Exide wins SLIM DIGI 2.2 Award

As the key leader in the automotive battery industry in Sri Lanka, Exide by Browns has reached yet another milestone in its journey by being awarded a highly-acclaimed SLIM Digi Award under the ‘Best Use of Branded Content’ category. The accolade was given in recognition of Exide’s popular MasterClass Campaign that was promoted via the brand’s Facebook and YouTube platforms. The distinctive initiative was curated with the aim of improving the credentials and creating awareness on Exide’s superior technology.

Exide MasterClass’ uniqueness lies in its in-depth examination of local car culture, exclusive features and awareness creation on lesser-known automobile facts. In addition, the Campaign’s content is designed specifically to engage all types of motor enthusiasts, from start-out beginners to old-school veterans, demonstrating its ability to capture a wide audience. Broken down into three fascinating segments; Car Speak, Shakedown and Garage Talk, Exide MasterClass is undoubtedly one of the most renowned home-grown car shows. ‘Car Speak’ specializes in simplifying automotive technicalities which make the subject not only interesting but also educational for any viewer. ‘Shakedown’ explores contemporary automobile technology from cars to SUVs, while focusing on specific topics and capturing the features in action by way of interactive on-road/off-road demonstrations. ‘Garage Talk’, uniquely positioned to expound on how car automation developed for the race circuit is integrated into the daily road car.