Connect with us

Business

Greater acceptance of digital payments will encourage more tourists to visit Sri Lanka – Sandeep Ghosh – Group Country Manager – India & South Asia – Visa

Published

on

Tourism in Sri Lanka has the potential to grow with greater acceptance of digital payments and cards, says Sandeep Ghosh Group Country Manager for India and South Asia – Visa. This is increasingly relevant in a post-Covid world where travelers increasingly look for various choices of travel such as wellness and sustainability.

Ghosh noted that the modern travelers look for experiential travel, not just tourist hotspots, seeking genuine connections with local communities – data shows that 71% of consumers are seeking to connect with real people in everything they do in 2022 as opposed to pre-Covid figures of 66% in 2019.

The Sustainable Travel Report of 2022 shows that 66% of people surveyed wanted ‘authentic’ experiences that give insight into local culture and customs, away from exaggerated tourist attractions. 51% of travelers were found to consider low or zero carbon emissions as a key facet of sustainable travel while also expecting accessibility to seamless payment wherever they travel.

Spiritual and wellness travel and prioritizing mental health has also become popular for travelers as an option.

” The figures from local media shows that during the last three months, tourists visiting Sri Lanka have crossed the 100, 000 mark. There is potential for Sri Lanka to increase the volume to that of pre-covid and grow the numbers. In the post pandemic world, there are many more nuances to choose from than previously ; there was luxury and budget tourism. Now there is eco-tourist/sustainable, there is health and wellness tourism, we have a lot of data on how people travel as tourists – where do they spend? what do they spend? What are changes in consumer spending patterns, behaviors and preferences when it comes to their tourism options. Sharing these insights with the relevant stakeholders will help Sri Lanka market itself in a more structured way to the world. “, Ghosh points out.

“One of the specific benefits of digital payments and cards as a form of internet banking is bringing more into the formal ecosystem. Increase in transparency and trust while eliminating leakages is vital as societies migrate from cash based to digital.” Ghosh adds,” Going digital also adds points to the GDP of the country and brings more and more into formal economy than informal. “

“Visa would like to play a critical and proactive role in helping the transition from cash to digital happen in Sri Lanka – we believe in supporting that by encouraging greater acceptance of digital payments through working with our banking partners as well as partners and alliances and to increase the penetration of cards into the market. “

“Visa works with banks to increase the acceptance of cards in the market – data shows that a large number of students from the developed world visit – they are used to paying with cards than cash because it’s a lot safer, transparent and card payments can be monitored for those who use cards in other parts of the world. We believe that working with banks to increase acceptance of cards across all tourist related segments would encourage more tourists to visit Sri Lanka.”

” Being able to pay by card even for services provided by small and medium scale tourism service providers or for transport within the country, would be critical for growth of tourism in the country. Establishing the right infrastructure and protocols that are required for seamless card payments and transit systems has to be looked at – today, the preferred mode of payment is contactless payment – tourists like this a lot and it establishes a high level of trust.”

Ghosh adds that these travel insights and adapting global practices around changing patterns, can enable targeting the right kind of tourists with the right kind of value propositions. It also can capture good feedback on user experiences.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Sri Lanka’s midnight fuel price hike sparks frustrations amidst claims of broken assurances

Published

on

The government’s decision to raise fuel prices at midnight on March 9 has drawn criticism from observers who say the move contradicts earlier assurances that prices would remain stable for at least a month due to sufficient reserves already imported.

The surprise revision in fuel prices has triggered public concern and renewed debate over the government’s fuel pricing policy, with critics accusing authorities of misleading the public about the stability of supply and prices.

Officials had earlier sought to calm fears of potential shortages or sudden price increases, insisting that the country had adequate fuel stocks secured through prior imports. However, the latest price hike has raised questions about the reliability of those assurances.

Economic analysts say the development reflects the continuing vulnerability of Sri Lanka’s fuel market to global price volatility and geopolitical tensions affecting energy supply chains.

Aminda Methsila Perera, an economics professor at Wayamba University of Sri Lanka, said the latest move raises broader questions about the transparency of the government’s pricing strategy.

“The question arises whether the government is following a grey-market policy in this regard,” Prof. Perera said, suggesting that the manner in which prices are adjusted may not fully reflect a transparent or predictable formula.

Meanwhile, directors of the state-run Ceylon Petroleum Corporation (CPC) defended the decision, saying the increase was a pre-emptive measure aimed at cushioning the country from steeper price shocks in the near future.

