Business
Dialog brings ‘The Future.Today’ to life as Sri Lanka’s first Drone Countdown takes flight
Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, hosted the country’s first-ever New Year countdown drone show, marking a groundbreaking moment in celebration of the dawn of 2025. Held at Galle Face Green in collaboration with ITN’s 31st Night celebrations, this spectacular event illuminated the Colombo skyline with 400 drones, creating an awe-inspiring visual display visible within a 5-km radius.
This iconic showcase, which drew over 150,000 live attendees and engaged over 12 million Sri Lankans, underscores Dialog’s dedication to bringing innovative experiences to life, true to its brand promise of ‘The Future.Today’. The event not only captivated audiences but also sparked widespread positive sentiment, organically generating hundreds of thousands of content pieces across media and community platforms.
Lasantha Theverapperuma, Group Chief Marketing Officer of Dialog Axiata PLC, commented, “At Dialog, we constantly strive to redefine what’s possible for Sri Lankans, and the 31st Night Drone Show exemplifies our commitment to delivering extraordinary, future-focused experiences. By pioneering the first New Year countdown drone show in Sri Lanka, we aimed to create a moment of unity and joy for our people as they welcomed 2025.”