Opinion
Let’s create brand ‘Ceylon’
By Chatura Senarath Arambepola
How can Sri Lanka come out of the pit it has fallen and Rise-Up?
Given the current situation in Sri Lanka, it would be a hard call to attract large-scale foreign investments in the short term. This is due to a few reasons – unstable government due to the friction between the government and the people, alleged human rights violations, high inflation resulting in escalating production costs, return on investment risks in a declining economy, the risk of uninterrupted power and energy supply, to name a few. Therefore, the Sri Lankan market from an investor point of view is volatile and investor confidence would be at a very lower level which is the reality what we need to understand. Therefore, we need to rise up within ourselves until the above negative connotations are reversed.
The objective of this article is to communicate a simple idea to assist in overcoming the current dollar crisis in Sri Lanka with the least investment and create immediate job opportunities, help turn around the economic turmoil and uplift the living standards of Sri Lankans.
Prioritizing
Let us analyse what Sri Lanka has and does not. We have people, a workforce who are very capable, dedicated, and fast learners. We have a large number of small industries producing good quality products which are running on their own with no guidance, support or training and a structure to export. What we don’t have is funding; $$$’s and Rupees. Can we still find the Rupees without printing them? How are we going to find Rupees? Revisit the budget and analyse how much we actually need for just maintaining of each department, corporation, and ministry. For example, common sense tells me that Sri Lanka is not going to war with the USA. So what are the possibilities of allocating funds from the defence budget for better use? Secondly, more Rupees can be found if the alleged misappropriation of funds by various people are brought before justice and recovered. Now that we have found the ways to find Rupees, the next step is to convert Rupees into $$$’s.
Let me touch upon the existing export industry. Since its independence traditionally Sri Lanka is exporting tea, rubber, coconut, cinnamon and value-added garments. Sri Lanka exports bulk and value-added products; more efforts to convert the bulk commodities to value addition will get higher Dollar revenue and employment opportunities which may help to save the day in the short term. In this endeavor, it is suggested that the Export Development Board be the center of the activities to plan, coordinate and implement the project outlined below.
Capitalising on old glory
It is suggested to capitalise on the brand name “Ceylon”. A trusted name is still spoken by many people around the world for good quality Tea, therefore it is an opportunity to derive the equity of its repute and to bring back the memories of good vibes of the then Ceylon days. This brand will be owned by the Sri Lankan government (Export Development Board) offering brand franchises to the private sector to export Sri Lankan produce under this brand. It is the task of the government to identify, plan, coordinate, facilitate and franchise the produce to the private sector to be exported under the “Ceylon” brand. The ministries and departments involved in the project would be; The Ministry of Finance, the Department of Textile Development, the Department of Agriculture, Arts and Crafts (Salusala), Sri Lanka Institute of Standards and the Foreign Ministry. The project is to be coordinated by the Export Development Board (EDB). As the government sector is overburdened by excess staff, they can be better utilised effectively in this project without new recruitment for the administration of the project. The role of the Foreign Ministry would be to convince the 1st world countries for an import tax waiver for a period of 3 – 5 years for Sri Lankan exports under the “Ceylon” brand. This will induce a greater cost-benefit and justification for foreign buyers to purchase. Sri Lanka Standards Institute must set standards and ensure product quality.
Presently few companies in SL are exporting value-added products directly selling to large retail chains in overseas markets. It is faster and more viable to use the existing export companies to support the distribution of the “Ceylon” brand in some of these categories.
A strategy and role of SMEs
1) Batik and Tie and Dye – During the closed economic era 70’s, Batik was a thriving industry in Sri Lanka. Batik is a product loved by tourists, made in Sri Lanka for decades and we have the know-how and the skill. The Department of Textile Development to identify areas where Batik garments are produced, and expand the production with the help of the present manufacturers as a larger cottage industry in that respective territories as clusters by providing equipment, material, and training. It is suggested EDB liaise with garment manufacturers and promote the development of attractive designs with patents. It will be driven by collaboration with international fashion designers and showcase the products at international pageants. Be unique in our creations and make Batik the next fashion trend in 2023/2024. Batik printing cottage industry will sell at an agreed price to the garment manufacturer who in turn will export it under the “Ceylon” brand name. It is suggested initially to work with one of these countries – France, Sweden, United Kingdom, Spain or Italy.
