Business
‘Nation Branding of Sri Lanka on the global stage requires a more collaborative approach’
Sri Lanka is currently facing several economic challenges and in order to steer the country out of this difficult situation, it is imperative that Sri Lanka takes bold steps that will make the country ‘future ready’. Among them, Nation Branding is an approach that can pay rich dividends if carried out properly.
Nation Branding is an exercise where a country aims to build, enhance and manage its reputation on the global stage. It presents the country with the opportunity to be better positioned to deal with foreign nations and build stronger relationships which in turn would benefit the nation economically by means of greater investments, more tourism, higher value and demand for its products and services, attract talented, creative workforce and enhance its influence on the world stage.
As a nation, Sri Lanka requires a greater focus on innovation, entrepreneurship, and startups where a culture that can support such initiatives is nurtured. Although these areas are widely spoken of and several initiatives have already been implemented, there is still room for improvement in terms of consistent national policies or platforms that can take them to the next level. The creation of a common platform should also include fostering closer partnerships between Sri Lankan universities, organizations operating across various industries, and research agencies. The ongoing ‘Future Ready Sri Lanka’ which focuses on encouraging entrepreneurship, innovation, skills, and knowledge-based industries and society – all of which are vital components as we embrace this new normal and prepare for economic recovery – is an encouraging sign in terms of a common platform for the betterment of the nation.
Over the years, some developed and developing nations have adopted a collaborative approach to successfully market their countries and increase revenue through multiple streams whether it’s via foreign direct investment, tourism, logistics, manufacturing, or any other industry. Sri Lanka has not been able to follow in their footsteps which has resulted in limited success on this front as a nation. There is no doubt that Sri Lanka is blessed to be centrally located on the world map as a maritime hub with our ports such as Colombo, Hambanthota, and Trincomalee all strategically positioned. Given our strategic maritime location, we are ideally positioned to take advantage of a semi-lockdown assembly operation to transform Sri Lanka into a hub for assembling and re-export. We must encourage global giants to invest in large-scale assembling plants in Sri Lanka where they can utilize our skilled yet cost-effective labour force thereby making the country a hub that can challenge regional players in this space.
Education has always been one of the strong points of Sri Lanka where our literacy rate has been one of the highest in the continent. However, today’s technology-driven world requires more than mere literacy as what is more important these days is digital literacy. Today we learn, live, and work in a world where accessing information and communicating with others is increasingly through digital devices such as laptops, tablets, and smartphones that have access to the Internet, social media platforms, and different types of software. Therefore, increasing digital literacy is of paramount importance to help the country compete against regional rivals. Fortunately, Sri Lanka is witnessing an increase in computer literacy, digital literacy, and Internet penetration with technologies such as 5G also available in the island. Along with this, we also see the mega-development projects such as Port City which will undoubtedly elevate Sri Lanka’s infrastructure and bring the country on par with regional cities such as Singapore and Hong Kong. Together, these attributes will provide the country with the perfect foundation to become a service hotspot and attract global giants to setup operations in the country.
However, to maximise the utilization of our limited funds and resources across all these key areas it is imperative that the relevant organisations in charge of each area collaborate and adopt a Nation Branding approach. This will ensure that as a brand Sri Lanka will have a far greater impact on the global stage which in turn will certainly translate into greater, long-term revenues and a much-needed boost to the country’s struggling economy.
This Nation Branding should take a three-pronged approach – Export Branding, Generic Nation Branding, and Internal Nation Branding. Export Branding will help to create a positive halo effect on products manufactured in Sri Lanka driven by a “Country-of-Origin” effect and resulting in an increased ability to export and greater acknowledgment and acceptance of Sri Lankan products in the global market. Generic Nation Branding will enhance the country’s ability to attract tourists and skilled workers and foreign direct investments. It will provide us the opportunity to reduce incentives for investors, sustain higher prices and also increase cost pressure on competing nations. As a nation, we will be more resilient to current or future global or regional financial meltdowns. Internal Nation Branding is also an important component as it will help us to curb the “brain drain” of losing skilled workers to developed nations while also increasing overall productivity driven by better morale among the workforce of the country.
Business
Stepped-up bid to attract more young talent to the world of hospitality
The clink of cutlery, youthful laughter and the unmistakable energy of ambition filled the SLIIT Campus in Malabe as the Colombo Academy of Hospitality Management (CAHM) officially unveiled CAHM-7 Star Junior Chef Season 1, a pioneering national culinary competition designed to ignite the dreams of Sri Lanka’s next generation of chefs.
Speaking at the media briefing, CAHM chairman Errol Weerasinghe said the initiative was born out of a pressing need to attract young talent into what he described as the fastest-growing industry in the world of hospitality.
“We really want kids to get involved in this industry. We need the young generation,” Weerasinghe said, noting that this would be Sri Lanka’s first corporate-backed seven-star junior chef competition.
The programme will kick off in the Western Province, with plans to expand islandwide in phases, reaching schools directly and gauging student interest in culinary careers at an early age.
Weerasinghe also took pride in CAHM’s rapid growth over the past 13 years, highlighting that the academy has become Sri Lanka’s largest private hospitality education provider in a remarkably short time.
He added: “We have produced over 3,000 graduates, and I’m proud to say every single one of them is employed.” Adding that’s the key, real opportunities and real careers.
