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Ceylon Cinnamon EU-PGI status promoted in Belgium

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The Embassy of Sri Lanka in Belgium conducted an event on 18 October 2022 to celebrate the Protected Geographical Indication (PGI) status granted to Ceylon Cinnamon specifically for Ceylon Cinnamon quills, Ceylon Cinnamon powder, Ceylon Cinnamon leaf oil, and Ceylon Cinnamon bark oil by the European Union (EU) in February 2022, and to promote Ceylon Cinnamon in Belgium.

The event was attended by officials of the European Commission’s Directorates-General, the European External Action Service (EEAS), and the Belgian government, as well as representatives of business entities that are engaged in importing or using cinnamon in their various products in Belgium and media agencies. Director, International Affairs of the Directorate General for Agriculture and Rural Development (DG AGRI) of the European Commission, John Clarke, who handles the PGI status for products, attended as a special guest. The objective of the event was to create awareness of the Ceylon Cinnamon with PGI status, which has been recognized as true cinnamon of high quality in the world cinnamon market. The European region largely uses Cinnamon Cassia, which is a cheaper substitute for Ceylon Cinnamon.

Ambassador Grace Asirwatham provided an introduction to the PGI status for Ceylon Cinnamon and the benefits that it presents to the producers, exporters, importers, and consumers in the EU region. The Ambassador said that Ceylon Cinnamon was a legacy and pride of Sri Lanka and added that while promoting Ceylon Cinnamon, Sri Lanka would like to share the inspiring story of Ceylon Cinnamon with the world. Further, the Ambassador said that Sri Lanka, being the true home of Ceylon Cinnamon, which holds 80% of the world market for Ceylon cinnamon, was confident that it would use the PGI status to penetrate into niche market segments in the EU and international markets.

The highlight of the Ambassador’s presentation was the detailed explanation of the differences between Ceylon Cinnamon and Cinnamon Cassia, stressing Ceylon Cinnamon’s high quality, distinctive production process, unique flavor and aroma, slender-thickness of cinnamon quills, delicate taste and properties that contribute to many health benefits, and the important characteristic of the ultra-low level of coumarin, which makes it a healthier choice for consumers. In his address to the gathering, Director John Clarke congratulated Sri Lanka and appreciated the efforts being made to make maximum use of PGI status to increase exports of Ceylon Cinnamon to the EU region.

During the business promotional event, profiles of thirteen (13) Sri Lankan companies were shared and their product samples were displayed for promotion among the potential importers and distributors in Belgium. The Sri Lankan companies associated with the event as coordinated by the Sri Lanka Export Development Board (EDB) and the Ceylon Chamber of Commerce include Verger Naturals (Pvt) Ltd., Elpitiya Plantations Plc, Lak Cinnamon Planters & Exporters Group (Pvt) Ltd., A. Baur & Company (Pvt) Ltd., Samagi Organics (Pvt) Ltd., Diamond International Lanka (Pvt) Ltd., Sanjeewaka Ayurvedic Products (Pvt) Ltd., Hddes Extracts (Pvt) Ltd., New Lanka Cinnamon (Pvt) Ltd., Silvermill, Ceyla Organics (Pvt) Ltd., Cinnamon One (Pvt) Ltd, and Enrich Tea & Food Exports (Pvt) Ltd.

Sri Lanka exports around 18,000MT of Ceylon Cinnamon to the world market, of which 45% is imported by South American countries and 14% by the US. The European region imports as little as 10% of Ceylon Cinnamon as it has been accustomed to using Cinnamon Cassia. The EU PGI

status for Ceylon Cinnamon is a significant tool to differentiate Ceylon Cinnamon in the EU market from its substitutes of lower quality. It will act as a source of competitive advantage, which will help to increase market differentiation and product turnover and allow for a premium price from the consumer. A coordinated and intense action plan is needed to promote EU PGI quality-certified Ceylon Cinnamon in all EU countries in order to develop a competitive position and enhance Ceylon Cinnamon’s market share in the European market.

Embassy of Sri Lanka

Brussels



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Sri Lanka’s midnight fuel price hike sparks frustrations amidst claims of broken assurances

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The government’s decision to raise fuel prices at midnight on March 9 has drawn criticism from observers who say the move contradicts earlier assurances that prices would remain stable for at least a month due to sufficient reserves already imported.

The surprise revision in fuel prices has triggered public concern and renewed debate over the government’s fuel pricing policy, with critics accusing authorities of misleading the public about the stability of supply and prices.

Officials had earlier sought to calm fears of potential shortages or sudden price increases, insisting that the country had adequate fuel stocks secured through prior imports. However, the latest price hike has raised questions about the reliability of those assurances.

Economic analysts say the development reflects the continuing vulnerability of Sri Lanka’s fuel market to global price volatility and geopolitical tensions affecting energy supply chains.

