Business
Enfection, the first-ever Sri Lankan marketing transformation company to be nominated at the global Drum Awards
Enfection is a global, award winning marketing transformation company with a special focus on end-to-end performance. It is effectively the ‘Home of Performance Marketing in Asia’. As a result of their unique approach Enfection was shortlisted not once but twice to become the first-ever Sri Lankan company to be nominated for the global Drum Awards, which was concluded recently.
The Drum Awards is a globally recognised award programme which recognizes the best practices and campaigns, the best companies and the best people from across the marketing and communications industry in the world. Therefore, it was a great honour for Enfection to be recognised as an equal amongst global giants of the industry.
Enfection was shortlisted as a finalist at the global Drum Awards for Digital Industries 2021 under the Best Use of Pinterest category for their successful campaign that used an innovative approach which focused on the customers’ need for design inspiration and identifying the micro moments of the buyer’s journey to monetise Pinterest for their client Rocell. Furthermore, Enfection’s parent company Momentro together with McCann Worldgroup Malaysia were shortlisted as finalists and Highly Commended at the Drum Awards for Digital Advertising APAC in 2021 under the B2B category for the novel campaign that utilised a micro moment focused account-based marketing approach that revolutionised the Malaysian Oil and Gas Industry.
Saliya Withana, Founder/CEO, Enfection speaking on this achievement said, “Our broader audacious vision is to position Sri Lanka as a KPO destination for marketers. Being recognised globally at the Drum Awards is a reaffirmation of that vision and is a testament to the great talent we have in Sri Lanka.”
Enfection brings science to the field of marketing through their proprietary lean testing methodologies, behavioural economics-based understanding of personas for creative transformation and conversion focused approach as well as the use of MarTech. As specialists in the industry, they are experts in certain niche B2B marketing, investor targeting, pharma and tech marketing not only in Sri Lanka but regionally as well.
“We are a marketing transformation company; therefore, we are very different from typical ad agencies. We focus on solving market problems that are faced by our clients, while building an ethical and learning organisation. As such this recognition reaffirms our position in the global industry,” said Lahiru Halkewela, Head of Operations, Enfection.
Working with Sri Lankan conglomerates such as MAS, JKH, Keells, Rocell, HNB and CDB to global companies including Honeywell, Petronas, MSD, Novartis, Zuellig Pharma and Booking.com, which form their belief network, Enfection is the digital marketing prowess behind some of the Fortune 500 companies in the region.
“Our nominations at the Drum Awards reflect our ability to sync with our clients’ business objectives and marketing strategies. Our clients trust us to push the boundaries of creativity and innovation due to the partnership and understanding that we have fostered in order to drive performance,” explained Shezri Junaid, Head of Group Account Management, Enfection.
Enfection is the marketing services arm of Momentro, which also includes Enfluence, for reputation management and MarTech services. As part of a growing global family, Enfection’s outlook is international while focusing on localised solutions. With a presence in the APAC region, the Company is on a growth trajectory with an expansion drive into the EU, UK and ANZ. Enfection provides innovative and creative strategies that strengthen businesses and brands across the spectrum of industries.
Company stresses ambition to surpass this milestone
Eyes markets across Africa and beyond
In a groundbreaking achievement for Sri Lanka’s IT and electronics manufacturing industry, EWIS Colombo Ltd, the country’s first and only local computer manufacturer, has successfully exported its first consignment of locally built laptops to Zimbabwe.
This landmark event not only positions Sri Lanka as an emerging force in global IT hardware manufacturing but also highlights EWIS’s commitment to innovation, quality, and excellence on the international stage.
This historic shipment, dispatched from EWIS’s state-of-the-art manufacturing facility in Samajasewapura, Sooriyawewa, underscores the company’s dedication to delivering world-class technology solutions. With over 11 years of expertise in manufacturing and assembly, EWIS Colombo Ltd has played a pivotal role in driving Sri Lanka’s ICT sector forward. As a Board of Investment (BOI) Section 17-approved company, EWIS has established the country’s first and only local computer manufacturing plant, paving the way for the nation’s growth in high-tech exports.
