For modern day power woman

The traditional soft and sensual label Anaya aesthetic was transformed into a sophisticated, strong, bold and powerful fashion reflecting the modern day power women.

Paying homage to the postwar era of the 1950’s glamour and drawing inspiration from the fashion muses by the likes of Dovima, Audrey Hepburn and the works of Richard Avedon with his strong black and white contrast of austere sophistication. Our mood is not only visual yet musical with retro music inspired by Frankie Valli and the flamingos taking us all back to romanticism and pure pleasure of the times when everything was slow and dreamy.

The brand broke boundaries of its traditional soft pastel aesthetic to a monochromatic palette with all blacks, shades of off-white ,nudes, botanical greens, and clashing reds. The Fall wardrobe was revitalised with uniquely constructed silhouettes, handmade three-dimensional botanical motifs, beading, figure hugging corsets and delicate embroidered laces and sparkling sequins. The collection with its uniquely deconstructed fabric manipulations with micro velvet, shiny satin, silk taffeta, mecado, and laces with a modern twist of liquid organza, sequins and double-sided silk satins made a fashion statement.

Chathuri, the creative director’s vision for this collection was the transformation of the modern-day women to a powerhouse of strength and independence, fusing the signature Anaya silhouettes with strong elements of high pressure corsets, over exaggerated sleeves and elongated capes and 3D draping.

“This collection was was inspired by the 1950s, the time when the darkest nights were passed with a touch of hope for a beautiful future of women transitioning from a more submissive role to powerful role being able to express themselves through Fashion”.