Business
HOMELUX celebrates its 10th anniversary
Today Homeluxe has become a leading distributor in Sri Lanka for high quality world-class, innovative kitchen appliances for consumers in the country. From a journey that started its operations with one retail outlet and a staff of 7 in 2012, Homelux has grown today to evolve into an innovative business operating island-wide with 14 internationally renounced brands offering over 988 products in its portfolio.
From US the brands include KitchenAid for stand mixtures, Korkmaz from Turkey, for high quality cooking vessels and kitchen appliances, O’cuisine: as a unique glassware brand from France, KAI knives from Japan with award winning certification such as “Red Dot” for their unique knife’s design and patients, and Butterfly: world’s No 1 Stainless Steel appliances and mixer grinder manufacturer and many more brands with innovative products that we offer today to all Sri Lankans. These brands have strengthened Homelux journey for the past 10 years and will further evolve in our future journey of Homelux together.
Homelux is a subsidiary of Avarna Ventures, a family-owned business which has grown into a successful business conglomerate in Sri Lanka. Avarna has evolved into a diversified group of businesses such as Rainco, Light & Shade, Blink International, World of Outdoor, Gift Works, Miller Holz, are some of the many subsidiaries. Through each of its subsidiaries’ core strengths, the group has grown and expanded and yet maintained its cultural values through its generations. This has fueled the success of its subsidiaries operating under Avarna Ventures and today to lead in markets both locally and internationally in their respective businesses and industries.
We are continuing to innovate and search for qualitative cooking and smarter kitchen solutions for Sri Lankan consumers. We are redefining kitchen and living for Sri Lankan households. In driving this vision, we are developing strategic partnerships with manufacturers as well as with leading universities and research institutions locally as well as internationally. Therefore, as a result, we have already initiated pioneering smart solutions such as induction cookers and cooking habits to assist the busy lifestyle in households.
During the ceremonial event, the CEO of Homelux, Mr. Ruvindhu Guneratne, introduced its all new www.homelux.lk web platform. He stressed the re-launched website was developed to assess the growing demand and the ease of shopping experience searched today by many Sri Lankans. The website is an integrated solution that drives connecting with external partners such as Daraz, Dialog, Kapruka and many more. It was also a key highlight to state that Homelux journey has now centered to drive better customer experience across all its online and offline channels, especially in aftersales services. The CEO highlighted the importance of customer service and Homelux drive to ensure these results via online purchase at www.homelux.lk as the team ensure to deliver the product island-wide and within 24 hours for Colombo and Colombo suburbs customers.
Through these initiatives, the organization is laying the foundation to build a strong future, whilst overcoming the current economic conditions and assessing the potential export opportunities in the industry for Sri Lanka.
So, we welcome you to join us on this journey to the future and for a unique experience. Visit our showroom at One Galle Face or any of our island wide network of authorized dealers’ outlets. We look forward to providing a brand-new kitchen experience for Sri Lankan people and leveling up their kitchen and living experience in Sri Lanka.
Business
Cost-effective clearance of goods across borders to determine worth of Customs Paperless Declaration
By Ifham Nizam
The introduction of the Customs Paperless Declaration from October 1 could mark an important step in Sri Lanka’s efforts to modernise trade, but its real value will depend on whether it reduces the time and cost of moving goods through the country’s borders, Customs House Agents & Traders Association President Mohamed Niyas said.
Niyas warned that digitising Customs declarations alone would not necessarily translate into faster cargo clearance or lower costs for businesses.
‘Expecting a dramatic improvement in clearance speed under the present conditions is like expecting Ferrari performance from a Morris Minor configuration, he said.
For importers and exporters, the issue extends well beyond paperwork. Every additional hour or day that cargo remains in the clearance chain can have wider consequences for businesses, including increased port and storage-related costs, additional working-capital requirements, uncertainty over delivery schedules and disruptions to production and distribution.
Niyas said the competitiveness of Sri Lanka’s trading sector ultimately depended on how efficiently goods could move through the country’s border-clearance system.
‘The real bottleneck is not merely the absence of paper. It is the entire clearance ecosystem—the limitations of the existing ASYCUDA World system, excessive regulatory interventions by Other
Government Agencies, multiple approvals, physical examinations, manual interventions, fragmented processes and institutional constraints, he said.
