LOVI’S Fashion Story walks the ‘Olympic Ramp’

The sarong is a traditional piece of clothing worn by Sri Lankans young and old. Asanka de Mel CEO of Lovi sarong has turned the sarong into a fashion stayement. This ubiquitous wrap around the hip called the sarong, was associated with India, and South East Asia for cenanturies,, Now it has become a trendy garment won by islanders in a relaxed or stylish ways. Lovi sarongs come in handlooms, cotton with all the trapping of modern tailoring. His label ‘Lovi’ is very popular and he has push the sarong revolution creating a benchmark in the fashion industry

by Zanita Careem

With the onset of the Tokyo Summer Olympics, and all the associated hype of Olympic fever as well as an outpouring of relief that despite the pandemic life is beginning to show signs of some semblance of normalcy, This is a proud moment for Sri Lanka and LOVI our fashion brand is making history !!!

‘With Sri Lanka sending her largest ever delegation to the games, despite the pandemic, we are making history; as for the first time ever, our team will wear our National Dress as they parade the Olympic stadium” said Assanka De Mel. This is due entirely to the brain child of Asanka de Mel, the founder and CEO of LOVI Ceylon whose farsighted thinking and initiative have resulted in our boys and girls proudly marching in our National Dress

“Like many kids, I loved watching the Olympic games on TV and dreamt of somehow representing Sri Lanka one day,” says de Mel. “Even if not as an athlete, I am so thrilled to be part of this global event by supporting these extraordinary players as well as the dedicated coaches and officials leading the effort. The fact that LOVI is responsible for showcasing our National Dress on the Olympic stage is indeed one of the proudest moments of my entire career”.

Inspired by the notion of Olympic harmony, LOVI designed the Team Sri Lanka outfits based on its Unity collection for the global stage. The maroon, orange and green colouSrs of the Sri Lankan flag are reflected with handwoven gold lines signifying diversity and strength. LOVI’s trademarked gold crown represents sovereignty and the ambition of our new generation to be world class. A special label reads “

スリランカ“, meaning Sri Lanka in Japanese in honor of the host country, Japan. “A limited-edition collection will soon be available for LOVI fans, thus enabling them to get into the spirit of the Olympics”.

De Mel went on to say that, “the Olympics represent the best of the human spirit in action. Our athletes are inspiring future athletes to be the best they can be, because we can! It’s our mission to support all Sri Lankans striving for that level of excellence and LOVI wishes all the Olympic athletes the very best at the games this year – we are proud of you and honoured that LOVI can play a part alongside you at the Olympics.he quipped.