Fashion
Joey Clothing opens flagship store

Joey Clothing, celebrated for infusing joy and happiness into women’s wardrobes across the island recently opened its flagship store at 109 Isipathana Mawatha, Colombo 05. The grand opening event featured an exclusive high-tea and a runway show highlighting Joey’s latest clothing collection.
The beautifully designed flagship store offers shoppers a unique experience with racks of Joey’s signature ‘Happinesswear’. Each piece is crafted from the finest, lightweight fabrics in pleasing colours and patterns, designed to uplift spirits and ensure comfort and style. Joey Clothing’s designs are tailored to fit the Sri Lankan body structure and shape, providing unique styles, cuts, and fits.
This brand was founded by Rashmi Wijekoon, inspired by her personal journey. Reflecting on her postpartum experience, Rashmi shared, “After giving birth to my son, I struggled to find clothes that were comfortable, stylish, and made me feel confident. This challenge led to the creation of Joey Clothing, transforming a mere idea into a reality.”
Launched online over half a decade ago, Joey Clothing quickly grew as women across Sri Lanka resonated with the brand’s promise of stylish, comfortable clothing. The organic growth of the brand highlights the happiness Joey Clothing brings to its customers. Rashmi’s authentic connection with the brand, combined with minimally styled lifestyle shots, has helped Joey Clothing stand out in the market. The increasing number of new and returning customers highlights Joey as one of Sri Lanka’s premier and emerging local female fashion stores.
“All I aimed to do was create something for all women—designs that were on-trend, stylish, and allowed them to feel comfortable throughout their day,” Rashmi explained. “The overwhelming response and the growth of our customer base confirmed the real need for such clothing. This led to the establishment of our online store and now the opening of our flagship store.”
The concept of ‘Happinesswear’ is embedded in every aspect of Joey Clothing. Each design is crafted for ease of movement, using premium lightweight fabrics ideal for Sri Lanka’s tropical climate. The bright patterns and colours are designed to evoke the essence of island life. Joey Clothing ensures that women feel comfortable and confident through all stages of life.
Joey Clothing is also dedicated to uplifting local communities by employing individuals in the production and manufacturing processes. The brand is 100% homegrown, empowering local men and women and providing livelihoods that enhance their lives and the lives of their families.
The flagship store’s vibrant yet minimal design sets it apart from other retail spaces in Sri Lanka, offering an inviting atmosphere to experience the joy of Joey Clothing in person. Customers can explore a wide selection of the brand’s collections available for purchase.
From excelling at Colombo University to running one of Sri Lanka’s upcoming clothing e-commerce stores, Rashmi Wijekoon continues to lead Joey Clothing’s organic growth both online at www.joeyclothing.com and now in-store. Shoppers can visit Joey Clothing’s store in Battaramulla or the new flagship store in Colombo 05.
Fashion
Global advocate for humanity

