Fairfirst shines as the Only General Insurer winning ‘Innovative Brand of the Year’ at SLIM Brand Excellence 2021

Fairfirst was the only general insurer recognised and awarded as the ‘Innovative Brand of the Year – 2021’ at the recently held 20th edition of SLIM Brand Excellence Awards.

Celebrating an innovation-led agenda is testament to Fairfirst’s progressive adaption in the new normal. Offering a refreshed experience of their products and services by providing value, fostering meaningful innovation, and creating genuine engagement with businesses, individuals, and the community is how they have successfully navigated a climate that will continue to encourage innovation.

Commenting on the company’s success, Sasith Bambaradeniya, Chief Marketing Officer of Fairfirst, said, “We are extremely grateful for this recognition from SLIM for being ‘innovative’. As we are an insurer seeking to meaningfully innovate with a fresh and fair experience, our drive to lead with an innovative agenda and tech-driven business model helps us generate unique and empathetic insurance solutions and products across the market. This recognition to us also means being progressive – being aligned to customers’ evolving needs and always giving it a try to make a sensible difference.”

SLIM Brand Excellence is a celebration of brand excellence at a national level and rewards the outstanding efforts of extraordinary brands. Through this event, the Sri Lanka Institute of Marketing (SLIM) endeavours to not only encourage best practices in branding, but also to raise local brands to global standards.

With a passion for making complex insurance solutions simple and accessible, Fairfirst is a leading insurance company that is part of the Canadian-based Fairfax Group. Serving individuals, businesses, and institutions, the company offers its out-of-the-box solutions via its team of 1,400 professionals who work across a service centre network comprising 56 branches. Putting innovation, fun, and excitement back into the insurance industry, Fairfirst is fast becoming an industry leader that people turn to and trust.