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‘Pricing, industry connections and influence playing key roles in SL’s PR industry’

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Ninety seven per cent of the respondents in a survey of Sri Lanka’s PR industry carried out in October by the Asia-Pacific chapter of the Public Relations and Communications Association (PRCA), the world’s largest and influential PR body, state that the local PR industry has got competitive over the recent years, with pricing, industry connections and influence playing a key role instead of talent and innovation.

Twenty five out of 33 professionals cited that their clients ‘somewhat’ understand the true potential and impact of PR, and that the pandemic and recent economic events have pushed companies to manage their reputation proactively, a PRCA-APAC press release states. The survey was carried out to understand and inform on the state of the PR industry in Sri Lanka. The survey was carried out among 33 leaders and senior executives from over local multinational PR agencies.

The press release adds: ‘The findings give a hint that despite being a niche industry, the PR profession and landscape in the country is poised for exponential growth given that some of the diverse challenges and suggestions are addressed timely. We at PRCA APAC will actively be involved in uplifting the standards together with the agencies and other stakeholders,’ said country representative Thanzyl Thajudeen MPRCA, who curated and led the initiative.

‘Print topped as the most preferred channel among clients (79pct), followed by online, social media, TV/radio, and others. However, 42pct mentioned their clients citing print PR as not effective at some point with 33pct strongly advocating that print is very much here. When it comes to which channels their agencies promote, online surpassed print slightly by 12pct.

‘Most of the clients were seen engaging with on-going PR activities, followed by reputation building, brand positioning, crisis response and mitigation, and internal communications. 88pct of those surveyed have been involved or encountered clients requesting crisis response PR strategies with 76pct mentioning internal communications plans.

‘The challenges their clients were facing include budget cuts (91pct), exchange rates (64pct), import ban (55pct), and retaining talent and finding customers (50pct). Agencies cited client budget cuts (94pct) as the biggest concern faced with the present volatile situation, followed by convincing clients the crucial role PR could play, payment delays, and employee turnover.

‘However, 67pct cited that proving and justifying ROI and value of PR is the greatest challenge with the need to have more measures, tools and insights in place.

‘Despite the many challenges and half of the respondents feeling a burnout in their role, the PR industry is very optimistic. 79pct stated that there are many new areas to learn within the discipline, citing that PR is becoming more social than digital and that it also requires an approach backed by analytics, accountability and ethics.

‘This was well reflected when asked as to why they work where they work. Learning (79pct) superseded all other factors such as agency reputation, networking, compensation, networking, job mobility, and workplace environment. 72pct have also taken up self-paced learning activities recently, including networking with other industry peers in the last 12 months.

‘ PR professionals cited that the industry needs to work more towards knowledge sharing, collaborations and partnerships, and talent and capacity building (73pct), with nearly half of them suggesting the need to uplift its ethical standards.

‘Many voiced the need to address and change the misconceptions among clients and society at large of what PR really is, going way beyond the traditional ‘media release’ sense, and that a solid educational or vocational framework is required to help aspiring students and professionals alike to comprehend and understand this lucrative profession in its right essence including ongoing knowledge transfer and training sessions among all agencies involved in the broader spectrum of communications.’

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 82 countries worldwide. With staff in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations. We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA). The Sri Lanka representative can be reached via srilanka@prca.global.



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Urgent joint action plan to tackle pollution in Lake Gregory

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Top level consultations proceeding on Lake Gregory

By Ifham Nizam

An urgent joint action plan is to be implemented to tackle the worsening water pollution threatening the environmental health and tourism value of Lake Gregory in Nuwara Eliya, following a special inspection and high-level discussion held yesterday.

The inspection and subsequent discussion were led by Deputy Minister of Environment Anton Jayakody, who stressed the need for immediate and coordinated intervention to address the emerging pollution problem before it causes further ecological damage to the iconic lake.

The meeting, held at the Nuwara Eliya District Secretariat, brought together Deputy Minister of Education Dr. Madhura Seneviratne, Chairman of the Nuwara Eliya District Coordinating Committee Manjula, District Secretary Nandana Jayakody, Secretary to the Ministry of Environment K. R. Uduwawala, the Central Environmental Authority’s District Director and senior officials representing the Irrigation Department, National Water Supply and Drainage Board and Urban Development Authority.

A key decision was to establish a special Management Committee comprising representatives of the Sri Lanka Navy, Central Environmental Authority, Nuwara Eliya Municipal Council and District Secretariat to formulate and implement an immediate action programme.

The committee is expected to identify practical short-term measures while accelerating longer-term interventions aimed at preventing pollutants from reaching the lake.

One of the immediate priorities will be the reactivation of the 13-pond natural treatment system, which was designed to naturally filter agricultural runoff and urban wastewater before such pollutants enter Lake Gregory.

Officials also discussed strengthening natural aeration and introducing natural filtration methods to tackle foul odours and improve the quality of the lake water.

Particular attention will be given to reducing nitrogen and phosphorus concentrations, which can contribute to excessive nutrient enrichment and deterioration of aquatic ecosystems.

The meeting further emphasised the urgent need to prevent wastewater from the Nuwara Eliya municipal sewerage network and other sources of waste from being discharged into the lake.

