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CEAT helps Sri Lanka’s heavyweights with ‘Load Max Pro’ series of truck tyres

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Representatives of CEAT Kelani management led by Executive Director Rohan Fernando (second from right) at the launch of the new tyres.

Cutting-edge tyre technology that can transform the cost and performance dynamics of Sri Lanka’s transportation sector has been unveiled by CEAT Kelani Holdings, reinforcing the CEAT brand’s leadership in the country’s truck and light truck tyre market.

The launch of the all-new CEAT ‘Load Max Pro’ series brings to the market three bias-ply tyre sizes that can offer transporters of goods impressive mileage that translates to a cost of less than Rs 2 per kilometer per tyre, the company said.

The first two sizes of the series, the CEAT Load Max Pro 18++ 10.00-20 and the CEAT Load Max Pro 7.50-16 were launched at an event for dealers and industry stakeholders at the Cinnamon Lakeside – Colombo recently at which guests were treated to an insight into the latest tyre design and build technology that enhances performance, durability, and cost efficiency for commercial vehicles.

The CEAT Load Max Pro 18++ tyre in the 10.00 – 20 size is for heavy trucks like Lanka Ashok Leyland and Tata, flatbeds, fuel bowser trucks and cement carriers, while the CEAT Load Max Pro in the 7.50-16 size is for light trucks such as Isuzu Elf, Mitsubishi Fuso Canter Fe/Fg, Tata Marco Polo and Eicher Skyline.

Commenting on this latest product launched in Sri Lanka, CEAT Kelani Chief Operating Officer Mr Shamal Gunawardene said: “The CEAT Load Max tyre series is a testament to CEAT Kelani’s commitment to innovation and excellence, ensuring Sri Lanka’s transport sector continues to move forward with reliability and efficiency. With this launch, CEAT strengthens its position as the highest-selling brand and the most preferred choice among customers in the transportation sector by delivering superior performance, higher mileage and lower operational costs to fleet owners and transport operators.”

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