A CPC director argued yesterday that implementing a moderate price revision now would allow authorities to manage potential increases more effectively should the international situation deteriorate further.

Meanwhile, an analyst said that the move was intended to preserve the financial stability of the CPC and its bottom line although President AKD had said in parliament that the Treasury had enough funds to mitigate global shocks.

However, they say the abrupt nature of the midnight announcement risks undermining public confidence, particularly after repeated assurances that prices would remain unchanged in the short term.

With global energy markets remaining volatile, analysts warn that further price adjustments cannot be ruled out if international crude prices continue to climb or if regional supply disruptions intensify.

Meanwhile, an economist said that with the unfolding scenario, many Sri Lankans already grappling with the rising cost of living, have been tossed to the fire from the frying pan.

By Sanath Nanayakkare

Continue Reading

Business

Women-only screening of “Gahanu Lamai” for International Women’s Day 2026

Published

on

In celebration of International Women’s Day 2026, Havelock City Mall (HCM) hosted what is believed to be one of Sri Lanka’s first women-only cinema screenings, presenting a culturally significant and deeply meaningful tribute to womanhood.

Held at Scope Cinemas, Havelock City Mall, the exclusive event featured a complimentary screening of the iconic Sri Lankan film Gahanu Lamai, and welcomed an audience comprising corporate invitees, celebrities, female staff of Havelock City Mall, and winners of a special social media contest.

The occasion was further distinguished by the presence of Dr. Ranee Jayamaha, Chairperson of Overseas Realty (Ceylon) PLC, who graced the event and added significance to this special celebration.

Guests arrived dressed in purple, the internationally recognised symbol of dignity, solidarity, and justice, reinforcing the spirit and symbolism of the occasion. Through the screening of Gahanu Lamai—the acclaimed work of the late Dr. Sumitra Peiris, Sri Lanka’s first female film director—Havelock City Mall created a platform for reflection on the enduring cultural and contemporary relevance of women’s stories.

Commenting on the initiative, Mrs. Avanthie De Zoysa, Assistant General Manager of Havelock City Mall, stated:

“As a female manager of this organization, I am incredibly proud of this initiative. It is a heartfelt gesture of appreciation for the women who contribute so tirelessly to their families, to our society, and to the country at large. We wanted to provide a space that wasn’t just about celebration, but about acknowledging the profound impact women have in every sphere of life.”

Continue Reading

Business

Novus Technologies joins LankaPay Technovation Awards 2026 as Platinum Sponsor

Published

on

Novus Technologies has announced its partnership as the Platinum Sponsor for the LankaPay Technovation Awards 2026, reaffirming its commitment to driving innovation, financial inclusion, and the future of fintech in Sri Lanka.

Organised by LankaPay (Private) Limited, the LankaPay Technovation Awards has emerged as a premier industry platform recognising institutions that are spearheading digital transformation across the country.

The initiative celebrates banks, financial institutions, and technology providers that are enhancing customer experience through secure, efficient, and inclusive digital payment solutions.

Industry analysts note that the awards have played a pivotal role in strengthening Sri Lanka’s fintech ecosystem by encouraging competition, innovation, and collaboration among stakeholders.

Over the years, the platform has highlighted advancements in real-time payments, mobile banking, and integrated digital financial services, supporting the broader national agenda of building a digitally empowered economy.

Novus Technologies, a leading technology solutions provider to the banking and financial services sector, said its sponsorship reflects its long-standing dedication to accelerating the adoption of digital financial services and enhancing technological capabilities across the industry.

“As Sri Lanka continues its digital transformation journey, it is vital that we collectively foster innovation while ensuring security and inclusivity within the financial ecosystem,” a spokesperson for Novus Technologies said.

“Supporting initiatives such as the LankaPay Technovation Awards aligns with our mission to enable next-generation fintech solutions that empower institutions and customers alike.”

The awards ceremony is expected to bring together senior banking executives, fintech leaders, policymakers, and technology innovators, offering a platform to recognise excellence and share insights on emerging trends shaping the future of digital finance in Sri Lanka.

Novus Technologies is a forward-thinking technology solutions provider specialising in delivering innovative, secure, and scalable solutions to the banking and financial services industry.

With a strong focus on digital transformation, system integration, and next-generation fintech solutions, the company continues to play a key role in shaping Sri Lanka’s rapidly evolving digital landscape.

By Ifham Nizam

Continue Reading

Trending