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Indian model Poonam Pandey fakes cervical cancer death, triggering a row

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[File pic] Poonam Pandey poses for a photo during the India Resort Wear Fashion Week in Mumbai (Aljazeera)

An Indian model has sparked an online backlash after revealing she had faked her death in an Instagram post as part of a cervical cancer awareness campaign.

Poonam Pandey “bravely fought the disease” and died, according to a statement published on her social media on Friday, but the fake announcement was soon met with online criticism that included accusations it was a “deceptive stunt”.

A flurry of obituaries from media outlets followed the original announcement and her Wikipedia page was also updated to reflect her apparent death, while Bollywood stars posted mournful tributes.

But others had expressed scepticism after noticing that footage of Pandey on board a boat in Goa, apparently in good health, had been posted to her account four days before the announcement.

On Saturday, the 32-year-old conceded to her 1.3 million followers in another video posted on Instagram that her death had been a hoax. “Yes, I faked my demise, extreme I know. But suddenly we all are talking about cervical cancer, aren’t we?” Pandey said. “I am proud of what my death news has been able to achieve.”

However, many lambasted Pandey for what one commenter described as her “attention-seeking behaviour”.  Another wrote: “Engaging in a deceptive stunt, like faking one’s death, under the guise of ‘raising awareness’ … is not only unethical but also manipulative.  “Honestly shame on you for this stunt. Next time no one will take your real death seriously!” they said.

Pandey began her modelling career in 2010 and has garnered a reputation for outlandish stunts and risque behaviour.  She pledged to strip for the Indian cricket team if they won the 2011 Cricket World Cup at home, later posting a video online of her shedding her clothes at Wankhede Stadium where the tournament’s final was held.

Pandey parleyed her fame into several acting credits in Bollywood including the 2013 erotic thriller Nasha, in which she played a teacher who begins a sexual relationship with two high school students.

India accounts for nearly one-quarter of the world’s cervical cancer cases, according to the World Health Organization, with more than 200 women losing their lives every day to the disease.

Health campaigners have urged the government to roll out a national HPV vaccination campaign for young girls, which in other countries has drastically cut the incidence of cervical cancer.

In her Instagram post on Saturday, Pandey shared a brief clip showing a speech by Finance Minister Nirmala Sitharaman on the government’s support for cervical cancer vaccination in the 2024 budget.

(Aljazeera)

 



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Global advocate for humanity

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Charming Anudi Gunasekara (25y) is the reigning Miss World Sri Lanka 2024/25. Hailing from Anuradhapura where she studied at Central College, Anuradhapura, she is a graduate from the University of Kelaniya with a Second Upper BA (Hons) degree in International Studies.

She also holds a Diploma in International Relations from the Bandaranaike Centre for International Studies (BCIS)

An Honorary Member of Rotary International 3220, Anudi is the Founder of Saheli, a non-profit organization to combat period poverty in Sri Lanka.

She represents Sri Lanka at the Miss World grand finale in India in May this year.

Begun in 1951, the Miss World pageant is the world’s oldest beauty pageant. In 1972, Miss World became the first major international pageant to feature a dedicated charity program, “Beauty with a Purpose,” which has since raised millions of dollars for causes such as education, disaster relief, and child healthcare.

Excerpt of interview with this ethereal beauty.

We can see a glow in your face and it looks like you are excited to be part of the Miss World Contest?

Absolutely! Competing in Miss World has always been a dream of mine. Wearing the Sri Lankan sash with pride and representing my country on such a prestigious stage is truly a dream come true. I’m incredibly excited for the main competition!

What made you choose your journey in the world of beauty pageants?

I’ve been modelling since I was 19, and Miss World was always a milestone I aspired to achieve. It wasn’t an overnight decision but rather something I’ve been preparing for over the years. What truly drew me to Miss World is its purpose beyond physical beauty, it made me realize that this is my calling.

Did your parents appreciate your choice of entering into pageantry. If no how did you convinced them?

They have always been incredibly understanding and supportive. As the eldest among my siblings, I grew up as an independent child, and that has built a strong sense of trust. They believe in me and know that I can handle whatever comes my way.

