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Rugby’s rich history has power to entice sponsors

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Action at the Nippon Paint Company sponsored Inter-Club league rugby tournament

by a Special Sports Correspondent

Sri Lanka Rugby (SLR) did well to strike a deal with Nippon Paint Company (NPC) early this month to boost its domestic rugby tournaments. NPC threw its weight behind rugby at a time when a leading communication giant didn’t come through as the sponsor for domestic rugby in Sri Lanka; this was despite much communication between the two parties.

Rugby in Sri Lanka has such a rich history it doesn’t have to be a loser when it comes to finding a sponsor. What’s needed is for SLR to have a good marketing team which is able to entice sponsors. The word ‘entice’ perfectly suits a description of rugby because the game has ideal attributes like speed, power, glamour and color to paint a picture full of energy where ever rugby is played. These are qualities that attract players, spectators and sponsors.

The sponsor is basically on board to sponsor the inter-club league rugby tournament, the Clifford Cup knock-outs and the inter-club rugby sevens. The sponsor came in at a time when the world of sports was slowly opening up after the worse phase of the Covid 19 pandemic. We passed a time when wearing masks, maintaining distances and isolating ourselves had damaged human relationships to a great extent. The worse was we never trusted anyone during the most challenging times of the pandemic. The fact that NPC accepted to come on board following an invitation by SLR should be hailed. Sport builds trust and rugby has the credentials to go beyond trust and look at lasting relationships. There again we read in the print media that one party in the sponsoring company was a past rugby player and that was one factor that helped the two parties to come together and form a partnership within a short period of negotiating.

Rugby at the senior level has eight clubs and all these are established institutes. Apart from the main title sponsor some of the clubs might have their private sponsors. This was the norm for many years during the past. The same can be said about the school rugby scene. Just a few years ago a well-known rugby playing school in Maradana-despite playing in Division 11 tournament- had three sponsors during a single season. The company logos were sported all over the players’ jerseys and shorts. The major rugby playing schools that year-playing in the division 1 tournament-had plenty to carry during that season. Rugby is a money spinning den and sports clubs and schools only have to find the right man to go hunting for potential sponsors.

Many years ago rugby attracted sponsors in the likes of John Player Gold Leaf and Carlsberg. But the Sri Lankan Government’s policy of moving sport away from liquor and tobacco made rugby suffer at that stage. But slowly the game rose to earn finances through other sponsorships and after a few years of struggle most teams had their private sponsors. Apart from that the rugby controlling body in the country gave away chunks from the title sponsor to clubs to strengthen their chances in the tournament and meet expenses. We are living in an era where even the society of rugby referees has its own sponsor.

It would be a miss if this writer doesn’t mention that there was a time in Sri Lanka rugby where local clubs fielded professional foreign players and these clubs needed huge finances to employ them. But at present the tournament committee running the domestic tournament doesn’t allow clubs to field foreigners hence their budgets are exhausted in maintain the local players and the coaching staff.

Rugby is an expensive sport and receives the patronage of a rich community. Even now we see that members of the Prime Minister’s family are involved in the game. At one time all the three sons of the lawmaker Mahinda Rajapaksa (at that time he was the head of state) were involved in Division 1 club rugby.

Unlike others sports rugby gets its fare share of media attention. So no sponsor can complain about not getting mileage out of being involved in rugby. Now the SLR must try to rope in NPC to sponsor national rugby. There are huge prospects for a sponsor in getting involved in national rugby because Sri Lanka contests the Asian Sevens Series and the Asian Rugby Tournament. Apart from that Sri Lanka is a popular rugby team in any version of rugby in the international scene. SLR President Rizly Illyas was quoted in newspapers saying that NPC was keen on sponsoring rugby’s assets like the International Rugby Sevens (Men’s and women’s and Men’s 15-a-side, Women’s rugby and provincial under 21 and 24 tournaments. For all that to come up in the future the first assignment-which is the league rugby tournament- has to see an end without any hiccups.