Aminda Methsila Perera, an economics professor at Wayamba University of Sri Lanka, said the latest move raises broader questions about the transparency of the government’s pricing strategy.

“The question arises whether the government is following a grey-market policy in this regard,” Prof. Perera said, suggesting that the manner in which prices are adjusted may not fully reflect a transparent or predictable formula.

Meanwhile, directors of the state-run Ceylon Petroleum Corporation (CPC) defended the decision, saying the increase was a pre-emptive measure aimed at cushioning the country from steeper price shocks in the near future.

A CPC director argued yesterday that implementing a moderate price revision now would allow authorities to manage potential increases more effectively should the international situation deteriorate further.

Meanwhile, an analyst said that the move was intended to preserve the financial stability of the CPC and its bottom line although President AKD had said in parliament that the Treasury had enough funds to mitigate global shocks.

However, they say the abrupt nature of the midnight announcement risks undermining public confidence, particularly after repeated assurances that prices would remain unchanged in the short term.

With global energy markets remaining volatile, analysts warn that further price adjustments cannot be ruled out if international crude prices continue to climb or if regional supply disruptions intensify.

Meanwhile, an economist said that with the unfolding scenario, many Sri Lankans already grappling with the rising cost of living, have been tossed to the fire from the frying pan.

By Sanath Nanayakkare

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Women-only screening of “Gahanu Lamai” for International Women’s Day 2026

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In celebration of International Women’s Day 2026, Havelock City Mall (HCM) hosted what is believed to be one of Sri Lanka’s first women-only cinema screenings, presenting a culturally significant and deeply meaningful tribute to womanhood.

Held at Scope Cinemas, Havelock City Mall, the exclusive event featured a complimentary screening of the iconic Sri Lankan film Gahanu Lamai, and welcomed an audience comprising corporate invitees, celebrities, female staff of Havelock City Mall, and winners of a special social media contest.

The occasion was further distinguished by the presence of Dr. Ranee Jayamaha, Chairperson of Overseas Realty (Ceylon) PLC, who graced the event and added significance to this special celebration.

Guests arrived dressed in purple, the internationally recognised symbol of dignity, solidarity, and justice, reinforcing the spirit and symbolism of the occasion. Through the screening of Gahanu Lamai—the acclaimed work of the late Dr. Sumitra Peiris, Sri Lanka’s first female film director—Havelock City Mall created a platform for reflection on the enduring cultural and contemporary relevance of women’s stories.

Commenting on the initiative, Mrs. Avanthie De Zoysa, Assistant General Manager of Havelock City Mall, stated:

“As a female manager of this organization, I am incredibly proud of this initiative. It is a heartfelt gesture of appreciation for the women who contribute so tirelessly to their families, to our society, and to the country at large. We wanted to provide a space that wasn’t just about celebration, but about acknowledging the profound impact women have in every sphere of life.”

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Novus Technologies joins LankaPay Technovation Awards 2026 as Platinum Sponsor

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Novus Technologies has announced its partnership as the Platinum Sponsor for the LankaPay Technovation Awards 2026, reaffirming its commitment to driving innovation, financial inclusion, and the future of fintech in Sri Lanka.

Organised by LankaPay (Private) Limited, the LankaPay Technovation Awards has emerged as a premier industry platform recognising institutions that are spearheading digital transformation across the country.

The initiative celebrates banks, financial institutions, and technology providers that are enhancing customer experience through secure, efficient, and inclusive digital payment solutions.

Industry analysts note that the awards have played a pivotal role in strengthening Sri Lanka’s fintech ecosystem by encouraging competition, innovation, and collaboration among stakeholders.

Over the years, the platform has highlighted advancements in real-time payments, mobile banking, and integrated digital financial services, supporting the broader national agenda of building a digitally empowered economy.

Novus Technologies, a leading technology solutions provider to the banking and financial services sector, said its sponsorship reflects its long-standing dedication to accelerating the adoption of digital financial services and enhancing technological capabilities across the industry.

“As Sri Lanka continues its digital transformation journey, it is vital that we collectively foster innovation while ensuring security and inclusivity within the financial ecosystem,” a spokesperson for Novus Technologies said.

“Supporting initiatives such as the LankaPay Technovation Awards aligns with our mission to enable next-generation fintech solutions that empower institutions and customers alike.”

The awards ceremony is expected to bring together senior banking executives, fintech leaders, policymakers, and technology innovators, offering a platform to recognise excellence and share insights on emerging trends shaping the future of digital finance in Sri Lanka.

Novus Technologies is a forward-thinking technology solutions provider specialising in delivering innovative, secure, and scalable solutions to the banking and financial services industry.

With a strong focus on digital transformation, system integration, and next-generation fintech solutions, the company continues to play a key role in shaping Sri Lanka’s rapidly evolving digital landscape.

By Ifham Nizam

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