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EMA calls for enforcement of COVID-19 safety amidst re-start of events

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Following the easing of Covid-19 restrictions in Colombo, the Event Management Association (EMA) issued comprehensive guidelines for hosting COVID-safe events and called for strictest possible adherence from stakeholders.

The EMA’s Handbook, lists out detailed safety and hygiene standards and protocols to ensure that all future events will be hosted in a responsible manner – minimizing the risk of COVID-19 transmission at events in order to avoid further shutdowns of an industry that is already on the verge of collapse after 14 months of closure.

The EMA represents the interests of an array of business segments, from event management companies, wedding planners, equipment rental companies (sound systems, lighting, LED, etc.) stage & set fabricators, furniture & infrastructure rental companies, and digital creatives companies to venues, florists, musicians, event support services, entertainers, dance troupes, artists, designers, technicians and many more. In total, the entire sector is estimated to contribute as much as Rs. 30 billion towards the national economy.

“We express our collective gratitude to the Government for taking a positive decision that will allow our members to earn a living after several painful months. While we welcome the opportunity for events to be hosted once more, extremely strict enforcement of comprehensive safety protocols is essential to avoid transmission of COVID-19 at events.

“When events were previously allowed, we have been disappointed to see many instances when these measures were totally disregarded. If such carelessness recurs and further COVID-19 cases arise, another shutdown will risk permanently destroying what is left of our industry. For the sake of all those employed and the families who depend on our industry, this cannot be allowed to happen. We therefore call on all stakeholders to implement and enforce our recommendations immediately and without compromises,” Roshan Wijeyaratne, President, EMA stated.

“Many event companies have made massive investments into infrastructure, equipment, and development of skills with investments ranging from Rs. 10 Mn to Rs. 800 Mn per business. They are now on the brink of collapse and are struggling to pay wages and meet financial commitments. Without assistance, they face impending bankruptcy. This will affect 130,000 direct and 600,000 indirect jobs and the people and families who depend on our industry for their livelihood,” Sajith Kodikara, Vice President, EMA.

Events are considered essential to businesses as a vital tool of ‘live communication’ which enables a cross-section of industries to present new products to the market and generate sales. In that regard, a high frequency of corporate events is often correlated with a healthy economy.

For countries that are beginning to emerge from COVID-19, face-to-face meetings and events are a priority feature of work they are looking to restart. A study of 125 New Zealand-based organisations found that 97% are planning to hold a business event in 2021 – up from 94% of respondents to a survey conducted in May 2020#. Another recent study found that business travel has increased by 55% since restrictions eased while 37% of respondents expect to resume travel in 2021.

“Another crucial factor to consider is the potential for Sri Lanka to be positioned as a ‘safe event hub’ for MICE and destination event tourism which will accelerate Sri Lanka’s economic revival. That is provided we are able to get the health crisis under control with a scientific approach and a sustainable way forward for the industry. If we delay, we will most certainly lose out on business to other countries in the region,” Nishan Wasalathanthri, Treasurer Member, EMA.

In emulation of global best-practices adopted as a solution to ensure compliance of guidelines, the EMA Handbook proposes the appointment of ‘safe-event ambassadors’ tasked with reporting on non-compliance of guidelines.

“The handbook is created to simplify the organisers’ tasks of planning and hosting events and to mitigate the risk of weaker standards being applied. While the guidelines are already comprehensive, we expect to update it with additional information shortly,” Minha Akram, Committee Member, EMA added.

The Association also expressed its support for the Government’s efforts to control the pandemic and re-start the Sri Lankan economy.

“As with many sectors of the economy today, our industry is in dire peril. There is however a light at the end of the tunnel, in the form of mass vaccination. We take great encouragement from the Government’s emphasis and continuing rollout of vaccines to the public and request the prioritization of vaccines for industry members.

“In order for all sectors of the economy to scale up activity, and have a meaningful chance at recovery, we need to achieve 60% vaccination as soon as possible. Only then will we be able to see larger scale events take place. We also take this opportunity to urge the public to continue cooperating with public health measures to speed our progress to recovery,” Gerry Jayasinghe, Advisory Counsel, EMA said.

The EMA handbook will be available online on www.emalk.org from July 19, 2021.

 

 



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Business

Mini-hydro power emerging a more sustainable option than thermal power

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Public Utilities Commission of Sri Lanka (PUCSL) analysis shows that the running cost for mini- hydro projects is some Rs 25 million per year, making them a financially sustainable solution for energy generation, in comparison to the extremely high running costs borne by thermal power plants operated by the Ceylon Electricity Board.

A senior official told The Island Financial Review that in the pursuit of sustainable and cost-efficient energy solutions, mini- hydro projects have emerged as a viable alternative, particularly for the private sector. “Small-scale hydroelectric power can be managed effectively with minimal operational costs, he added.

The official noted that mini hydro projects are typically small-scale hydroelectric power stations that generate electricity by utilizing natural water flow without the need for large dams or reservoirs. They offer a reliable source of renewable energy with lower environmental impact compared to larger hydro projects.

