AIA AquaFest 2025, the ultimate water sports showdown aimed at inspiring Sri Lankans to ‘Rethink Healthy’

AIA AquaFest 2025, Sri Lanka’s largest and most exhilarating water sports festival spearheaded by AIA Insurance in collaboration with Lankify, was held recently at Galle Face, Colombo. The adrenaline-packed championship featured a diverse range of water sports activities, including sailing, jet skiing, dragon boats and ocean kayaking, against the backdrop of Colombo’s stunning coastline, attracting hundreds of local and international water sports enthusiasts. The overarching goal of the event was to contribute to the growth of Sri Lanka’s tourism sector and broader economic development, thereby positioning the country as a leading destination for adventure tourism over the long term.

“A prosperous nation is built on the foundation of healthy individuals and resilient communities. AIA AquaFest 2025 showcased our ongoing commitment to empowering people to rethink what it means to be ‘healthy’. Recognizing the vital role that embracing active lifestyles plays in uplifting the overall health and wellbeing, we are proud to be a part of this monumental initiative.” said Sasith Bambaradeniya, Chief Marketing Officer of AIA Insurance.

AIA AquaFest 2025 also aligned with AIA Group’s brand efforts in ‘Rethinking Healthy,’ an initiative that seeks to challenge stereotypes and narrow depictions of health in Asia while calling for new definitions of health that will encourage more people to live healthier. The campaign is part of the company’s ‘AIA One Billion’ mission to engage one billion people to live Healthier, Longer, Better Lives by 2030.