Business
Enfection pioneers hybrid AI ads for vivid storytelling
The world of commercials is rapidly evolving as artificial intelligence reshapes how brands connect with audiences. Yet, amidst the surge of fully AI-generated videos, a new model is emerging; one that blends authentic storytelling with AI innovation. This hybrid approach has taken centre stage through Keells supermarkets’ latest campaign; the World Flavourites, produced by MarTech company Enfection.
The project marked one of the first in Sri Lanka and in the region of South Asia as well; using cinematic production that anchored emotional resonance with real actors, while using AI to enhance scenes in ways traditional production could not. The result is a balance between cost efficiency and high-quality production, by reducing the need for heavy resources and complex VFX, while still preserving a strong human connection.
“This isn’t about choosing between AI and traditional filmmaking, it’s about blending them to create the next generation of storytelling,” said Irshad Packeer, Head of Creative Technology at Enfection. “The hybrid path is the smart way forward, it delivers innovation while keeping the human connection that audiences trust.”
For Keells, the approach proved to be both cost-efficient and scalable, allowing greater investment in creativity rather than heavy post-production. “This campaign showed us that the future of production isn’t AI or human creativity, it’s the right blend of both,” said Saad Jeffry Ahamed, Junior Lead of the Client Success Team at Enfection. “None of this would have been possible without Keells giving us the opportunity and trust to try a Hybrid AI commercial for the very first time. Together, we’ve set a new benchmark for authentic, agile storytelling.”
Globally, the shift towards AI in video is accelerating. According to eMarketer, nearly 40% of video ads will be built or enhanced with generative AI by 2026, up from 22% in 2024. Meanwhile, Precedence Research projects the AI video market to grow from USD 7.6 billion in 2024 to over USD 150 billion by 2034. Against this backdrop, trailblazers like Enfection are showing how hybrid models can offer brands a safer, more effective path into AI adoption.
The Keells World Flavourites campaign demonstrates how creativity and technology can converge to deliver storytelling that is both spectacular and believable. This signals a new benchmark in how AI can be harnessed responsibly to shape the future of brand communication.
Business
APHNH aims to make Sri Lanka more competitive for healthcare investment
Sri Lanka private healthcare leaders recently pledged an action plan with timelines to address the practical priorities of Sri Lanka’s healthcare sector while making it more viable for local and foreign investments.
The Association of Private Hospitals and Nursing Homes (APHNH) has committed to converting recommendations from its first Healthcare Leadership Summit into a trackable outcome document with defined actions, responsibilities, and timelines, marking a shift from discussion to implementation in sector reform efforts.
The summit held on March 9 at Waters Edge, Colombo, brought together hospital leaders, policymakers, regulators, insurers, and international experts to address practical priorities for Sri Lanka’s healthcare sector.
A key outcome of the summit was APHNH’s plan to consolidate recommendations into a single, trackable charter that will outline specific actions, assign responsibilities, establish timelines, and provide periodic progress updates.
“Our objective is to bring the right decision-makers into one room and focus on what can be implemented, not only what can be discussed, ” said Raveen Wickremesinghe, President of APHNH. “We are committed to taking the inputs from today and converting them into a clear, trackable set of actions that strengthens quality, transparency and public confidence, while supporting national health priorities. “
The summit featured insights from Dr. Hafeez Rahman Padiyath, Dr. Hamdani Anver, and Chandana L. Aluthgama on scaling quality and operational discipline. A keynote and fireside discussion with Dr. Paiboon Eksangsri, President of the Private Hospital Association of Thailand, explored lessons from Thailand’s private healthcare development and conditions for making Sri Lanka more competitive for healthcare investment.
By Sanath Nanayakkare
Business
Atlas SipSavi Naththal Poronduwa records positive public participation, benefiting 10,000 students
Atlas, Sri Lanka’s No. 1 learning brand, successfully concluded Atlas SipSavi Naththal Poronduwa, a national initiative that saw strong public participation in supporting children at risk of dropping out of school due to financial hardship. At a time when more than 22,000 Sri Lankan children leave school each year due to rising economic challenges, the initiative reinforced Atlas Sipsavi’s long-standing ‘No Child Left Behind’ promise by turning seasonal generosity into meaningful educational support.
The initiative reached 10,000 students, with beneficiary schools carefully selected to ensure support reached those most in need. The collected books were distributed to children at risk of dropping out, including those whose education had been disrupted by recent adverse weather, ensuring students had essential learning resources at the start of the new school term. Through its flagship Atlas SipSavi programme, the brand focused on improving access to education by providing essential learning tools, scholarships, and infrastructure to create better learning environments, bringing its purpose of ‘making learning fun’ to life in a meaningful way. As part of the initiative, the public was invited to donate schoolbooks, with each contribution matched one-for-one by Atlas. Donation boxes were placed at all Keells outlets island-wide and at Sarvodaya District Offices, making it easy for communities to take part.
Business
John Keells Logistics expands strategic engagement with CWIT through inter-terminal transport operations
John Keells Logistics (Pvt) Ltd (JKLL), one of Sri Lanka’s leading third-party logistics solutions providers, has successfully expanded its operational engagement with Colombo West International Terminal (Private) Limited (CWIT), through inter-terminal transport services within the Port of Colombo. This enhanced engagement further strengthens CWIT’s efforts to improve operational efficiency, reliability, and scalability across terminal activities.
Inter-terminal transport plays a critical role in modern port operations, requiring high levels of coordination, precision, and operational discipline. JKLL’s appointment for ITT operations reflects CWIT’s confidence in the company’s demonstrated capabilities in managing complex transport operations within a high-throughput port environment.
The ITT operations are underpinned by JKLL’s technology-enabled logistics framework, incorporating real-time fleet tracking, performance monitoring systems, and data-driven operational planning. These capabilities provide enhanced visibility and control over transport movements, while ensuring compliance with established safety, productivity, and service quality standards.
The awarding of this engagement to JKLL is a testament to the successful implementation of the Inter-Terminal Vehicle (ITV) operations undertaken by John Keells Logistics at CWIT during the previous year. The ITV assignment was executed through structured operating procedures and disciplined service delivery, contributing to improved cargo movement, operational coordination, and service continuity within the terminal. The performance outcomes of the ITV operations provided the basis for the subsequent expansion of the partnership into ITT services.
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