The private sector has been actively involved in managing mini- hydro projects, recognizing their potential to provide a stable revenue stream while contributing to clean energy production. “The scale of these projects aligns well with private sector capabilities, as they require relatively lower capital investment and can be efficiently managed by smaller teams, he added.

Moreover, the official said, with advancements in technology and increasing emphasis on renewable energy, mini- hydro projects offer opportunities for public-private partnerships. Incentives such as tax benefits, favorable tariffs, and government support for renewable energy further enhance the attractiveness of these investments.

“Beyond financial feasibility, mini- hydro projects bring several long-term benefits. They contribute to energy security by reducing dependence on fossil fuels and mitigating the impact of power shortages. Additionally, they have minimal environmental disruption compared to large-scale hydroelectric plants, preserving local ecosystems and water resources, he added.

By Ifham Nizam

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HNB hosts Women’s Day program empowering 300+ microfinance entrepreneurs

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Hatton National Bank PLC (HNB) reaffirmed its commitment to fostering financial inclusion and empowering women entrepreneurs by hosting a corporate event in celebration of International Women’s Day 2025. The program brought together over 300 microfinance entrepreneurs, alongside business leaders, financial experts, and HNB representatives, creating a platform for knowledge sharing and empowerment. The initiative aimed to equip women with the insights and resources needed to drive sustainable business growth and strengthen their entrepreneurial journeys.

Held under the theme of Empowerment and Financial Literacy, the event featured insightful discussions, educational sessions, and an engaging panel on financial management and entrepreneurship. Women entrepreneurs from across the country participated in the event, sharing their experiences and learning from industry experts on how to navigate challenges and expand their businesses.

HNB’s Managing Director/CEO, Damith Pallewatte, addressed the gathering, reiterating the bank’s role in fostering inclusive economic growth and empowering women-led enterprises.

“Today, there is a growing trend of grassroots-level women engaging in entrepreneurship, which is a crucial factor for the country’s progress. Recognizing the importance of empowering women, HNB has taken steps to create vast opportunities for them. Through initiatives focused on financial literacy, empowerment, introducing role models, and strengthening networks, we aim to contribute to the advancement of women and support their journey toward success.”

The event featured a series of expert-led sessions designed to equip women entrepreneurs with the knowledge and tools to make informed financial decisions. A financial literacy program conducted by Keerthi Dunuthilaka, Deputy Director of the Central Bank of Sri Lanka (CBSL), provided key insights on managing and growing businesses. Viranga Gamage, HNB’s Head of Deposits, presented investment options tailored for women entrepreneurs, while Raman Jeikumaar, Senior Manager – Tax & Group Accounting, simplified tax management for SMEs. Dr. Hashi Peiris from the University of Kelaniya delivered an inspiring session on holistic empowerment, and entrepreneur Shamali Wickremasinghe shared her journey to success. Additionally, Sanesh Fernando, Chief Business Officer of HNB Assurance PLC, highlighted the importance of life insurance in securing financial stability for business owners.

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‘Sri Lanka’s digital industry: Resilient, adaptive, and poised for growth amid policy shifts’

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The digital services sector in Sri Lanka has witnessed new tax measures introduced in the latest national budget, which mark a significant shift in the industry’s financial landscape. While these measures present challenges, the industry remains steadfast in its commitment to growth, innovation, and resilience. The Ministry of Digital Economy, in collaboration with key industry stakeholders, is actively engaging to ensure that Sri Lanka remains a competitive and attractive hub for digital services, both regionally and globally.

The digital sector has long been one of the most dynamic and future-ready industries in Sri Lanka, withstanding economic crises, global downturns, and disruptive technological shifts. Even during the most difficult periods, such as the COVID-19 pandemic and the economic crisis that followed, the industry remained robust, leveraging innovation and adaptability to sustain growth. The introduction of new tax policies, while impacting stakeholders, is being met with a proactive approach by both the Government and industry leaders to mitigate negative consequences and capitalize on long-term opportunities.

A key aspect of the Government’s fiscal strategy has been to ensure a level playing field by requiring all companies—both local and international—to contribute to the nation’s economy through taxation. Historically, non-domiciled digital service providers had an advantage over local companies, as they were not required to pay taxes for services offered within Sri Lanka. This policy shift is expected to generate additional revenue for the Government while ensuring fairness in the market. However, concerns have been raised regarding the potential implications of increased taxation on digital exports and freelancers, as this may encourage relocation of businesses and banking operations to more tax-friendly jurisdictions. Despite these challenges, the Ministry of Digital Economy, in collaboration with key industry organizations, is focused on implementing measures to sustain and enhance the growth of Sri Lanka’s digital economy. Several strategies are being explored to provide relief and long-term benefits to industry players. These include concessionary loan schemes, investment in skill development, improved digital infrastructure, and the creation of IT parks and co-working spaces to foster innovation and entrepreneurship.

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