Pidilite launches Araldite in Sri Lanka

Strengthens its adhesive and sealant portfolio in the market

Pidilite Lanka Private Limited (PLPL), a Joint Venture between Pidilite Industries Ltd (Pidilite) and Macbertan Holdings Ltd, announced that it has launched Araldite range of epoxy adhesives in retail market of Sri Lanka. Pidilite is a leading global manufacturer of adhesives, sealants and construction chemicals based out of India and Macbertan, a leader in Manufacturing of Insulation material in Sri Lanka is a part of McLarens Group, one of the leading diversified conglomerates in Sri Lanka.

Pidilite recently acquired the Consumer and Bazaar business of Araldite in the Indian Sub- Continent (including Sri Lanka) from Huntsman Group, USA. PLPL will present best-in-class genuine Araldite branded products for consumers in the market which is currently dominated by look-alike products.

Araldite range of epoxy adhesives have been the preferred choice in variety of industries and applications. It is the preferred brand for Automotive repair, Machine repair and other Do It Yourself (DIY) usages. Araldite covers a broad range of applications and offers both production and performance benefits in industrial applications, construction segment and consumers.

Bharat Puri, MD, Pidilite Industries Ltd, said, “Araldite is an iconic brand and a world leader in Epoxy Adhesives. This launch will help us strengthen our robust portfolio of adhesive and sealant brands and will complement our product portfolio. With this step, we are confident to make Araldite a stronger part of the Pidilite range of products in Sri Lanka.”

In Sri Lanka, Araldite will be available in multiple variants including Araldite Standard in 13gm and Araldite KLEAR in 10 gm. The products will be competitively priced and will be made available across Sri Lanka over the next few months.

Pidilite began its journey in Sri Lanka more than 10 years ago and today is one of our leading international markets. Pidilite’ s well-known brands in Sri Lanka include FEVICOL, the high-performance range of adhesives and Dr. FIXIT, an advanced range of waterproofing solution for healthy homes. The Children Art brand ACRON and Adult Arts brand FEVlCRYL, White Glue brand Chemifix, and Plumbing Sealant brand M-SEAL, have won hearts of consumers and professionals.