Charming Anudi Gunasekara (25y) is the reigning Miss World Sri Lanka 2024/25. Hailing from Anuradhapura where she studied at Central College, Anuradhapura, she is a graduate from the University of Kelaniya with a Second Upper BA (Hons) degree in International Studies.
She also holds a Diploma in International Relations from the Bandaranaike Centre for International Studies (BCIS)
An Honorary Member of Rotary International 3220, Anudi is the Founder of Saheli, a non-profit organization to combat period poverty in Sri Lanka.
She represents Sri Lanka at the Miss World grand finale in India in May this year.
Begun in 1951, the Miss World pageant is the world’s oldest beauty pageant. In 1972, Miss World became the first major international pageant to feature a dedicated charity program, “Beauty with a Purpose,” which has since raised millions of dollars for causes such as education, disaster relief, and child healthcare.
Excerpt of interview with this ethereal beauty.
We can see a glow in your face and it looks like you are excited to be part of the Miss World Contest?
Absolutely! Competing in Miss World has always been a dream of mine. Wearing the Sri Lankan sash with pride and representing my country on such a prestigious stage is truly a dream come true. I’m incredibly excited for the main competition!
What made you choose your journey in the world of beauty pageants?
I’ve been modelling since I was 19, and Miss World was always a milestone I aspired to achieve. It wasn’t an overnight decision but rather something I’ve been preparing for over the years. What truly drew me to Miss World is its purpose beyond physical beauty, it made me realize that this is my calling.
Did your parents appreciate your choice of entering into pageantry. If no how did you convinced them?
They have always been incredibly understanding and supportive. As the eldest among my siblings, I grew up as an independent child, and that has built a strong sense of trust. They believe in me and know that I can handle whatever comes my way.
You are not only representing Sri Lanka, but the entire world which also adds responsibilities on your shoulders. One such responsibility will be your association with humanity. Tell us how you will deal?
As Miss Sri Lanka and a participant in Miss World, I recognize that my role extends beyond representing my country, it is also about embracing the responsibility of being a global advocate for humanity.
One of the most effective ways to uphold this responsibility is by using my platform to address pressing social issues, particularly those affecting marginalized women. Through my Beauty with a Purpose project, I have already committed to tackling period poverty in Sri Lanka by raising awareness, improving access to sanitary products, and advocating for policy changes. However, the issue of menstrual equity is not confined to one country; it is a global concern that affects millions of women.
Whether it is period poverty, gender inequality, or access to education, my approach will always be rooted in compassion, action, and sustainable solutions.
Who would be your role model from Miss World pageantry?
Manushi Chhillar was the Miss World who truly inspired me to pursue this journey. Her story and purpose resonated with me, reinforcing my desire to be part of Miss World.
Could you walk as through your prep routine diet, fitness, personality training etc. What will you do if you win the title?
The Miss World Sri Lanka team and I work tirelessly to ensure that I represent myself in the best way possible. Fitness has been a key focus as I prepare for the sports and fitness segment, and while I’m mindful of my diet, I make sure not to restrict my body to the point of discomfort. Balance is important. Additionally, I undergo daily training to refine my personality and overall presentation, ensuring I bring my best self to the competition.
What is beauty according to you and how do you drive purpose in beauty?
To me, beauty is not just about appearance, it is a reflection of one’s character, values, and the impact they create in the world. True beauty lies in kindness, resilience, and the ability to uplift others. I drive purpose in beauty by ensuring that my voice, actions, and platform contribute to meaningful change. As Miss Sri Lanka, I have used my role to advocate for menstrual equity through my Beauty with a Purpose project, addressing period poverty and empowering women with knowledge and resources. Beauty becomes purposeful when it is used as a force for good, when it inspires confidence, creates opportunities, and fosters a sense of belonging.
There are many who debate whether beauty pageants are still relevant or not, what is your stand on this?
Beauty pageants, particularly Miss World, remains highly relevant because they have evolved beyond physical appearance to become platforms for advocacy, empowerment, and social change. When done right, pageants are not just about crowns and titles, they are about purpose, passion, and making a difference. That is why I stand firmly in support of their continued relevance.
Lastly your message for all those aspiring girls who wants to win a beauty pageant?
Don’t approach it as a race, but see it as an opportunity for personal growth and transformation. You don’t need to win a title to make a meaningful impact on society. What truly makes you a queen isn’t the crown you wear, but how you treat others and the positive changes you bring to the world.
By Zanita Careem
Fashion
Mythical Ceylon Collection by CHARINI

By Zanita Careem
CHARINI is a well-known brand renowned for its bold yet elegant statement designs and unique concepts. This season,popular designer CHARINI will be presenting a collection that gives Sri Lankan traditional art a contemporary twist, bringing the mythical creatures of Sri Lankan history to life, beautified with floral elements from ancient paintings.
Each element has been meticulously hand-drawn with intricate details, staying true to the rich heritage of Sri Lankan artistry. These hand-drawn illustrations have then been carefully transformed into artworks, which are printed onto fabric to seamlessly blend tradition with modern design. This fusion of craftsmanship and innovation brings a unique depth to each piece in the collection. This is… the Mythical Ceylon Collection by CHARINI.’’
Fashion
Nescafé Fashion Café

Nescafé Sri Lanka launched their “Nescafé Fashion Café” at Colombo Fashion Week 2025, a first-of-its-kind experience blending coffee with fashion, serving as the official coffee partner for the event. It was designed to be a unique hub for designers, artists, influencers, and fashion enthusiasts to connect As a brand that awakens senses and fuel ambition, the Nescafe Fashion Cafe will be a creative space where the energy of thr runway meets the warmth of a perfectly brewed cafe. This is a celebration of creativity,individuality, that resonate values deeply with Nescafe said Bernie Stefan Managing Director Nestle Lanka
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