Com Bank tops customer service excellence rankings for second year

The Commercial Bank of Ceylon has been ranked the best bank for service excellence in Sri Lanka for the second consecutive year in the 2024 Customer Excellence Survey conducted by LMD, the country’s premier business magazine.

This year’s survey, conducted online, attracted 4,100 responses, with participants voting for their preferred establishments across 34 categories of service organizations. The results, published in LMD’s December edition, ranked up to 20 organizations per category based on the number of votes received.

Commenting on the recognition, Commercial Bank’s Chief Operating Officer S. Prabagar said, “Customer service is paramount in banking and includes providing tailor-made solutions to meet individual client needs. This has always been one of our strengths and remains a priority, even as we expand our focus on digital service delivery.”

Customer service excellence is central to the Bank’s strategy, with ongoing efforts to integrate feedback, leverage data analytics, and proactively offer hyper-personalized financial solutions.

Introducing the survey, LMD emphasized the importance of understanding customer expectations in a competitive market. “In today’s landscape, where customer loyalty is a precious asset, knowing what makes a customer tick is more important than ever,” the magazine noted.

This achievement underscores Commercial Bank’s commitment to delivering superior customer experiences and maintaining its leadership in the banking sector.