Fashion
Clothes are a form of self-expression
Dara – a wearable fashion brand
by Zanita Careem
To me, fashion is more about adorning the body rather than following ‘the new’, as the word fashion means in a literal sense. Panchali with her brand name Dara creates fashion that makes women feel confident, positive, inspired, feminine, and beautiful. We not only want to make women feel beautiful today but also confident about the fact that her clothing shop Dara is creating a better tomorrow. We call that connection “Beautiful Today… Beautiful Tomorrow”.
An old girl of Musaeus College , she had an exciting journey so far. As an entrepreneur, she had many bumps but soon overcame all of them with confidence. She says it was a long learning process but loved every step of it. She has a inspiring story and a strong personalityable to inspire women to chase thier dreams
Give a brief background of what you do?
I am the founding director of DARA clothing brand My store is nestled in Thimbirigasyaya, Colombo 05. Dara Wear offers high-quality imported and locally sourced clothing for women and young girls. The collection ranges from work wear, party wear, casual wear, and a variety of sarees for special occasions. We also offer accessories that perfectly complement our clothing, adding the finishing touch to any outfit. We update our collection frequently to keep up with the new trends and styles.
My journey in the industry began about 20 years ago in the most humble of setting – a small garage in my home which I turned into a boutique clothing store as I was so passionate about owing my clothing store. Today DARA Wear stands as a well-established store loved by many.
Fun fact: The name DARA is actually an acronym made up of my daughters’ names—Daniella, Andriyana, Rebecca, and Awraliya!
What are they key factors that got you to where you are today?
Key factors that have brought me to where I am today include unwavering determination, resilience, a deep passion for fashion, and a commitment to continuous learning. Creativity and fashion have always been a part of my life from an early age. My unique sense of style, often praised by others, fuelled my lifelong dream of owning a clothing brand. However, building DARA Wear from scratch was far from easy. I had no prior knowledge of running a business, so I had to teach myself every aspect—from sourcing and managing finances to marketing and customer service. And to this day I’m still learning and looking for ways to progress.
This journey demanded relentless hard work, facing numerous challenges, and making countless sacrifices. There were moments of doubt and setbacks along the way, but each obstacle only strengthened my resolve. I couldn’t have done it without the support of mother, husband and my beautiful and strong daughters.
Your success/achievements?
Building DARA wear from the ground up with my own hands is something that still amazes me to this day. It’s an achievement I am incredibly proud of because it stands as a testament to what can be accomplished through unwavering dedication and hard work. Starting from the humble beginnings of a small garage to now having a prominent location in Colombo, the journey has been nothing short of remarkable.
Panchali Anupama and spouse
This store is now recognised for its exceptional quality, distinctive style, and the personal touch that goes into every piece we offer. But beyond the growth and success of the brand, what fills me with the most pride is the example I’ve set for my daughters and other women. It’s deeply fulfilling to show them that with passion, perseverance, and determination, they too can achieve great things in life. This journey is not just about building a business—it’s about inspiring the next generation to dream big, work hard, and know that they have the power to shape their own futures.
What has been the hardest part of being an entrepreneur?
The hardest part of being an entrepreneur as a woman have been navigating the balance between my personal and professional life. As a mother of four daughters, I’ve often found myself juggling the demands of running a business with the responsibilities of raising a family. There have been times when the challenges of entrepreneurship—long hours, financial pressures, and the constant need for innovation—felt overwhelming, especially when they clashed with the irreplaceable moments of being present for my family.
Another difficult aspect has been the learning curve. Starting DARA Wear with no prior business experience meant I had to teach myself everything from scratch. The process was overwhelming, filled with trial and error, and there were moments of uncertainty and setbacks.
However, these challenges have also been my greatest teachers. They’ve forced me to grow, to adapt, and to develop a resilience that I might not have otherwise discovered. While the journey has been incredibly demanding, it has also been immensely rewarding, both personally and professionally. Each hurdle I’ve overcome has made me a stronger entrepreneur and a more determined role model for my daughters and other women who aspire to turn their dreams into reality.
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- Malsha with Panchali
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- With Gayathri Senadeera
What do you think of the fashion industry. How do you keep up with the changing trends?
The fashion industry is vibrant and constantly evolving, which makes it incredibly exciting. To keep up with changing trends, I stay connected through social media platforms where trends often emerge. Most importantly, I listen closely to customer feedback, which provides valuable insights. At DARA Wear, we frequently update our collection to reflect the latest styles while also offering pieces that truly resonate with our customers.
Where do you see your business or your brand in the near future?
Overtime, I would like to see DARA Wear expanding its reach across Sri Lanka. My immediate focus is strengthening our online presence, which we will be essential in making my DARA clothing brand more accessible to a wide audience.
What is your relationship with clothes?
My relationship with clothes is deeply personal and rooted in a lifelong passion for fashion. Clothes, for me, are not just about fabric and design—they are a form of self-expression, a way to tell a story without saying a word. From a young age, I was drawn to the colours, textures, and styles that allowed me to express my-self. This love for fashion has only grown stronger over the years, and it’s what inspired me to create DARA Wear.