2) Handlooms – These products are known to be made in deaf and blind schools and carried by foot and sold house to house in Sri Lanka. They produce bed sheets, pillow cases tea towels, and cushion covers with a bit of flows in the quality which can be improved. It is suggested that the Government (EDB) gets involved through the Ministry of Textile Development and organises this category as a well-run cottage industry and export these to the 1st world. The brand “Ceylon” will tell the story of how and where it is made. Once again cluster development, facilitating financial, knowledge, and quality improvement should be instilled in this project. The aim is to make Sri Lankan handlooms available in one megastore such as IKEA in one country as the starting point.
3) Arts and Crafts – Over the years Sri Lankans have crafted the art of producing a variety of craft products consisting of wooden craft, cane, bamboo, and pottery which are sold through craft shops for tourists. These products have a greater potential to be exported under the “Ceylon” brand with presentable packaging. These small industries are located in certain geographic areas and therefore creating clusters and a collection centers are desirable. It is suggested to target IKEA stores in one country such as in the UK.
4) Consumer Goods – The principle of clusters and collection and packing centres need to be organised by the Agriculture Ministry and channel the export to the brand franchisee. It is the role and responsibility of the Agriculture Ministry to ensure the quality and consistency of the products. A few products identified which need less or no fertiliser are, Kitul Treacle, Kitul Jaggery (slabs and bars), Cashew Nuts, Peanuts, Almond Nuts, and Walnuts. Local Spices such as Turmeric Powder, Crushed Ginger, Cloves, Black Pepper, etc. Established manufacturers in the Biscuits and Confectionary industry can export a few budget products under the “Ceylon” brand. A private sector company that is currently exporting its brands into many countries and selling to supermarket chains will be the best option to hand over the franchise.
The brand “Ceylon” will not only generate foreign revenue it will create more awareness amongst the 1st world countries thus promoting Tourism subliminally as the brand will speak. The idea is to create a reason to purchase the brand with the story that will be told – a brands’ social responsibility program to be tied to the promise depicted in the packaging and thus through an unconscious behavior, the consumer purchasing the brand will want to visit Sri Lanka.
Let us start today and aim to build a global brand “Ceylon” and reap benefits.
Opinion
Can a punishment-free child become a threat to Sri Lankan society?
Children are the future of every nation, and the values they learn during childhood shape the society they will eventually lead. In Sri Lanka, where family traditions, respect for elders, and social responsibility have long been important cultural values, the way children are raised remains a topic of great interest. In recent years, many parents and educators have moved away from traditional forms of punishment and embraced more child-friendly approaches to discipline. While protecting children from physical and emotional harm is essential, an important question arises: can a child who grows up without any form of punishment or consequences become a threat to Sri Lankan society?
To answer this question, it is necessary to understand the difference between punishment and discipline. Punishment is often associated with penalties imposed for wrongdoing, while discipline refers to teaching children self-control, responsibility, and respect for rules. Modern child psychology generally discourages harsh physical punishment because it can cause fear, anxiety, and resentment. However, completely removing consequences for inappropriate behavior may create a different set of problems.
Sri Lankan society has traditionally emphasized discipline within the family. Parents, grandparents, and teachers have often played active roles in guiding children’s behavior. Respect for elders, obedience, and good manners have been considered important virtues. While some traditional disciplinary methods may no longer be acceptable, the underlying principle of teaching accountability remains relevant.
A child who never faces consequences for wrongdoing may struggle to understand the boundaries that exist in society. For example, if a child is allowed to insult others, damage property, or ignore rules without correction, they may develop the belief that their actions have no consequences. Such attitudes can become problematic when the child enters school, the workplace, or the wider community.
Sri Lankan schools already face challenges related to student discipline. Teachers often report difficulties in managing classrooms where some students refuse to follow instructions or respect school regulations. When children are not taught accountability at home, educational institutions may find it harder to maintain a productive learning environment. This can affect not only the individual student but also classmates whose education is disrupted.
Another concern is the development of entitlement. A child who is never told “no” may come to believe that personal desires should always be fulfilled. In a society where cooperation and mutual respect are essential, such attitudes can lead to conflicts with peers, teachers, employers, and even family members. Sri Lanka’s social fabric depends heavily on community relationships, and individuals who fail to respect others can weaken these bonds.
