Business
Mild Earth to take Sri Lankan spices to global stage with ‘Wild Mist Water’
Sri Lanka may give the world another refreshing hot beverage, this one brewed from some of the country’s most iconic spices, that could, in time, match the country’s best-known export, tea, thanks to the vision of an enterprising young marketing professional.
‘Wild Mist Water’ unveiled at an appropriately styled ‘quiet reveal’ in Colombo 7 this week, is, in its creator Sohan Jayasena’s words, “a luxury wellness experience inspired by Sri Lanka’s botanical heritage.”
Available initially in four variants, the Wild Mist Water mixes come in canisters, and their contents must be brewed just as tea is, with each canister containing a thoughtfully curated mix of local spices that have been associated for generations with physical and mental wellbeing.
The spices that go into the mix are drawn entirely from Sri Lanka’s botanical repertoire, with each blend combining coriander seeds with carefully balanced accents of nigella, cloves, cinnamon, rosemary and lemongrass. The result is a subtle, refined infusion designed not to overwhelm the palate, but to offer a calming aroma, a smooth mouthfeel and a sense of grounding that unfolds slowly with each sip, giving its patrons a time to pause a moment of calm that is much needed in a world that never pauses or stops.
At the heart of the brand is its founder’s belief that Sri Lanka’s wellness heritage does not need exaggeration or nostalgia to be relevant to modern life, only thoughtful reinterpretation.
“Wild Mist Water is not about chasing trends or making claims,” says Sohan Jayasena, a marketer and brand strategist by profession. “It is about taking something deeply familiar to Sri Lankan life – the practice of brewing and drinking warm botanicals – and presenting it with discipline, clarity and respect. I wanted to create a product that encourages people to slow down, even briefly, and treat their wellbeing as something worthy of time and intention.”
“Wild Mist Water is also positioned as the ‘new language of gifting,’ focused on those who want to move from the predictable to being intentional about their gift and how they are perceived,” he added.
Wild Mist Water is developed, distributed, and marketed by Mild Earth, the holding company which has ambitions to lead the Sri Lankan wellness industry on to the global stage.
Positioned firmly in the luxury wellness category, Wild Mist Water is meant to be part of a conscious routine. It must be brewed, poured and consumed with intention. It is not presented as a medicinal remedy, a sugary refreshment or a mass-market functional drink, but as a considered wellness experience rooted in restraint and credibility.
For now, Wild Mist Water is designed to be enjoyed warm, echoing the comforting, time-honoured Sri Lankan practice of drinking warm, brewed herbal infusions.
Wild Mist Water’s premium positioning is expected to appeal to those who appreciate minimalism, discipline, intentional living and those who view wellbeing as a non-negotiable lifestyle choice. Production takes place at a globally certified, export-grade food manufacturing facility in Sri Lanka, with a strong emphasis on quality-first sourcing and disciplined processes.
The product will primarily be retailed via its premium e-com site Mildearth.com, with free climate-conscious shipping for patrons in Colombo; and at selected upmarket boutique hotels, resorts, and cafes, wellness boutiques and concept stores.
While the initial focus is on establishing the brand locally through selective distribution, discussions are already under way for export to Australia, Malaysia and Singapore, markets that align with Wild Mist Water’s emphasis on intentional living, sensory refinement and quiet luxury.
Business
APHNH aims to make Sri Lanka more competitive for healthcare investment
Sri Lanka private healthcare leaders recently pledged an action plan with timelines to address the practical priorities of Sri Lanka’s healthcare sector while making it more viable for local and foreign investments.
The Association of Private Hospitals and Nursing Homes (APHNH) has committed to converting recommendations from its first Healthcare Leadership Summit into a trackable outcome document with defined actions, responsibilities, and timelines, marking a shift from discussion to implementation in sector reform efforts.
The summit held on March 9 at Waters Edge, Colombo, brought together hospital leaders, policymakers, regulators, insurers, and international experts to address practical priorities for Sri Lanka’s healthcare sector.
A key outcome of the summit was APHNH’s plan to consolidate recommendations into a single, trackable charter that will outline specific actions, assign responsibilities, establish timelines, and provide periodic progress updates.
“Our objective is to bring the right decision-makers into one room and focus on what can be implemented, not only what can be discussed, ” said Raveen Wickremesinghe, President of APHNH. “We are committed to taking the inputs from today and converting them into a clear, trackable set of actions that strengthens quality, transparency and public confidence, while supporting national health priorities. “
The summit featured insights from Dr. Hafeez Rahman Padiyath, Dr. Hamdani Anver, and Chandana L. Aluthgama on scaling quality and operational discipline. A keynote and fireside discussion with Dr. Paiboon Eksangsri, President of the Private Hospital Association of Thailand, explored lessons from Thailand’s private healthcare development and conditions for making Sri Lanka more competitive for healthcare investment.
By Sanath Nanayakkare
Business
Atlas SipSavi Naththal Poronduwa records positive public participation, benefiting 10,000 students
Atlas, Sri Lanka’s No. 1 learning brand, successfully concluded Atlas SipSavi Naththal Poronduwa, a national initiative that saw strong public participation in supporting children at risk of dropping out of school due to financial hardship. At a time when more than 22,000 Sri Lankan children leave school each year due to rising economic challenges, the initiative reinforced Atlas Sipsavi’s long-standing ‘No Child Left Behind’ promise by turning seasonal generosity into meaningful educational support.
The initiative reached 10,000 students, with beneficiary schools carefully selected to ensure support reached those most in need. The collected books were distributed to children at risk of dropping out, including those whose education had been disrupted by recent adverse weather, ensuring students had essential learning resources at the start of the new school term. Through its flagship Atlas SipSavi programme, the brand focused on improving access to education by providing essential learning tools, scholarships, and infrastructure to create better learning environments, bringing its purpose of ‘making learning fun’ to life in a meaningful way. As part of the initiative, the public was invited to donate schoolbooks, with each contribution matched one-for-one by Atlas. Donation boxes were placed at all Keells outlets island-wide and at Sarvodaya District Offices, making it easy for communities to take part.
Business
John Keells Logistics expands strategic engagement with CWIT through inter-terminal transport operations
John Keells Logistics (Pvt) Ltd (JKLL), one of Sri Lanka’s leading third-party logistics solutions providers, has successfully expanded its operational engagement with Colombo West International Terminal (Private) Limited (CWIT), through inter-terminal transport services within the Port of Colombo. This enhanced engagement further strengthens CWIT’s efforts to improve operational efficiency, reliability, and scalability across terminal activities.
Inter-terminal transport plays a critical role in modern port operations, requiring high levels of coordination, precision, and operational discipline. JKLL’s appointment for ITT operations reflects CWIT’s confidence in the company’s demonstrated capabilities in managing complex transport operations within a high-throughput port environment.
The ITT operations are underpinned by JKLL’s technology-enabled logistics framework, incorporating real-time fleet tracking, performance monitoring systems, and data-driven operational planning. These capabilities provide enhanced visibility and control over transport movements, while ensuring compliance with established safety, productivity, and service quality standards.
The awarding of this engagement to JKLL is a testament to the successful implementation of the Inter-Terminal Vehicle (ITV) operations undertaken by John Keells Logistics at CWIT during the previous year. The ITV assignment was executed through structured operating procedures and disciplined service delivery, contributing to improved cargo movement, operational coordination, and service continuity within the terminal. The performance outcomes of the ITV operations provided the basis for the subsequent expansion of the partnership into ITT services.
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