I see clothes as a powerful tool for empowerment. The right outfit can boost confidence, transform a mood, and make someone feel truly special. This belief drives my work at DARA Wear, where I hope every women and young girls feel their best wearing the pieces we offer. My relationship with clothes is also about connection—understanding what my customers need, what makes them feel beautiful.
. Did your passion for fashion lead you to a career in the industry?
Absolutely, my passion for fashion has been the driving force behind my entire career in the industry. From a very young age, I was captivated by the world of fashion. This deep love for fashion led me to take the bold step of starting my own clothing brand, DARA Wear.
Building a career in the fashion industry has been incredibly fulfilling, but it’s also been a journey of learning and growth. My passion for fashion has kept me motivated through the challenges and has inspired me to continuously evolve, ensuring that DARA Wear stays at the forefront of style.
How do you stay inspired and motivated to run the boutique?
One of the biggest factors that inspires and keeps me motivated is the feedback and support from customers. It’s quite fulfilling when we can make our customers happy. Also the ever-evolving world of fashion and the challenge of staying ahead.
But most importantly, I am deeply grateful to my family. Their love and support have been the backbone of my journey. My husband, my mother, and my daughters. Their encouragement fuels my passion and motivates me to keep pushing the boundaries of what DARA Wear can achieve.
Spring 2025 Yoland collection is modelled by Ushani Wijeratne.
By Zanita Careem
Yoland Aluvihare is a legend and an icon in local batik landscape. Her unique rise to fame is indeed a truly amazing journey.! An astute and determined businesswoman, she designs to empower women,making them enchance the features of the wearer but never outshine them.
A household name in Sri Lanka, Yoland’s reputation has always crossed the seas and was invited by fashion fairs all over the globe to showcase her unique form of art and design. The business spirit in her saw the opening of her own retail outlet called the Yoland Collection which became the number one boutique store in Sri Lanka. “I always believe to be truly unique and create something special , I follow my own instincts and create something I love and are proud of”says Yoland. Her label Yoland collection covers the full spectrum of fashion from silk sarees, kaftans, scarves, dresses and neckties which never fails to attract customers. Yoland’s designs reflect those values in a contemporary style, something that we could wear always,appreciate,and stands the test of time.
Her signature style is immediately recognisable and sets her apart from others.
I am also committed to |Made in Sri Lanka” adage and her mission is to re -invigorate domestic manufacturing and create an offering of distinguished silhouettes for the women who values quality and local craftsmanship.Her clientele is impressive and boasts of socialites and the glitterati not only from Sri Lanka but also from abroad. Her collections have graced fashion runways in Italy, Germany, Pakistan, Australia, France, Switzerland, Singapore and Japan amongst many more.
For her efforts she was been rewarded with several accolades both locally and internationally. At the Fashion Asia Awards in China a few years she won ‘Asia’s Top Fashionable Selling Brand of the Year’ and more recently won the Commonwealth Women Entrepreneur of the Year Her journey is a testament to her ambition, creativity and a relentless pursuit of excellence. Her elegance and persona I guess pushed her own cloth line.
She was always blessed with the intuition to know what women wanted to wear at a particular moment in their lives but also what women wanted to wear to make an impact. From colourful tradional pieces to contemporary fashion , her silhouettes reflect vibrant colours, and rich cultural heritage.
Yoland’s daughter Nisa Aluwihara has taken her over the mantle of her mother’s business.. Nisa,versatile and innovative has taken “The brand ‘Yoland Collection’ to the international design world. Nisa has been inspired by her mother’s creativity. “The entrepreneurial spirit in me was inherited from my mother ” says Nisa. Embracing the multi faceted exposure during her childhood, Nisa lends her intrinsic love for batiks and fashion into thier homegrown business with passion. Ushani Wijeratne Rambukwella, an expert in IT business science and environmental studies has now joined Yoland to pursue her passion in designing. Poised, confident and with a strong of sense of style, beautiful Ushani said, I’m really excited to be part of Yoland Collection. She is ready to step inside the fabulous world of Yoland’s batik world .
Ramani Fernando talks on-
By Zanita Careem
Ramani Fernando, the face and visionary behind one of Sri Lanka’s most popular hair dressing destinations, Ramani Fernando Salons.
A definitely a self made business woman. Ramani is truly an inspiration to women to follow their dreams. A master of her passions, she has been making waves in the world of beauty from inception of her first beauty salon . She is a name synonymous with the highest standards of hairstyling and beauty in Sri Lanka. A fashionista, and renowned for her ability to transform the most sublime into masterpieces in terms of hairstyles,makeup,bridal dressing and all others related to beauty.
What hairstyle or makeup are trending in 2025?
This year, we’re seeing timeless styles like ultra bobs and soft, textured waves making a big comeback. They’re versatile and flattering for many. For makeup, glowing, natural skin paired with bold eyeliners or glossy lips is a winning combination—it’s about making a statement while keeping it fresh.