The influence of social media and modern technology has added another dimension to this issue. Today’s children have access to information and entertainment on an unprecedented scale. Without proper guidance and consequences, some may misuse technology, engage in cyberbullying, spread misinformation, or develop unhealthy habits. Parents who avoid setting limits may unintentionally expose children to risks that affect both personal development and social well-being.
The workplace offers another example of why accountability is important. Sri Lanka’s economic development depends on a workforce that is disciplined, responsible, and capable of working with others. Employers value punctuality, respect, and professionalism. Individuals who grow up without learning responsibility may find it difficult to meet these expectations, affecting both their personal success and the productivity of organizations.
However, it is equally important not to interpret this argument as support for harsh punishment. Research has shown that excessive physical or emotional punishment can have serious negative effects on children. Fear-based parenting may produce obedience in the short term but can damage confidence, trust, and mental health in the long term. Therefore, the solution is not stricter punishment but more effective discipline.
Positive discipline provides a balanced alternative. It involves setting clear rules, explaining expectations, and applying fair consequences when those rules are broken. For instance, if a child neglects schoolwork, they may lose certain privileges until responsibilities are fulfilled. If they damage property, they can be required to help repair or replace it. Such consequences teach accountability while preserving the child’s dignity.
Sri Lankan parents, teachers, and community leaders all have a role to play in nurturing responsible citizens. Families should create environments where children feel loved and supported but also understand that actions have consequences. Schools should encourage character development alongside academic achievement. Religious and community organizations can reinforce values such as honesty, compassion, and respect for others.
A balanced approach is especially important in a rapidly changing society. As Sri Lanka continues to modernize and integrate with the global community, young people must learn not only their rights but also their responsibilities. Freedom without responsibility can lead to selfishness, while discipline without compassion can lead to fear. The challenge is to find the middle ground.
A punishment-free child can become a concern for Sri Lankan society if the absence of punishment also means the absence of discipline and accountability. Children who never learn consequences may struggle to respect rules, authority, and the rights of others. However, harsh punishment is not the answer. The most effective approach combines love, guidance, clear boundaries, and fair consequences. By raising children who understand both freedom and responsibility, Sri Lanka can build a future generation that strengthens society rather than threatens it.
Saumya Aloysius
(An essayist, children’s writer and freelance writer who holds a Master’s Degree in Sociology from the University of Kelaniya)
Opinion
SriLankan Airbus struck by lightning
On Friday 12 June, 2026, a SriLankan Airlines Airbus 330 was en route from Colombo to Sydney, Australia was about 45 minutes into its flight when a loud bang was heard, accompanied by a blinding flash. In what was assumed to be a lightning strike, the airplane’s left (No. 1) engine was damaged, forcing the aircraft to return to BIA-Katunayake, where it landed safely.
Lightning travels from cloud to cloud or cloud to ground. Because the aircraft is not electrically ‘grounded’, or ‘earthed’, it must have been in the path of the thunder bolt purely by chance. There is also a phenomenon whereby the aircraft may travel through an electrically charged atmosphere (for example a cloud) where an electrical charge could build up and strike, or be emitted, as lightning. In such an instance, pilots hear electrical static in their headsets before the strike. Usually, when lightning strikes an aircraft in flight, the electrical charges remain on the outside, as on a ‘Faraday’s Cage’ apparatus, and the passengers and crew are perfectly safe.
To help the efficient and safe discharge of static electricity from the airplane’s structure, static wicks, or static dischargers, are fitted at the trailing (rearmost) edges of the wings and tail surfaces. When an airplane has landed after a lightning strike, ground engineers count the number of wicks that may have been burnt out to ensure that a minimum (recommended) number is available for a subsequent flight. Sometimes, there is minor damage, like pitting of the paintwork at the points where the charges left the aircraft.
The last instance in the USA of an airplane believed to have been lost due to a lightning strike was on December 8, 1963, when a Pan Am Boeing 707-121, en route from Baltimore, Maryland to Philadelphia, Pennsylvania, suffered a fuel tank explosion, later determined to have been the result of a lightning strike. Since then, aircraft have been rendered immune from lightning damage thanks to extensive research conducted by manufacturers using high-voltage currents.
Interestingly, modern airliners have electronic instrument displays which don’t even flicker when the aircraft is struck by lightning. By a process of connecting all the metallic parts, known as ‘bonding’, the entire fuselage effectively becomes a protective cocoon, so electrical charges caused by lightning will always reside on the outside of the aircraft.