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Pakistan lodge official complaint about Bangladesh’s review at end of chase

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Shaheen Shah Afridi was stumped on the final ball of the game [Cricinfo]

Pakistan have complained to match referee Neeyarmur Rashid over the on-field umpire Kumar Dharmasena’s decision to allow Bangladesh to take an lbw review off the penultimate ball of the third ODI in Mirpur.  ESPNcricinfo has learnt the Pakistan management registered their complaint on the grounds that they believe Bangladesh took the review after a replay of the delivery flashed up on the big screen.

The decision to take the review, and its ultimate consequences helped Bangladesh assume an unassailable position in the game. Before that delivery, Pakistan needed 12 to win off two balls. Rishad Hossain flighted one up onto leg stump that spun down the leg side, away from Shaheen Afridi. The umpire called it a wide as it went down leg. After brief discussions, Bangladesh decided to take a review for lbw, even though, to the naked eye, the ball was nowhere near Afridi’s legs or any part of his body.

*As per the playing conditions, the fielding team can seek a review for a dismissal only once they have appealed. Also, the appeal can be made any time before the next delivery is bowled. It could not be ascertained whether the on-field umpire, after signalling the wide, informed Bangladesh that in case they want to review, they would need to appeal for lbw or whether Bangladesh asked for the review themselves. Only once the review is signalled by the on-field umpire does the 15-second timer start.

Pakistan have argued normal protocols were not followed, with the big screen at the stadium showing the ball passing the bat, and potentially giving Bangladesh enough information to suggest it may have made contact. Pakistan are also understood to be aggrieved at the possibility Bangladesh were allowed to review outside the maximum 15 seconds within which such a decision must be made. No timer appeared on the broadcast, so whether Bangladesh reviewed in time could not be independently confirmed.

However, the reason for Afridi’s visible frustration became clear as soon as the DRS went to Hawk-Eye, with a spike at the moment the ball passed the bottom of his bat, suggesting it had kissed the toe end and could not, therefore, be a wide. Bangladesh lost the review, but the wide decision was reversed and the equation became 12 in one ball. Afridi was stumped off the final delivery and swung his bat over the stumps in frustration. It secured victory for Bangladesh by 11 runs, and a 2-1 series win.

It is not yet clear yet what action the PCB wants from the match referee, though it is believed they expect at minimum a public acknowledgment that an error was made.

The decision is the second in as many games Pakistan have felt they may have come out the wrong side of. Salman Agha was run out after being caught outside his crease trying to hand the ball to Mehidy Hasan Miraz in the second ODI. Agha’s frustration spilled over and he had heated words before throwing his bat and gloves down, earning him a demerit point.

[Cricinfo]

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Thirty years since the World Cup win

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On a day like today, 30 years ago, Sri Lanka became world champions.

Today marks the 30th anniversary of Sri Lanka’s unforgettable World Cup triumph. Ask any Sri Lankan where they were on the 17th March 1996 and chances are they will recall it in vivid detail. It was a red-letter day for a small island nation that punched above its weight, became world champions and changed the course of its cricket forever.

‎‎It had been a crazy, turbulent month. The Central Bank bombing had shaken the country to its core, crippling the economy and casting a shadow over the tournament. Australia and the West Indies refused to travel to Colombo, forfeiting their games amid security fears. Yet capable hands steadied the ship. Foreign Minister Lakshman Kadirgamar and cricket board president Ana Punchihewa ensured the show went on, steering the nation through stormy waters.

‎‎Adversity, as it often does, forged resolve. The troubled times brought the country together and the team responded by playing the brand of cricket that would become their trademark; fearless, inventive and unapologetically bold. Sri Lanka went through the tournament unbeaten, finding a man for every crisis and a solution for every problem.

‎‎The signs had been there from 1994 onwards. Sri Lanka were knocking on the door, threatening to do something special, and when the big stage arrived, they did not merely walk through it, they kicked the door down.