Adding strong corporate backing to the initiative, Vijay Sharma, Chief Executive Officer of Serendib Flour Mills Pvt Ltd, said the programme resonated deeply with the company’s core philosophy of “nourishing the nation.”
“We don’t just produce and sell flour, Sharma said. “Our responsibility is much larger. We want to nourish the body, the mind, the emotions and even traditions.”
He noted that supporting young minds at a formative age was essential for shaping how they perceive their future.
Sharma recalled how traditional career expectations once limited choices. “In those days, you were expected to become either a doctor or a teacher, he said. “Hospitality was rarely seen as a profession. Today, that has changed completely. This industry offers global opportunities, dignity and growth.”
Organisers said CAHM-7 Star Junior Chef is built around a simple but powerful idea, the best dish often starts in the smallest kitchen.
The competition gives young chefs aged 13 to 16 a platform to transform passion into purpose through exposure to real kitchens, professional chefs and structured mentorship.
Nilantha Rupasinghe, Head of the Organising Committee and Assistant Director at CAHM, said while the age group presents challenges, it is also where lasting inspiration begins.
He added:”We want to recognise talent early, motivate them and guide them towards becoming future culinary experts.”
Applications open from January 23, both online and through printed forms, and close on February 15.
Organisers expect more than 1,500 applications. From these, 200 participants will be selected for live cooking competitions scheduled for March 7 and 8 at CAHM’s professional kitchens.
From there, 100 contestants will advance, followed by 30 semi-finalists who will receive hands-on training, demonstration sessions and exposure visits to leading hotels and food production facilities, including flour mills.
The semi-finals on April 4 will lead to a grand finale on May 9, with winners receiving scholarships, cash awards and prestigious recognition.
All ingredients, equipment and utensils will be provided, ensuring every child competes on equal footing.
With the support of the Ministry of Education, media partners and industry leaders, CAHM-7 Star Junior Chef Season 1 is shaping up to be more than a competition — it is a bold investment in Sri Lanka’s culinary future, where young dreams are nurtured, one dish at a time.
By Ifham Nizam
Business
Sri Lanka’s economic comeback faces its first test as debt fears rekindle
First Capital Holdings PLC, a subsidiary of JXG (Janashakthi Group) and a pioneering leader in Sri Lanka’s investment landscape, successfully hosted the highly anticipated 12th Edition of its First Capital Investor Symposium on 22nd January, at Cinnamon Life, Colombo.
During the Symposium, First Capital presented its economic outlook for Sri Lanka in 2026, highlighting both growth prospects and plausible vulnerabilities. A central finding was the anticipated softening of Sri Lanka’s GDP growth, projected to decrease from 5.0% in 2025 to 3.0-4.0% in 2026. The main reason for this expected slowdown is the impact of the recent Cyclone Ditwah. The damage from the storm leads people to spend less, especially in areas beyond the main Western province, which affects the economy. While Sri Lanka’s fiscal resilience and fundamental discipline, a trend since 2023, are anticipated to remain robust, the need for higher capital expenditure in post-Ditwah revitalization efforts creates challenges. The main point of concern is that with slower economic growth, it could become more challenging for Sri Lanka to continue making good progress on managing its national debt.
Concurrently, the symposium’s discussion spanned interest rate movements, exchange rate trends, and bond market developments. The event also provided a unique platform for investors, industry leaders, and experts to engage in critical discussions on the market forces that are shaping Sri Lanka’s economic future. Drawing over 300 invitees and 400 participants online, the event proved to be one of the largest and most influential investor gatherings in the country, further consolidating First Capital Holdings’ leadership in fostering economic discourse and empowering investors with strategic insights.
Business
LOLC Finance launches short-term fixed deposits
LOLC Finance, Sri Lanka announces the launch of its Exclusive Short-Term Fixed Deposits, offering 4-month and 7-month maturity options at some of the most attractive and competitive interest rates in the market. Designed especially for Sri Lankans who work tirelessly to build and protect their savings, this new product delivers a powerful combination of stability, security, and stronger returns, backed by the most trusted financial entity in the industry.
As the country’s leading NBFI, LOLC Finance continues to demonstrate strength, resilience, and proven expertise in managing customer wealth responsibly. For the FY 2024/25, the company recorded a Profit After Tax (PAT) of Rs.25.1 billion and has already achieved Rs.14 billion PAT in the first half of FY 2025/26, a remarkable 72% year-on-year growth, indicating that the company is on track to surpass last year’s performance well before the financial year ends. Reinforcing this exceptional trajectory, LOLC Finance maintains a gross lending portfolio of Rs.360.2 billion, while customer deposits have grown to Rs.238.6 billion as at 30th September 2025.
The company’s financial strength reflects the consistent, unbroken trust and loyalty of its customers, a testament to the strong brand equity LOLC Finance has built over its two decades of leadership within Sri Lanka’s financial services landscape. With 30.3% of total industry equity, 20.6% of industry assets, and 36.3% of total industry profits, LOLC Finance stands firmly at the top of Sri Lanka’s NBFI sector, not just as the largest player, but as the most reliable partner for communities striving to safeguard and grow their hard-earned money. LOLC Finance is rated A+ (Stable) by Lanka Rating Agency, reaffirming its financial stability, robust governance, and its commitment to managing customer funds with integrity and reliability.
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