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Attract 5 million tourists annually – President instructs officials
President Ranil Wickremesinghe urged officials to accelerate efforts towards the goal of attracting 5 million tourists annually to Sri Lanka. These directives were issued during a meeting at the Presidential Secretariat on Wednesday (16), where he engaged with a committee responsible for assessing the progress of Sri Lanka’s tourism industry enhancement program and proposing measures to establish the country as a prominent tourist destination.
During the discussion short, medium, and long term plans were thoroughly deliberated upon to enhance Sri Lanka’s appeal and comfort for tourists. President Wickremesinghe inquired about ongoing plans and the role of the private sector in promoting the nation’s tourism industry. Officials briefed the President on current initiatives and emerging trends.
According to the recommendations set forth by the committee tasked with establishing Sri Lanka as a leading tourist destination, the Ministry of Tourism and its affiliated bodies are currently formulating a strategic plan for up to 2025.