‎‎Three years earlier, Sir Garry Sobers had been asked who might break his world record of 365 in a Test innings. The great West Indian reckoned the race was between Brian Lara, Sachin Tendulkar and Aravinda de Silva. Aravinda never quite threatened that particular milestone, but what he did in Lahore remains etched in cricketing folklore. His majestic century in the final, steering a tense run chase with the composure of a grandmaster, remains one of the finest innings played under pressure. Kumar Sangakkara may have better numbers, but for many Sri Lankans Aravinda remains the darling of their cricketing hearts. Travel anywhere in the cricketing world, India, Pakistan, New Zealand or the West Indies and once people learn you are from Sri Lanka, the inevitable question follows: “What is Aravinda doing these days?”

‎‎Then there was Sanath Jayasuriya, the man who turned the Powerplay into a demolition derby. Bowlers barely had time to loosen their shoulders before the ball was disappearing over midwicket. His whirlwind starts tore attacks to shreds and rewrote the playbook of one-day cricket. Such was his impact that England captain Michael Atherton famously suggested the ICC should intervene and rethink the playing conditions. Jayasuriya had simply taken the first 15 overs away from them, lock, stock and barrel. Limited-overs cricket has never quite been the same since.

‎‎At the helm was Arjuna Ranatunga, a captain cut from rare cloth. Leadership, after all, is not just about calling the shots on the field but about standing by your men when the chips are down. Ranatunga literally opened the doors of his house to more than half a dozen members of that World Cup squad, treating them like family and backing them through thick and thin. Like Allan Border, Clive Lloyd and Imran Khan before him, Arjuna was a leader of men whose tactical acumen and fighting spirit sometimes overshadowed his considerable contributions with the bat.

‎‎Every great side also has its unsung heroes. Asanka Gurusinha was one of them. Naturally an aggressive striker of the ball, he curbed his instincts and played the anchor role, allowing the stroke-makers around him to cut loose. That willingness to put the team before personal glory summed up the camaraderie and collective spirit that defined the side.

‎‎The World Cup win did more than fill trophy cabinets , it changed the game at home. Cricket in Sri Lanka turned professional almost overnight. Players who once juggled day jobs with the demands of international sport found themselves with central contracts and proper match fees. Schools across the island embraced the game and its popularity soared, inspiring a new generation to pick up bat and ball.

‎‎Some argue that Sri Lanka later rested on their laurels. While other nations took a leaf out of our book and modernised their cricket structures, we were slow to move with the times. There may be some truth in that argument.

‎‎But what is also true is that players of the calibre of Arjuna, Sanath and Muttiah Muralitharan come along perhaps once in half a century. And as for Aravinda, well, there won’t be another like him, not in our lifetimes.

by Rex Clementine

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Sri Lanka win first encounter against Guam

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Sri Lanka team taking part in the Junior Billie Jean King Cup Asia Oceania Pre-Qualifying Event: Akesha Silva, Annaya Norbert, Buvindi Jithsara, Sandithi Usgodaarachchi, and Anupa Matthemagoda, the team captain.

Sri Lanka registered 3-0 win over Guam as Annaya Norbert, Akesha Silva and Buvindi Jithsara recorded victories in their matches of the 2026 Junior Billie Jean King Cup Asia Oceania Pre-Qualifying Event in Colombo on Monday.

‎While Annaya Norbert beat Rachel Anne 6-0, 6-1 in the first singles match, Akesha Silva beat Faith Perera 6-1, 6-2 in the second.

‎In the doubles encounter Annaya Norbet and Buvindi Jithsara beat Faith Perera and Leah san Agustin 6-0, 6-3.

‎Singapore, Pakistan, Macau, Maldives, Oman, Brunei, Mongolia, Guam, Pacific Oceania, Myanmar, Bhutan and Sri Lanka are the teams taking part in the tournament.

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