out. For some reason, Thakur gave up his death bowling and went searching, letting Patidar get off with a chipped four over mid-off first ball.

The return of Markande proved disastrous for MI as Patidar toyed around with him, hitting three back-to-back sixes, including one reverse-sweep. From 22 off 4, the likely direction Patidar’s strike rate could travel was down, but he made sure it wasn’t a long way down.

In his second over, Thakur completely went to pieces with his wide yorkers not landing and slower short balls travelling over the head on a red-soil bouncy surface. The 10-ball over went for 23 as RCB moved to 167 for 1 in 13 overs.

RCB had a big opportunity to put matters past any plausible chase, but Kohli couldn’t get the boundaries despite trying to hit hard. Missing the reverse-sweep in his arsenal, he couldn’t take the clever Santner down, who eventually ended up with the wicket of Patidar.

Even though Bumrah’s two overs at the death were excellent, keeping him at just 35 in four overs, he has now gone five straight IPL matches without a wicket if you count the Qualifier that MI lost last year. With his 34 off 16, Tim David did enough to keep them at an even two a ball.

Rickelton got the chase off to a flying start, MI racing away to 39 for 0 in three overs and 48 for 0 in four, which promised a close match. However, Krunal’s introduction began to raise the asking rate. Only eight came off his first over with Impact Player Rasikh Dar conceding just 15 in his two overs inside the powerplay.

Rohit Sharma went off with what seemed like a hamstring injury, and at 72 for 0 in seven overs, MI were already looking at 13 an over to win. Rickelton had no time to get a sighter at Suyash, who started off with a wide wrong’un and a top edge on the slog sweep. Later in the over, he went outside leg with a wrong’un to Tilak, getting him caught at short fine leg.

Hardik walked in and hit a six first ball, but the asking rate went higher than it was at the start of the over.

MI needed 120 off 46 balls when Suryakumar got out. The asking rate soon went past three a ball, and Sherfane Rutherford’s  71 off 31 only serving to control the net-run-rate damage to MI.

Brief scores:
Royal Challengers Bengaluru 240 for 4 in 20 overs (Phil Salt 78, Patidar 53, Virat Kohli 50, Rajat Patidar 53, Tim David 34*, Jitesh Shqrma 10; Trent Boult 1-50,  Hardik Pandya  1-39, Mitchell Santner 1-43, Shardul Thakur 1-32) beat Mumbai Indians 222 for 5 in 20 overs (Ryan Rickelton 37, Rohit Sharma 19, Suryakumar Yadav 33, Sherfane Rutherford 71*, Hardik Pandya 40; Jacob Duffy 1-38, Krunal Pandya 1-26, Rasikh Salam 1-23,  Suyash Sharma 2-47)  by 18 runs

[Cricinfo]

Continue Reading

Trending