He cautioned that unless these bottlenecks were addressed, there was a risk that the paperless initiative would merely digitise existing bureaucracy.
‘If these underlying constraints remain unchanged, there is a real risk that the new paperless system could become another “copy-and-paste road show”—where an old, complex clearance process is simply transferred onto a digital screen without fundamentally changing the process itself, Niyas said.
For businesses dependent on imported raw materials, machinery, components and other inputs, clearance efficiency can directly affect the wider supply chain.
Delays at the border can create uncertainty for manufacturers, distributors and retailers, while exporters can face difficulties meeting delivery schedules when imported inputs or export consignments are held up.
Niyas therefore argued that the success of the October 1 initiative should be judged by its impact on trade flows rather than by the number of declarations processed electronically.
‘Paperless does not automatically mean faster, he said. ‘Digitising a slow process does not make the process fast. It only makes the slow process digital.’
He said Sri Lanka needed to move towards what he described as “process-less Customs”—a system in which unnecessary procedures are eliminated rather than simply converted into electronic procedures.
Among the reforms he called for are simplification of Customs declarations and approval workflows, improvements to the functionality of ASYCUDA World, greater use of risk-based inspections and better integration of Other Government Agency approvals.
Niyas also called for the elimination of repetitive document submissions and physical endorsements, greater use of pre-arrival processing, sufficient capacity for digital document uploads and clearly defined service-level timelines for Customs and OGAs.
Business
China backs Sri Lanka’s Non-aligned stance to counter regional pressures
By Sanath Nanayakkare
As global attention has fixed on the high-level diplomatic choreography at the United Nations General Assembly in New York, a subtler, yet profound geopolitical signal was sent from Colombo, yesterday.
In a major address marking the founding anniversary of the People’s Republic of China, newly appointed Chinese Ambassador Wei Huaxiang chose to anchor bilateral relations not just in modern trade or infrastructure, but in a shared respect for Sri Lanka’s legacy of non-aligned independence.
By explicitly invoking Sri Lanka’s foundational role in the 1976 Non-Aligned Summit, Beijing was doing something unexpected in an era defined by fierce great-power rivalry: it was officially validating a small island nation’s right to maintain an independent foreign policy stance.
The Strategic Value of Independence
For decades, nations caught in the crosshairs of major-power competition have faced intense pressure to pick sides. Yet, Ambassador Wei’s embrace of Colombo’s non-aligned tradition signaled a different diplomatic playbook. Instead of demanding alignment, Beijing was framing its partnership as a reliable counterbalance to regional pressures. By honouring Sri Lanka’s diplomatic autonomy, China was effectively reassuring smaller economies that sovereign independence and robust economic cooperation can coexist.
Beyond Ports and Industrial Zones
This diplomatic framing reframed the narrative surrounding major collaborative ventures like the Colombo Port City and Hambantota Port. While foreign analysts often view these projects exclusively through the lens of strategic rivalry, Beijing’s diplomatic messaging tied them back to a historical ethos of solidarity—evoking memories of the 1952 Rubber-Rice Pact.
By marrying economic projects with a stated respect for non-alignment, China is positioning itself as a steadfast stakeholder that respects Sri Lanka’s internal agency during difficult economic and political seasons.
As both nations look toward major milestones in 2027—including the 70th anniversary of diplomatic ties—this nuanced diplomatic move revealed how historic traditions are being leveraged to navigate modern multipolar realities.
For global observers, the takeaway was clear: in the shifting architecture of Asian geopolitics, respecting a nation’s historical neutrality may just be the most effective way to secure a lasting partnership, a diplomatic masterclass that Ambassador Wei Huaxiang executed in style.
Business
Sri Lanka Insurance Life appoints Dr. Sameera Dharmasena Chief Executive Officer
Sri Lanka Insurance Life (SLIC Life), the nation’s largest and strongest Life Insurer, is pleased to announce the appointment of Dr. Sameera Dharmasena as its new Chief Executive Officer, effective 22nd September 2026.
Dr. Dharmasena is a distinguished insurance professional with over 21 years of experience in the Sri Lankan insurance industry, having held senior leadership positions across several leading insurance companies affiliated with some of Sri Lanka’s largest business conglomerates. His extensive career spans both local and multinational insurance environments, bringing together broad industry expertise, strategic leadership and a strong commitment to the advancement of the insurance profession.
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