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MullenLowe Group Sri Lanka to conduct Next Gen Digital Boot Camp
MullenLowe Sri Lanka will host clients and staff in an exclusive digital training program themed ‘Beyond Digital & Social Media’ (BDSM). The workshop will be held as an all-day session on Thursday(28) at Courtyard by Marriot and led by Roald van Wyk and Vaseem Edroos.
Roald van Wyk is the Global Creative Commerce Lead for the Interpublic Group (IPG), New York. Roald is responsible for developing new creative systems and forging strategic creative partnerships that position IPG agencies at the forefront of commerce channels, canvasses, and ecosystems worldwide. With over 28 years of experience in brand advertising, marketing, and strategy, Roald has built a reputation for integrating brand storytelling with high-performance marketing strategies. His international career has spanned cities such as Madrid, New York, Tokyo, Singapore, Oslo, Amsterdam, and Cape Town giving him a unique global perspective that informs his approach to marketing innovation. His deep understanding of the intersection between creative and commerce disciplines allows him to offer forward-thinking solutions to modern businesses’ most complex challenges.
Vaseem Edroos, National Planning Director at Lowe Lintas India. Vaseem oversees digital transformation and new technology adoption for major brands in the FMCG, E-commerce and BFSI sectors. His key clients include Hindustan Unilever, Bayer, Tata Motors, Tanishq, Brittania, and Whirlpool, amongst others. His expertise lies in the cross-section of brand planning and technology intervention with a focus on digital transformation as an outcome.
Thayalan Bartlett, Executive Chairman of the MullenLowe Group – Sri Lanka, says “Digital is perhaps the most abused term in the local advertising space misleading brands of the medium’s true potential. MullenLowe’s Full Stack Digital Suite (FSDS) covers design to delivery by integrating all the key prompts in the digital journey towards effective commerce. This workshop aims to equip marketers with a comprehensive understanding of the current and future landscape of digital marketing, highlighting the potential benefits for Sri Lanka and we are excited for the future of our business.”
“As MarTech reshapes the marketing landscape, this Digital Boot Camp offers brands an opportunity to pioneer, not just keep up. This isn’t just another training, it’s a transformative initiative that can redefine Sri Lanka’s digital landscape, empowering brands to harness true digital power. With practical strategies and innovative frameworks, this program is set to spark the change Sri Lankan businesses need to lead in this new era” says Dr. Sohan Dharmaraja who heads LoweTech, the group’s MarTech arm.
Some of the key areas participants can expect to be exposed to are Local Insights + Global Trends, Practical Frameworks, Privacy-Compliant Audience Targeting, and Interactive Ideation.
Latest News
Sun directly overhead Pomparippu, Anuradhapura, Mihinthale, Galenbindunuwewa, Agbopura and Serunuwara about 12:11 noon today (11)
On the apparent northward relative motion of the sun, it is going to be directly over the latitudes of Sri Lanka from 05th to 15th of April in this year.
The nearest areas of Sri Lanka over which the sun is overhead today (11th) are Pomparippu, Anuradhapura, Mihinthale, Galenbindunuwewa, Agbopura and Serunuwara about 12:11 noon.
News
Opposition NCM against Energy Minister defeated
A no-confidence motion brought by the Opposition against Energy Minister Kumara Jayakody was defeated in Parliament yesterday by a majority of 104 votes.At the end of the debate, 49 members voted in favour of the motion, while 153 voted against it.
The motion, submitted to the Speaker on 19 March, was signed by Opposition Leader Sajith Premadasa, SJB MPs, and other Opposition members.
It accused Minister Jayakody of failing to ensure the procurement of adequate and quality coal for the Lakvijaya Coal Power Plant in Norochcholai, alleging that such negligence amounted to a breach of ministerial responsibility over a critical national energy asset.
The motion also cited ongoing legal proceedings against the Minister, noting that he has been indicted by the Commission to Investigate Allegations of Bribery or Corruption and produced before the Colombo High Court under Section 70 of the Bribery Act, in connection with alleged acts of corruption during his tenure as Procurement Manager of the Ceylon Fertiliser Company Limited.
The motion read: Vote of No Confidence against Kumara Jayakody, Minister of Energy,— Whereas the Provision in Section 6 of the Part III of the Code of Conduct for Members of Parliament which states that: “The Members shall on all occasions act in accordance with the public trust entrusted with them and shall always behave with probity and integrity, including the use by them of any public resources.” has been violated; And whereas the following rules of conduct set out in Section 9 of the Part V of the Code of Conduct for Members of Parliament have prima facie been breached, namely:- “(a) to be conscience; (c) to act so as to merit the trust and respect of the people; (e) to hold themselves accountable for the conduct and duties for which they are responsible;” And whereas it is observed that the Minister has failed, in his capacity as a Minister of the Cabinet of Ministers, to discharge the fundamental duties incumbent upon him in accordance with Article 28 of the Constitution;
And whereas it is established that the Minister of Energy has failed to discharge his primary duty of ensuring the procurement of adequate and good quality coal for the Norochcholai Lakvijaya Coal Power Plant;
And whereas such gross negligence in overseeing a critical national energy asset constitutes a fundamental breach of ministerial responsibility;
And whereas the Minister of Energy has failed to carry out the subjects and functions vested in him by the Notification of Gazette Extraordinary No. 2412/08 of 25th November 2024 of the Democratic Socialist Republic of Sri Lanka, including taking necessary steps to reduce the losses at the institutional management level and technical damages that occur to the electricity generation and distribution system and reduction of costs for generating electricity and removal of uncertainties during generation;
And whereas the Commission to Investigate Allegations of Bribery or Corruption has filed formal indictments before the Colombo High Court against the incumbent Minister of Energy under Section 70 of the Bribery Act (Chapter 26) for the offence of “corruption” in connection with acts of corruption allegedly committed while he was serving as the Procurement Manager of the Lanka Fertilizer Company;
And whereas, in light of the foregoing, the Minister of Energy has irretrievably forfeited the confidence of Parliament and the people of Sri Lanka by causing losses to public finances, endangering national energy security, corruptly mishandling the procurement process, being subjected to active judicial proceedings for the offence of “corruption”, and betraying the Government’s own “anti-corruption mandate”, and his continued tenure as the Minister of Energy is contrary to the public interest, the rule of law, and the principles of good governance;
That this Parliament resolves that it has no confidence in the competence of Kumara Jayakody, Minister of Energy to function as a Minister of the Cabinet of Ministers any longer.”
by Saman Indrajith
News
Chinese Ambassador assures Lanka China will not allow a fuel crisis to develop here
Chinese Ambassador to Sri Lanka Qi Zhenhong yesterday assured that China would not allow a fuel crisis to arise in Sri Lanka, under any circumstances, reaffirming Beijing’s continued support to the country.
The Ambassador made these remarks addressing the media after attending a dry ration distribution programme for 350 low-income families at Sri Chandananda Buddhist College, at Asgiriya, in Kandy.
Highlighting the longstanding ties between the two countries, Ambassador Qi said China has consistently stood by Sri Lanka and remains ready to extend assistance whenever required.
Amid concerns over global energy disruptions, stemming from the ongoing Middle East conflict, he noted that several countries are already facing difficulties, but stressed that China is prepared to support Sri Lanka at any time.
He said that any potential fuel shortage in Sri Lanka could be managed with the involvement of China’s Sinopec.
Reiterating Beijing’s commitment to Sri Lanka’s economic recovery and development, the Envoy also expressed hope that the current ceasefire in the Middle East would hold, while assuring that China stands ready to respond to any future developments and assist Sri Lanka as needed.
By SK Samaranayake
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