Diva opens the world to women entrepreneurs on International Women’s Day

In a celebration of International Women’s Day, Diva, the premier laundry brand from Hemas Consumer Brands, launched an online marketplace for ‘Diva Daathata Diriyak Women Entrepreneurs’, opening up the world to them. Diva Daathata Diriyak Entrepreneurial Skills Development Program has been empowering women entrepreneurs island wide and the “online marketplace” is a key initiative under this program. A special event was hosted to officially launch the online marketplace and to honour the remarkable journey and success of the Diva Daathata Diriyak Entrepreneurs who have now got the opportunity to expand their horizons through this online marketplace.

The Diva Daathata Diriyak Entrepreneurial Skills Development Programme has already transformed the lives of over 400 women entrepreneurs across six provinces in Sri Lanka, including North Western, Central, Uva, Northern, Southern, and North Central.

The highlight of the event was the launch of the “Diva Daathata Diriyak Online Platform” where the entrepreneurs would get access to a wider marketplace. The event was then, centred around a panel discussion highlighting the collaboration of 3 parties for the empowerment of Women entrepreneurship and the success stories of Diva Daathata Diriyak Women Entrepreneurs. The dynamic panel discussion brought together Shiyan Jayaweera, Director Marketing at Hemas Consumer Brands; Dr. Sulochana Segera, Founder and Chairperson of Women in Management (WIM); Oshan Ranathunga – Chief Commercial Officer, Daraz Sri Lanka and 3 Diva Daathata Diriyak Women Entrepreneurs.