What are your go brands for makeup and skin care?
I love Charlotte Tilbury, Mac and Nars for makeup, they cater to diverse needs beautifully. For skincare, brands like Sothys,CeraVe and La Roche Posay are fantastic—they focus on effective ingredients and are easy to incorporate into any routine.
How do you stay abreast with popular trends in makeup and hairstyles this year?
I stay inspired by following global trends on platforms like Instagram and attending beauty expos. It’s essential to stay connected with the industry, so I often go through magazines and interact with other professionals.
How social media has helped you to be what you are?
Social media has transformed the way we connect with clients. It’s a platform to share work, showcase new trends, and inspire. It’s been a huge part of how I’ve built and maintained my brand.
Any challenges or struggles last year as a hairdresser?
Every year brings challenges, especially with staying ahead in a competitive industry. But it’s also exciting!
What’s old is new again? Your comments?
Trends like pin-up waves and winged eyeliner prove that classics never go out of style. It’s wonderful to see these looks being reimagined for today.
Environmental impact of various beauty products? As a beautician how do you embrace sustainable practices? What does sustainability mean to you?
As a beautician, I believe we have a responsibility to the environment. Using eco friendly products, minimizing waste, and supporting sustainable brands is a small step with a big impact.
Any plans for expanding any new services for clients this year?
We’re looking at expanding beauty services, scalp treatments and personalized skincare consultations.
Shift towards inclusivity and diversity is something we look forward, but what does it mean exactly when it comes to beauty salons?
It means embracing all skin tones, hair textures, and personal styles. Inclusivity isn’t just a trend; it’s about ensuring everyone feels represented and beautiful. Creating my salon that celebrates the uniqueness of each invidual and fostering a sense of belonging and self expression is something that will get me loyal customers all year around
The trend this year is expanding beyond traditional services salons all over follow to meet customer preferences and needs? Will you follow these trends?
Clients today want more than a haircut or makeup—they seek an experience. I strongly believe in adapting to these trends while maintaining the personalized touch that clients value. It’s not just about keeping up; it’s about anticipating what will make our clients feel cared for and special. If these additions enhance the client experience, then they are worth pursuing. Adding new services is a prominent trend that’s driven by evoving demands and client preferences.
Technology is taking over every aspect of our lives, its revolutionising the customers interact with salons and technology is enhancing customer experiences?
Technology has become a game-changer in the beauty industry, and salons are no exception. It is revolutionizing how clients interact with us and significantly enhancing their overall experience.
These technologies save time, improve accuracy, and elevate the salon experience. While innovation is key, the personal connection with clients remains at the heart of what we do. Technology enhances this connection rather than replacing it.”
Your personalised approach towards your customers have been your priority always. How will this change this year to build a larger base of loyal customers?
I always focus on personal approach—remembering a client’s preferences, offering customized recommendations. Building trust and rapport are keys to loyalty.
Do you believe in the adage, Comfort is king? Will you follow this personalised experiences for customers to make them extra special?
One of the most important hair salon trends that is gaining popularity is the emphasis on comfort . Customers arent buying simple haircuts ,they buy thewhole experience .Yes, absolutely! Making clients feel extra special with tailored experiences, from a relaxing ambience to personalized care are my goals always.
Ultra bobs, side partings, curls and waves, brands will be in vogue this year too? What are the hair colours in fashion this year.
“Colours like warm brunettes and platinum blondes are in. Hairstyles like side partings and ultra bobs are versatile and chic.
Make up colours. Is it bold or nude?
“This year, it’s a mix. Bold hues like cobalt blue make a statement, while soft nudes offer a polished, understated elegance.”
Biggest nail colour trends for 2025 and nail designers?
“Metallics, earthy tones, and 3D nail art are huge this year. Nail designs have become an art form, and clients love expressing themselves through it.”
Will shimmer in eye shadows are in ?
Shimmer is here to stay. Gold, bronze, and metallic pinks are beautiful for creating captivating, luminous looks.
Sheraton Kosgoda Turtle Beach Resort welcomed the new year in grand style with its highly anticipated New Year’s eve gala dinner dance. The event, held at the picturesque Poolside Lawn, drew over 250 guests who enjoyed a night of culinary excellence, dazzling entertainment, and vibrant celebrations.
Guests were treated to a sumptuous buffet spread, featuring a mix of international and local delicacies, followed by high-energy performances by live DJs, captivating dance acts, and a breathtaking fireworks display at midnight.
The highlight of the evening was the electrifying ambience, with guests dancing the night away and creating unforgettable memories by the scenic beachfront.
Sheraton Kosgoda Turtle Beach Resort continues to be a prime destination for vibrant events, offering world-class hospitality and idyllic settings for unforgettable celebrations.
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- Sandun Dance Academy dancers entertaining Guests grooving to the beats on the dance floor the guests
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- Guests grooving to the beats on the dance floor
General Manager Mano Gunasekara, Inoka (center) and Eran
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