What is unusual in the recent SriLankan Airlines incident is the extent of damage to the left engine. Did it encounter hail or ingest something?
Only a thorough, independent inquiry by aviation safety investigators will reveal the cause.
GUWAN SEEYA
Opinion
Beyond diagnosis: A strategic design for 7% growth by 2029 (Part I)
“Vision without execution is hallucination.” – Thomas Edison
Introduction: Stabilisation Is Not Transformation
Sri Lanka has come a long way since the economic collapse of 2022. Inflation has been brought under control. Foreign reserves have improved. Debt restructuring has advanced. Government revenue has increased significantly through taxation reforms. The exchange rate has stabilised, and confidence has gradually returned to financial markets.
These achievements deserve recognition.
However, stabilisation should not be confused with economic transformation. A patient discharged from intensive care is not necessarily healthy. Likewise, an economy that has escaped collapse has not necessarily achieved sustainable prosperity.
The central economic question facing Sri Lanka today is no longer how to avoid another crisis. Rather, it is how to achieve sustained economic growth of at least 7% per annum by 2029.
Unfortunately, much of the current policy debate remains trapped in economic diagnosis. Policymakers, economists, and commentators repeatedly identify familiar problems: (i) low productivity, (ii) weak exports, i(iii) Inadequate innovation, (iv) poor competitiveness, and (v) insufficient investment. While these diagnoses are correct, they are not new.
Sri Lanka now needs economic engineering.
The country requires a clear, measurable, and actionable National Growth Strategy for 2026-2029 that identifies (i) where growth will come from,(ii) what investments are required,(iii) which institutions will lead implementation, and (iv) how success will be measured.
The difference between diagnosis and engineering is the difference between describing a problem and solving it.
The Missing National Growth Target
One of the most striking weaknesses in Sri Lanka’s economic discourse is the absence of a publicly articulated growth target supported by a detailed implementation framework.
Successful economies establish measurable objectives.
Sri Lanka should adopt the following growth trajectory:
2026 – 4%
2027 – 5%
2028 – 6%
2029 – 7%
Such targets would provide direction to investors, public institutions, universities, exporters, and development partners. Without a destination, even the best policies risk becoming disconnected initiatives.
Today, many policy interventions appear fragmented—valuable in isolation but lacking integration into a broader national growth framework.
Growth Will Not Come From Consumption
For decades Sri Lanka relied heavily on consumption, imports, remittances, tourism, and external borrowing.
That model has reached its limits.
No country has achieved sustained prosperity through consumption-led growth alone.
The countries that transformed themselves—Singapore, South Korea, Ireland, Vietnam, and China—generated growth through productive investment, exports, industrialisation, and integration into global markets.
Sri Lanka’s future growth must therefore be driven by investment and exports rather than domestic consumption.
The challenge is not increasing spending but increasing productive capacity.
Export-Led Growth: The First Pillar of Transformation
Every successful Asian growth story has one characteristic in common: exports.
Exports generate foreign exchange, create jobs, attract investment, encourage innovation, and improve productivity.
Sri Lanka should establish an ambitious target of doubling export earnings within the next decade.
This requires moving beyond traditional exports and expanding into:
High-value agriculture
Food processing
Information technology services
Logistics services
Advanced manufacturing
Professional services
Export growth must become a national mission comparable to post-war reconstruction efforts seen elsewhere in Asia.
Without a major expansion of exports, sustained 7% growth will remain elusive.
Manufacturing: The Forgotten Growth Engine
Manufacturing remains the single most important source of rapid economic transformation worldwide. Vietnam provides perhaps the best recent example.
Through (i) industrial zones, (ii) trade agreements, (iii) infrastructure development, and (iv) targeted investment attraction, Vietnam became deeply integrated into Asian production networks.
Sri Lanka possesses strategic advantages:
A prime Indian Ocean location
Strong port infrastructure
Educated labour force
Proximity to India
The country should establish specialised manufacturing clusters focusing on:
Electronics assembly
Medical devices
Processed food products
Boat building
Rubber-based products
Engineering components
Rather than attempting to compete with every country, Sri Lanka should specialise in selected niches where competitive advantages can be developed.
RCEP: The Strategic Door to Asia
Sri Lanka’s future lies increasingly in Asia.
