Eastern region poised for tourism boom, says expert Pasan Wijewardana

The Eastern region of Sri Lanka is ripe for a tourism renaissance, according to Pasan Wijewardana, Cluster Director of Sales and Marketing for Sun Siyam Pasikudah and Sun Siyam Iru Fushi. In a brief interview with the Sunday Island, Wijewardana emphasized the vast untapped potential of the East, highlighting its stunning beaches, rich cultural heritage, and diverse biodiversity.

While areas like the South and Hill Country have long dominated the tourism spotlight, Wijewardana believes that with increased investment and awareness, the East can emerge as a premier destination for both local and international travellers. “The East is not just a seasonal getaway; it offers year-round attractions that are often overlooked,” he explained.

The region’s pristine beaches, coupled with its historical sites and cultural experiences, provide a compelling case for extended travel options. Wijewardana noted that the East can be seamlessly integrated into Sri Lanka’s broader tourism strategy, particularly as a complement to the Cultural Triangle. “By promoting round trips that include cultural experiences alongside beach relaxation, we can diversify the overall tourism offering,” he stated.

The global tourism landscape is shifting towards more personalized, experiential, and sustainable travel options, especially in a post-pandemic world. Travellers are increasingly seeking unique experiences that connect them with nature and local culture. In this evolving context, Wijewardana sees Sri Lanka’s diversity—from heritage sites to nature reserves—as a key strength that can be leveraged to attract a wider audience.

“Destinations that can offer safety, flexibility, and authenticity will stand out,” he emphasized, pointing to the resilience of Sri Lanka’s tourism industry amid recent challenges. The country is gradually recovering and making strides to attract a variety of travellers, including eco-tourists, wellness seekers, and experiential travelers.

Wijewardana also highlighted the importance of positioning Sri Lanka as a safe and unique destination. “We can learn from our neighbors, like the Maldives, which has successfully carved out a niche in luxury tourism by offering exclusive, personalized experiences,” he remarked. “Sri Lanka has its own rich offerings that can appeal to discerning travelers, particularly if we focus on luxury experiences that integrate wellness and cultural immersion.”

The potential for multi-destination packages combining Sri Lanka and the Maldives presents an exciting opportunity for growth. “Imagine travellers enjoying a cultural adventure in Sri Lanka, followed by relaxation in the Maldives,” Wijewardana suggested. “This holistic travel experience could attract long-haul tourists looking for something beyond the ordinary.”

Sun Siyam Pasikudah aims to be at the forefront of this tourism shift, offering guests a tranquil, immersive experience that blends luxury with local culture. “Our property not only supports the local economy but also focuses on sustainable practices that preserve the environment,” he said. “As more tourists discover the beauty of the Eastern region, we hope to see it thrive, becoming a key player in Sri Lanka’s tourism landscape.”

With a career spanning various regions and prestigious properties, Wijewardana is passionate about creating memorable guest experiences and fostering partnerships that enhance tourism. “My aspiration is to showcase the best of Sri Lanka and the Maldives to the world,” he concluded. “By promoting our unique offerings and committing to sustainable tourism, we can elevate Sri Lanka’s tourism industry to its full potential.”

As Sri Lanka continues to recover and reposition itself in the global tourism market, experts like Wijewardana are optimistic about the Eastern region’s bright future as a leading travel destination.