Dentsu’s Isobar Sri Lanka: Gaming their way to the top at the SLIM Digis 2.3 for the second consecutive year

Isobar, a brand belonging to Dentsu Communications, has once again emerged as the undisputed leader in gaming marketing in Sri Lanka, securing a total of 7 awards at the prestigious SLIM Digis 2.3. The awards, spanning across 6 categories, highlight Isobar’s commitment to innovation and excellence in the dynamic realm of gaming marketing. Isobar is the digital arm of the leading holistic marketing communications agency Dentsu Communications.

The pinnacle of Isobar’s success at the awards ceremony was marked by the recognition of their outstanding campaign, which was the single most awarded campaign that triumphed in an unprecedented 4 categories. This achievement underscores Isobar’s unparalleled expertise and creativity in gaming marketing, solidifying their position at the forefront of the industry in Sri Lanka for the second consecutive year.

In a remarkable feat, Isobar secured the top award in 2 categories, making them the leading honorees in the Gaming Category and Best Use of Branded Content. This dual triumph not only reflects the exceptional quality of Isobar’s campaigns but also highlights their ability to stand out in fiercely competitive categories.

Isobar’s success at SLIM Digis 2.3 is not just a testament to their own achievements but also a testament to the burgeoning gaming landscape in Sri Lanka. As the country experiences a remarkable surge in gaming popularity, brands now have an unparalleled opportunity to engage with audiences in innovative and immersive ways.

Chamith Buthgumwa – Vice President, Dentsu communications said: “In the vibrant landscape of Sri Lanka, gaming isn’t just a pastime; it’s a cultural phenomenon on the rise. The surge in gaming’s popularity has transformed it from a niche interest to a mainstream entertainment channel. At Isobar, our success at SLIM Digis 2.3 is not just a celebration of awards; it’s a tribute to the spirit of our clients who dared to defy the norm and a big shout-out to Kaali Projects and Audacity for their professional collaboration and innovative approach, which played a crucial role in achieving exceptional results.”

Neela Marikkar – Chairperson at the Dentsu Grant Group said: “At Dentsu, our unwavering commitment to pioneering technology propels us into the future. We believe in harnessing cutting-edge technologies to redefine industry standards.”