You are not only representing Sri Lanka, but the entire world which also adds responsibilities on your shoulders. One such responsibility will be your association with humanity. Tell us how you will deal?

As Miss Sri Lanka and a participant in Miss World, I recognize that my role extends beyond representing my country, it is also about embracing the responsibility of being a global advocate for humanity.

One of the most effective ways to uphold this responsibility is by using my platform to address pressing social issues, particularly those affecting marginalized women. Through my Beauty with a Purpose project, I have already committed to tackling period poverty in Sri Lanka by raising awareness, improving access to sanitary products, and advocating for policy changes. However, the issue of menstrual equity is not confined to one country; it is a global concern that affects millions of women.

Whether it is period poverty, gender inequality, or access to education, my approach will always be rooted in compassion, action, and sustainable solutions.

Who would be your role model from Miss World pageantry?

Manushi Chhillar was the Miss World who truly inspired me to pursue this journey. Her story and purpose resonated with me, reinforcing my desire to be part of Miss World.

Could you walk as through your prep routine diet, fitness, personality training etc. What will you do if you win the title?

The Miss World Sri Lanka team and I work tirelessly to ensure that I represent myself in the best way possible. Fitness has been a key focus as I prepare for the sports and fitness segment, and while I’m mindful of my diet, I make sure not to restrict my body to the point of discomfort. Balance is important. Additionally, I undergo daily training to refine my personality and overall presentation, ensuring I bring my best self to the competition.

What is beauty according to you and how do you drive purpose in beauty?

To me, beauty is not just about appearance, it is a reflection of one’s character, values, and the impact they create in the world. True beauty lies in kindness, resilience, and the ability to uplift others. I drive purpose in beauty by ensuring that my voice, actions, and platform contribute to meaningful change. As Miss Sri Lanka, I have used my role to advocate for menstrual equity through my Beauty with a Purpose project, addressing period poverty and empowering women with knowledge and resources. Beauty becomes purposeful when it is used as a force for good, when it inspires confidence, creates opportunities, and fosters a sense of belonging.

There are many who debate whether beauty pageants are still relevant or not, what is your stand on this?

Beauty pageants, particularly Miss World, remains highly relevant because they have evolved beyond physical appearance to become platforms for advocacy, empowerment, and social change. When done right, pageants are not just about crowns and titles, they are about purpose, passion, and making a difference. That is why I stand firmly in support of their continued relevance.

Lastly your message for all those aspiring girls who wants to win a beauty pageant?

Don’t approach it as a race, but see it as an opportunity for personal growth and transformation. You don’t need to win a title to make a meaningful impact on society. What truly makes you a queen isn’t the crown you wear, but how you treat others and the positive changes you bring to the world.

By Zanita Careem

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Mythical Ceylon Collection by CHARINI

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By Zanita Careem

CHARINI is a well-known brand renowned for its bold yet elegant statement designs and unique concepts. This season,popular designer CHARINI will be presenting a collection that gives Sri Lankan traditional art a contemporary twist, bringing the mythical creatures of Sri Lankan history to life, beautified with floral elements from ancient paintings.

Each element has been meticulously hand-drawn with intricate details, staying true to the rich heritage of Sri Lankan artistry. These hand-drawn illustrations have then been carefully transformed into artworks, which are printed onto fabric to seamlessly blend tradition with modern design. This fusion of craftsmanship and innovation brings a unique depth to each piece in the collection. This is… the Mythical Ceylon Collection by CHARINI.’’

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Nescafé Fashion Café

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Nescafé Sri Lanka launched their “Nescafé Fashion Café” at Colombo Fashion Week 2025, a first-of-its-kind experience blending coffee with fashion, serving as the official coffee partner for the event. It was designed to be a unique hub for designers, artists, influencers, and fashion enthusiasts to connect As a brand that awakens senses and fuel ambition, the Nescafe Fashion Cafe will be a creative space where the energy of thr runway meets the warmth of a perfectly brewed cafe.  This is a celebration of creativity,individuality, that resonate values deeply with Nescafe said Bernie Stefan Managing Director Nestle Lanka

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