Ceylinco Life’s Green Club collects 990 kgs of e-waste for safe disposal

Ceylinco Life employees and their families collected 990 kilograms of potentially toxic electronic waste, thanks to an ‘E-waste Collection Day’ initiative of the Company’s Green Club, which saw abandoned and malfunctioning electronic equipment being responsibly recycled.

Among the discarded devices collected from Ceylinco Life offices and homes of employees were electronic equipment such as printers, personal computers and parts, laptops, networking equipment, scanners, mobile phones, CDs, DVDs, floppy disks, UPS units, video cameras, calculators, facsimile machines and telephones, video games, electronic components and multiple types of batteries including Lead, Nickel, and Cadmium batteries, telecommunication and server batteries.

In all, 800 plus pieces of electronic waste were amassed on the day and dispatched to a reputed company specializing in the recycling and disposal of e-waste, the Company said. This worked out to approximately 11,123 lbs of carbon emissions being prevented from entering the atmosphere and was equivalent to saving 369 trees or recycling 12,990 plastic bottles, the Company said

Commenting on the event, President of Ceylinco Life’s Green Club Tilan Wijesinghe said: “It is astounding how much e-waste can accumulate in homes and offices over the years. The success of our first ‘E-waste Collection Day’ was encouraging and helped create environmental awareness on an aspect that is often ignored. There is wider understanding now about how harmful the toxins in e-waste are to the environment.”

The Company has also embarked on an initiative to restore and maintain fifty hectares (123.5 acres) of land owned by the Department of Forest Conservation in the Puttalam range in collaboration with the University of Kelaniya, as part of its commitment to the environment and its effort to achieve zero carbon emissions status.

Sri Lanka’s leading life insurer for the second half of the 32 years it has been in existence, Ceylinco Life was ranked the most valuable life insurance brand in Sri Lanka by Brand Finance this year and declared the ‘Peoples Life Insurance Service Provider of the Year’ for the 14th consecutive year at the 2020 SLIM-Nielsen Peoples Awards.

The Company was ranked among the 10 ‘Most Admired Companies’ in the country by the ICCSL in 2019 and in the same year was named the Best Life Insurer in Sri Lanka for the sixth consecutive year by World Finance, and ranked sixth overall in the Business Today ranking of the country’s top 30 companies.