Business
Digital Marketing Association of Sri Lanka meets Minister of Tourism to revive tourism sector
The Digital Marketing Association of Sri Lanka (DMASL) has partnered with the Ministry of Tourism to provide consultation and insight on digital marketing to promote tourism in Sri Lanka.
The partnership aims to assist the Tourism Ministry to revitalize and enhance the tourism industry by maximizing its reach and results through digital marketing, which in turn is expected to help alleviate the prevailing forex crisis.
The partnership comes as part of the DMASL’s continuous efforts to drive and promote Digital Marketing in Sri Lanka’s Government organizations and related institutions.
The Executive Committee of DMASL met with Tourism Minister Harin Fernando and newly appointed Sri Lanka Tourism Brand Ambassador Sanath Jayasuriya recently to strategize how best to implement digital marketing strategies that will help augment the tourism sector in Sri Lanka.
Commenting on the partnership, the President of the Digital Marketing Association of Sri Lanka, Umair Wolid said, ” the DMASL, as Sri Lanka’s official association for digital marketers expects to help Sri Lanka tourism with digital marketing-related inputs via this partnership in a bid to revive the economy. We are also looking at helping Sri Lanka recover from the prevailing forex crisis, and the entire industry is geared up to take on the challenge.”
Meanwhile, Tourism Minister Harin Fernando said, “We are confident that our digital marketing industry is lucrative and full of amazing talent, who are skilled and capable to help Sri Lanka turn the prevailing economic crisis around and revitalize the tourism industry in Sri Lanka. We look forward to working with DMASL to help revitalize our tourism industry via digital marketing.”
Business
Sri Lanka Tourism makes a strong impression at CMT 2026 in Stuttgart, Germany
Sri Lanka Tourism marked its presence at CMT 2026, held in Stuttgart, Germany, one of the largest consumer travel fairs in Europe. The Sri Lanka Stand accommodated representatives from the local tourism industry, providing a valuable platform to connect directly with the German travel community, particularly travellers with long-haul travel intentions.
Sri Lanka’s participation at CMT 2026 enabled direct engagement with consumers and helped stimulate interest in exploring the country’s diverse and year-round travel experiences. This presence addressed a long-standing need for Sri Lanka Tourism to participate in major consumer-focused travel platforms, effectively taking destination promotion directly to the travellers’ doorstep.
A wide range of travel packages, customised itineraries, accommodation options, and experiential offerings were presented to interested German consumers by Sri Lankan DMCs, under the umbrella of Sri Lanka Tourism. The platform also allowed potential travellers to clarify concerns and queries related to planning travel to Sri Lanka through direct, face-to-face interactions with industry professionals.
These direct engagements enabled Sri Lankan industry participants to gain valuable insights into emerging travel interests, changing consumer behaviour, and evolving customer expectations in the German market. The face-to-face discussions with end consumers strengthened the industry’s understanding of demand trends and product requirements.
Strategically, Sri Lanka Tourism’s focus on B2C promotions serves as a catalyst for strengthening B2B platforms, ensuring that final decision-makers—the travellers—are actively engaged alongside trade partners. This alignment enhances the overall effectiveness of trade collaborations. Well-designed consumer promotion activities, including giveaways, contests, experiential engagements, and cultural performances, created emotional connections with visitors, improved destination recall, and reinforced Sri Lanka’s positioning as a compelling long-haul destination. (Sri Lanka Tourism)
Business
Adora raises the bar for hospital-backed aesthetic care in Wattala
Dr. Piyumini Gunasekara on advanced non surgical treatments
Hemas Hospitals has strengthened its regional healthcare positioning with the launch of Adora Cosmetic Centre at Hemas Hospital Wattala, introducing a hospital-backed, clinically governed model of aesthetic medicine at a time when South Asia’s cosmetic sector is expanding faster than regulation.
Unlike standalone cosmetic clinics, Adora is fully integrated into the Hemas Hospital ecosystem, embedding aesthetic services within hospital-grade infrastructure, multidisciplinary medical support and internationally aligned clinical governance.
Speaking at the launch, Dr. Lakith Peiris, Managing Director of Hemas Hospitals & Labs, said the centre represents a deliberate shift in strategy.
“Adora is not about cosmetic enhancement alone. It is built on protocols, trained clinicians and governance. As healthcare providers scale across the region, safety and medical credibility must remain non-negotiable,” he told The Island Financial Review.
The centre is positioned as a health-class facility, combining advanced aesthetic technologies with evidence-based medical pathways. This approach addresses growing regional concerns over unregulated cosmetic practices, offering patients reassurance through professional oversight and ethical medical standards.
Prabhan Gunawardena, Director General Manager of Hemas Hospital Wattala, said the initiative reflects both clinical responsibility and business foresight.
“The cosmetic industry is evolving rapidly across South Asia. Adora demonstrates how innovation can be scaled responsibly when anchored in medical expertise and hospital governance,” he said.
Detailing the centre’s scope, Dr. Piyumini Gunasekara, Medical Officer – Adora Cosmetic Centre, said treatments are designed to address medical and aesthetic concerns through personalised, evidence-based care.
She told The Island Financial Review:”We offer advanced non-surgical treatments for concerns such as hyperpigmentation, acne and acne scarring, fine lines and wrinkles, collagen loss, enlarged pores, rosacea, UV damage, excessive sweating, warts and moles. Every procedure is clinically assessed and delivered within a hospital-backed framework to ensure safe and sustainable outcomes.”
Clinical governance remains central to operations, reinforced by Dr. Malith Atapattu, Director – Medical Services and Quality, who highlighted the importance of protocol-driven care in a sector often challenged by inconsistent standards.
As Sri Lanka positions itself as a regional healthcare and medical tourism destination, hospital-led aesthetic centres such as Adora signal a broader industry shift—where growth is aligned with governance, trust and long-term sustainability.
For Hemas Hospitals, Adora represents a calculated entry into a high-growth segment without compromising medical integrity. For the region, it underscores a clear message: the future of aesthetic care lies in hospital-backed, clinically governed models—not cosmetic shortcuts.
By Ifham Nizam
Business
John Keells Consumer Foods Sector dominates SLIM National Sales Awards 2025 with landmark wins
The John Keells Consumer Foods Sector (JKCF) has reinforced its standing as a powerhouse in Sri Lanka’s FMCG industry with an exceptional performance at the SLIM National Sales Awards 2025, securing an impressive total of 27 awards. This remarkable achievement reflects the sector’s unwavering commitment to building high-performing teams, nurturing sales excellence, and driving sustained growth across its diverse business verticals.
Representing the iconic brands of Ceylon Cold Stores PLC (CCS), Keells Food Products PLC (KFP), and Colombo Ice Company (CICL), JKCF has long been recognized for its rich legacy of innovation and leadership in beverages, frozen confectionery, and processed foods. Its long-standing focus on people capability and performance culture continues to fuel industry-leading achievements, with the latest recognition at SLIM NSA 2025 marking one of the largest collective wins by a single organization in the event’s history.
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