The Regional Comprehensive Economic Partnership (RCEP) represents the largest trading bloc in the world and includes many of the fastest-growing economies.
Membership or closer integration with RCEP supply chains could provide Sri Lankan exporters with access to markets, investment, technology, and production networks that are currently beyond reach.
Unfortunately, discussion on RCEP remains limited compared with its strategic significance.
A dedicated national roadmap for RCEP engagement should become a top economic priority.
The question is not whether Sri Lanka can afford to integrate more deeply into Asia.
The question is whether Sri Lanka can afford not to.
Knowledge Economy: Turning Universities Into Growth Institutions
Sri Lanka’s universities produce thousands of graduates annually, yet their contribution to commercial innovation remains limited.
Globally, universities have become engines of economic development.
Research institutions should not merely produce graduates; they should produce patents, technologies, startups, and commercial solutions.
A national innovation framework should:
Link universities with industry
Encourage commercialisation of research
Support technology transfer
Expand startup financing
Reward innovation and entrepreneurship
Knowledge must become an economic asset rather than an academic exercise.
Dairy, Agriculture, And Import Substitution
Export growth alone is insufficient.
Sri Lanka must also reduce unnecessary import dependence.
The dairy sector offers a compelling example.
For decades, billions of rupees have left the country through dairy imports despite favourable climatic conditions and substantial agricultural potential.
A comprehensive dairy development strategy should focus on:
Improved genetics
Feed production
Commercial farming
Processing investment
Farmer productivity
The objective should be import substitution combined with rural income growth.
The same principle can be applied selectively to other sectors where domestic production is economically viable.
Creating A National Investment Targeting Agency
Sri Lanka does not need another bureaucracy.
It needs a professional institution dedicated exclusively to investment targeting.
Instead of passively waiting for investors, this agency would actively identify and attract strategic investments aligned with national priorities.
Its mandate would include:
Identifying priority sectors
Marketing opportunities globally
Coordinating approvals
Monitoring outcomes
Facilitating technology transfer
Singapore’s Economic Development Board and Ireland’s Industrial Development Agency demonstrate how targeted investment institutions can transform national economies.
Sri Lanka requires a similar mechanism adapted to local realities.
From Economic Diagnosis To Economic Engineering
The next stage of Sri Lanka’s recovery requires a fundamental shift in thinking.
The policy debate must move beyond identifying problems. The country already knows its problems.The challenge is implementation.Every policy proposal should be evaluated against a simple question:
Will this contribute to achieving 7% growth by 2029?
If the answer is no, resources should be redirected.
Economic engineering requires focus, prioritisation, accountability, and measurable outcomes. The era of fragmented initiatives must give way to a coherent national growth strategy.
Summary
Sri Lanka has achieved significant macroeconomic stabilisation, but stabilisation is only the first step toward sustainable prosperity.
To move from recovery to transformation, Sri Lanka should adopt a National Growth Strategy for 2026-2029 built around five pillars:
Export-led growth
Investment-led growth
Manufacturing expansion
Knowledge-economy development
Regional integration through RCEP and Asian supply chains
Supporting sectors such as dairy, tourism, logistics, and information technology should be strategically developed within this framework.
Most importantly, investment must be targeted rather than scattered, supported by specialised institutions and measurable performance indicators.
Conclusion
History demonstrates that no nation has become prosperous by accident. Economic success is rarely the product of isolated policies or short-term political initiatives. It is the outcome of a deliberate strategy pursued consistently over many years.
Sri Lanka stands at a crossroads.
One path leads to modest growth, periodic crises, recurring debt challenges, and continued vulnerability. The other leads to transformation through investment, exports, innovation, manufacturing, and regional integration.
The choice is ultimately strategic.
The time has come for Sri Lanka to move from economic diagnosis to economic engineering.
The future will not be determined by how successfully the country stabilised after the crisis. It will be determined by how effectively it builds the foundations for sustained growth thereafter. If Sri Lanka can articulate and execute a coherent investment-led growth strategy today, achieving 7% growth by 2029 need not be an aspiration.
It can become a national objective—and a national achievement, economic Engineering
The writer, among many, served as the Special Advisor to the Office of the President of Namibia from 2006 to 2012 and was a Senior Consultant with the UNDP for 20 years. He was a Senior Economist with the Central Bank of Sri Lanka (1972-1993). He can be reached via asoka.seneviratne@gmail.com
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