Long-term project proposals aimed at providing a sustainable solution to wastewater and pollution entering Lake Gregory will also be expedited.

The authorities recognised that protecting Gregory Lake is not merely an environmental obligation but is also critical to safeguarding Nuwara Eliya’s tourism economy. The lake remains one of the town’s most prominent attractions, drawing large numbers of domestic and foreign visitors.

The Government therefore intends to coordinate the efforts of all relevant institutions to implement both immediate remedial measures and long-term pollution-control projects.

The latest initiative comes amid growing concern over the condition of the lake, highlighting the need for a comprehensive approach that addresses pollution at its sources rather than relying solely on periodic clean-up operations.

Authorities said prompt implementation of the agreed measures would be essential to restore and protect the ecological health of Gregory Lake while preserving its scenic value and appeal as one of Nuwara Eliya’s major tourist attractions.

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Sri Lanka: An example of a country building a modern, resilient financial architecture

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SB Seker, Head of APAC, Binance

By SB Seker, Head of APAC, Binance

Sri Lanka’s economic rebound over the past four years is a testament to national resilience. The World Bank’s recent upgrade of Sri Lanka to an upper-middle-income economy, alongside significant improvements on the Global Peace Index, marks a definitive turning point. The nation has successfully moved past acute crisis management and is now laying the groundwork for long-term stability.

Sustained economic recovery requires more than traditional macroeconomic rebuilding, it demands a future-proof financial ecosystem. As commerce, capital flows, and consumer behavior increasingly digitize, governments worldwide are recognizing that emerging technologies cannot remain in a regulatory vacuum.

This is precisely why the Sri Lankan government’s recent decision to empower the Securities and Exchange Commission (SEC) as the official regulator for Virtual Assets and Virtual Asset Service Providers (VASPs) is a landmark policy move. Sri Lanka is signaling that it is serious about holistic financial modernization. Protecting retail investors from spurious platforms, encouraging accountability, and embracing structural reform are the hallmarks of an economy looking confidently toward a secure digital future.

For an island nation with an estimated 420,000 digital asset users – a population that is young, highly literate, and tech-savvy – establishing a clear regulatory perimeter is important. The absence of formal frameworks means retail participants may navigate unmonitored digital spaces without regulatory recourse, facing elevated risks from opaque operators and platforms lacking essential consumer safeguards. That gap is exactly where bad actors thrive. By bringing VASPs under structured oversight, aligned with robust Anti-Money Laundering (AML) standards, Sri Lanka is prioritizing market integrity and user protection.

Crucially, this regulatory clarity empowers everyday citizens. A functioning VASP framework closes it. Clear rules draw a bright line between deceptive actors and transparent, Tier-1 compliant platforms that adhere to rigorous standards. When compliance becomes the baseline, users gain access to critical transparency measures. Simple things like proof-of-reserves audits, independent confirmation that customer funds are actually there, stop being a nice-to-have and start being table stakes.

The legislation still has to be drafted and passed, and effective implementation will be the key part. Licensing timelines need to be realistic, compliance requirements need to make sense for both global exchanges and smaller local players, and the dialogue between regulators and industry needs to continue past the Cabinet approval. Get that right, and Sri Lanka won’t just have caught up with global standards, it will have shown other emerging economies a workable path for doing the same.

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Positive sentiments make a comeback to CSE in wake of peace deal news

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By Hiran H. Senewiratne

CSE trading yesterday reflected positive sentiments due to reducing tensions in the West Asian region following Iran’s positive reactions to peace overtures.

The All Share Price Index went up by 43.21 points, while the S and P SL20 rose by 20.37 points.

Turnover stood at Rs 2.2 billion with three crossings. Those crossings were; Softlogic Capital 6.7 million shares crossed to the tune of Rs 73 million; its shares traded at Rs 11, HNB 176,000 shares crossed for Rs 67 million; its shares traded at Rs 380 and JKH 1 million shares crossed for Rs 20 million; its shares sold at Rs 19.70.

In the retail market companies that mainly contributed to the turnover were; WindForce Rs 495 million (12.7 million shares traded), Digital Mobility Solutions Rs 258 million (1.6 million shares traded), Sierra Cables Rs 246 million (6.9 million shares traded), Haycarb Rs 90 million (457,000 shares traded),Commercial Credit and Finance Rs 79 million (733,000 shares traded), HNB Rs 74 million (195,000 shares traded) and CCS Rs 57 million (548,000 shares traded). During the day 66.4 million share volumes changed hands in 17017 transactions.

It is said that the banking sector, especially HNB, and manufacturing sectors performed well, while the renewable energy sector, especially WindForce, traded well at the floor.

Meanwhile, Arcasia Investment & Trading and ATX Partners announced the conversion of their voluntary offer to a mandatory offer for Industrial Asphalts (Ceylon) under the Company Takeovers and Mergers Code.

The offers received acceptances totaling 1,880,693,010 shares (50.16% shareholding), including 48.03% from Ramanan Govindasamy and 2.13 percent from Srikumar Balasubramaniyam on August 24, 2026

Yesterday the rupee was quoted at Rs 328.00/05 to the US dollar in the spot market stronger from Rs 328.50/60 Tuesday, while bond yields were steady to lower on select tenors, dealers said.

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