Speaking on this momentous achievement, Sanjeewa Wickramanayake, Chairman of EWIS Colombo Ltd, said: “This milestone is not just for EWIS but for Sri Lanka as a whole. It proves that our country has the talent, capability, and ambition to manufacture and export high-quality IT products, competing confidently on the global stage. As we continue expanding beyond local markets, we take immense pride in showcasing Sri Lanka’s excellence in technology and innovation to the world. EWIS’s commitment to world-class quality is reinforced by its ISO 9001:2015, ISO 14001:2015, CE, FCC, and RoHS certifications, ensuring compliance with international quality, safety, and environmental standards.”
Speaking further he said:
“For nearly four decades, EWIS has been a trailblazer in Sri Lanka’s ICT sector, delivering cutting-edge solutions for education, businesses, and government enterprises.
With over 11 years of local manufacturing and assembly expertise, EWIS has continuously refined its capabilities to produce high-quality, internationally competitive IT hardware. The successful export to Zimbabwe represents a bold step toward expanding EWIS’s global footprint, reinforcing Sri Lanka’s potential as a world-class technology and manufacturing hub.”
The International Institute of Health Sciences (IIHS), a pioneer in healthcare training for over 23 years, has partnered with the University of Surrey, UK, to revolutionise healthcare education in Sri Lanka and the broader South Asian region. This will create a world-class academic pathway for aspiring nursing and healthcare professionals, as well as young individuals seeking careers in the field. Under this agreement, IIHS and the University of Surrey will introduce a series of academic initiatives to enhance healthcare training and accessibility.
These include delivering internationally recognised nursing programmes that allow Sri Lankan and regional students to earn globally competitive qualifications in Sri Lanka.
Commenting on the move, Dr. Kithsiri Edirisinghe, CEO & Dean of Undergraduate Studies at IIHS, said: “This MOU marks a significant step in our mission to deliver world-class healthcare education to Sri Lanka and the region. IIHS remains dedicated to shaping the future of healthcare professionals and fostering global healthcare leadership.” Dr. Shelini Surendran, Associate Dean (International) at the University of Surrey, emphasised: “Sri Lanka is establishing itself as a regional education hub, and this partnership ensures students across Asia can access top-tier UK healthcare education at IIHS. By bridging academic excellence with accessibility, we provide students with a clear pathway to their professional goals.”
Dialog Television, Sri Lanka’s #1 Pay-TV service provider, has partnered with Emerging Media to enhance the convenience and effectiveness of advertising. This collaboration brings together Dialog Television’s world-class entertainment, featuring 18 advertisable channels across genres such as movies, edutainment, kids, music, sports, and local content, with Emerging Media’s expertise in digital advertising and targeted marketing. This synergy creates a seamless platform for businesses to maximize brand exposure across multiple channels.
With a reach of over 1.7 million households, Dialog Television provides advertisers with a powerful avenue to engage diverse audiences. Brands can place advertisements on leading international and local channels such as &flix, Star Movies, TLC, Animal Planet, AXN, Zee Café, Comedy Central, Star Plus, A+, Nickelodeon, Star Vijay, Zee Tamil, Star Sports, Ten Cricket, Sony SIX, ThePapare TV, Channel One, Citi Hitz and Channel C. Through this partnership, Emerging Media will facilitate advertising sales, allowing businesses to target specific viewer segments while simplifying the media buying process with a single point of contact.
Commenting on the partnership, Lim Li San, Group Chief Operating Officer at Dialog Axiata PLC, stated, “As Sri Lanka’s premier Pay-TV service provider, we serve more than 1.7 million households with over 6 million pairs of captive eyeballs across Sri Lanka. Today, we are excited to embark on this partnership with Emerging Media to avail our Dialog Television platform and brand strength to provide quality advertisement exposure and customer engagement to local businesses across Sri Lanka.”
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