Kia’s new logo grabbing attention in Sri Lanka

Top Korean car maker Kia’s bold new logo is grabbing attention in Sri Lanka as the brand’s local distributor begins its roll out across multiple touch points as part of a phased adoption of the new brand persona unveiled internationally earlier this year.

The new corporate logo resembling a handwritten signature is accompanied by the brand’s slogan – ‘Movement that inspires’ and announces the automobile manufacturer’s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

The bold strokes and smooth angles that make up the new logo of Kia are intended to represent symmetry, rhythm and rising, symbolising the values Kia promises to offer customers through future products and services, and the experiences these enable. The rhythmical, unbroken line of the logo conveys the automobile manufacturer’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising angles of the logo embody Kia’s rising ambitions for the brand, and more importantly, what it offers customers.