New Media Solutions, a leading player in homegrown media, brand communications and public relations, recently secured multiple recognitions at the Effie Awards Sri Lanka, emerging as the most awarded traditional and digital corporate communications agency at this year’s ceremony.

The agency won two Silver Effie Awards for the widely acclaimed ‘Daintee Gingerbread House’ campaign executed for Sunshine Consumer Lanka Ltd. (Daintee). The campaign also earned a Merit Effie Finalist recognition in another category, highlighting its strong creative strategy and measurable marketing effectiveness.

In addition, New Media Solutions’ work on the ‘My Zesta Story’ campaign for Sunshine Consumer Lanka Ltd. (Zesta) received two Bronze Effie Awards, reflecting the campaign’s success in driving consumer engagement and strengthening brand affinity through innovative storytelling and digital engagement.

Beyond these wins, New Media Solutions also secured multiple Merit Effie Finalist recognitions for campaigns executed for Softlogic Life Insurance PLC, including the socially driven #LetsChangeTheStory initiative and seasonal campaigns such as ‘Siduhath Upatha AR Asin Softlogic Life Vesak’ and ‘Flying Santa’, which showcased the agency’s ability to combine creative storytelling with innovative digital and experiential marketing approaches.

Commenting on the recognition, New Media Solutions Managing Director Nilupa Sanjaya Liyanage said the awards reflect the agency’s continued commitment to delivering impactful campaigns built on creativity, cultural relevance and strategic insight.