Business
DSI Tyres recognised at SLIM Brand Excellence, Dragons of Asia and NCE Awards 2024
DSI Tyres, a leader in the tyre industry, along with its affiliated companies, has been recognized at several prestigious award ceremonies, including the SLIM Brand Excellence Awards by the Sri Lanka Institute of Marketing (SLIM), the Export Awards by the National Chamber of Exporters (NCE), and the Dragons of Asia Awards.
At the SLIM Brand Excellence Awards 2024, regarded as Sri Lanka’s most prestigious and competitive brand recognition event, DSI Tyres received the ‘Agile Brand of the Year’ (Merit Award). This accolade was awarded for the company’s ability to adapt to rapidly changing market and social dynamics while adopting innovative and effective business strategies.
DSI Tyres also achieved its first international recognition by winning the Black Dragon Award for the ‘Best Brand Building or Awareness Campaign’ at the 24th Dragons of Asia Awards, honouring their impactful marketing and communication initiatives.