Business
Sri Lanka showcases its glittery tourism offer at SATTE 2022
As another result of its continuous efforts at promoting Sri Lanka as a potential tourism destination, Sri Lanka Tourism participated in the South Asia Travel & Tourism Exchange (SATTE) travel fair which was held in Greater Noida, Delhi-NCR, India, from May 18-22nd, with 65 Sri Lankan travel and tourism companies participating, a Sri Lanka Tourism Promotion Bureau press release said. The release adds: ‘Sri Lanka’s participation was successful and this year’s SATTE was a collaborative effort of the High Commission of Sri Lanka in New Delhi, the Sri Lanka Tourism Promotion Bureau and 65 travel industry members, including SriLankan Airlines. India is a major source market for Sri Lanka tourism.
‘SATTE offers a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism and hospitality industry along with national and state tourism Boards. SATTE is recognized as Asia’s leading travel and tourism exhibition to conduct business, share knowledge, exchange ideas in order to arrive at solution-driven innovations to accelerate the pace of the growth of the industry. SATTE has grown in terms of exhibitions and visitors (including international and domestic buyers) and is today the biggest networking forum for the travel and tourism industry in South Asia.
‘SATTE is an exceptional trade event which is well-supported by the Ministry of Tourism, government of India, national and international tourism Boards, Indian and international travel and trade associations and organizations, among others. 1,200+ exhibitors, 35,000+ trade visitors, 800+ VIPs & delegates, 26 state tourism Boards from 50+ countries attended SATTE 2022.
‘The Sri Lanka stand had a floor area of 256.5 sqm and was a vibrant attraction, with the décor used to decorate the stand highlighting all tourism attractions of Sri Lanka. The stand warmly welcomed visitors and gave them a flavour of the perfectly blended culture and heritage of Sri Lanka. H G U Pushpakumara, Minister, High commission of Sri Lanka ceremonially opened the Sri Lanka stand in the presence of officials of the Sri Lanka Tourism Promotion Bureau, officials of the High Commission of Sri Lanka and the Country Manager, SriLankan Airlines on May 18, the first day of the event, by lighting the traditional oil lamp along with industry members.
‘India has been identified as one of the fastest growing outbound markets in the world. The UNWTO has ranked India as one of the fastest growing outbound markets in the world with the volume of travellers going up by 25% every year.
‘Sri Lanka Tourism has identified India as an important source market for Sri Lanka which could provide greater opportunities to the Sri Lankan travel industry to engage with the members of SATTE.
‘The interest in exploring new places, the rise in purchasing power, availability of direct and low fare international flights are key drivers for the growth of the Indian travel segment. Sri Lanka plays a crucial role here as the destination is described as the No.3 most talked about ‘tropical south east Asian’ travel destination. 98% of trips to Sri Lanka were for leisure purposes, mostly visited for wildlife and beaches.
‘There is strong flight connectivity to main cities of India with SriLankan Airlines, Indigo, Air India, Vistara, etc. Although majority of travel bookings are made offline (Agents and OTA platforms) travellers are increasingly preferring to book online, especially with regard to lodging.
‘Leading hotel chains, such as, Shangri-La, Movenpick, Radisson have opened in Colombo, while Grand Hyatt and ITC hotels are scheduled to launch. This is an indication of the wide interest from luxury hotel chains. New tourism zones, spanning from beaches to mountains and forests create new avenues for the tourism sector in areas, such as, luxury travel, eco-tourism, health and wellness, etc.‘MICE, casinos, wedding and honeymoon destinations, leisure, youth, Golf tours, Ramayanaya Trail, Buddhist pilgrim tours, etc. are among the main products Sri Lanka could offer Indians all year round.’
Business
Malaysia courts more Sri Lankan travelers as ‘Visit Malaysia 2026’ gathers steam
Malaysia is intensifying efforts to attract more Sri Lankan travelers by promoting its diverse tourism offerings, strong air connectivity, Muslim-friendly facilities and expanding business partnerships ahead of the ‘Visit Malaysia 2026’ (VMY2026) campaign.
Addressing the Tourism Malaysia product presentation yesterday in Colombo, Malaysian High Commissioner to Sri Lanka Badli Hisham Adam said tourism remains one of the strongest pillars of the long-standing bilateral relationship between Malaysia and Sri Lanka, helping strengthen cultural understanding, business links and people-to-people ties.
The event, organised by Tourism Malaysia Chennai in collaboration with the High Commission of Malaysia in Colombo, brought together Malaysian tourism stakeholders, airline representatives, Sri Lankan travel industry professionals and members of the media to explore new business opportunities.
The High Commissioner said Sri Lanka continues to be an important source market for Malaysia, with growing numbers of Sri Lankan travelers seeking destinations that combine diversity, affordability, quality experiences and convenient connectivity.
“As part of ‘Visit Malaysia 2026’, we warmly invite Sri Lankan travelers to discover the richness of Malaysia, he said.
Highlighting Malaysia’s tourism strengths, the envoy said the country offers a wide range of attractions, including multicultural cities, UNESCO World Heritage Sites, pristine beaches, tropical rainforests, cool highlands and unique wildlife.
These are complemented by world-class shopping, family-friendly attractions, educational opportunities, wellness and medical tourism, business events and internationally renowned hospitality.
He also stressed Malaysia’s position as the world’s leading Muslim-friendly destination, supported by an extensive halal ecosystem with internationally recognised certification, halal-certified restaurants, easily accessible prayer facilities and family-oriented amenities across the country.
Despite ongoing geopolitical uncertainties around the world, the High Commissioner said Malaysia remains a stable, peaceful and welcoming destination for international travelers.
He urged Sri Lankan travel agents to strengthen collaboration with Malaysian tourism providers by developing innovative travel packages targeting leisure travelers, business visitors and event participants.
The presentation featured leading Malaysian tourism partners, including Wyndham Ion Majestic, Lotus Desaru, Key Term Holidays representing the Sabah Tourism Board and Asian Overland representing The PULSE Group, showcasing Malaysia’s diverse tourism experiences and investment in the Sri Lankan market.
The envoy also acknowledged the contribution of airline partners and the media in enhancing Malaysia’s visibility and improving travel connectivity between the two countries.
Looking ahead to ‘Visit Malaysia 2026’, he said the future growth of tourism would depend on stronger collaboration, innovation and meaningful partnerships between industry stakeholders.
He expressed confidence that closer cooperation between Malaysia and Sri Lanka would generate fresh business opportunities while encouraging more Sri Lankan visitors to experience Malaysia’s culture, diversity and hospitality.
The High Commissioner concluded by expressing hope that the networking session would lead to stronger commercial partnerships and contribute to the success of ‘Visit Malaysia 2026’, further deepening tourism and economic ties between the two friendly nations.
By Ifham Nizam
Business
Women Empowered Global launches ‘Leadership Lab’
Women Empowered Global (WEG), a network of award‑winning female leaders, corporate CXOs and entrepreneurs, experts and thought leaders dedicated to empowering women from six continents, unveiled the ‘WEG Leadership Lab’, a 24‑week virtual intensive programme, commencing 26 September. The programme is designed exclusively for women leaders who are ready to accelerate their careers, amplify leadership visibility, and drive transformational growth.
The women‑only leadership experience breaks the mould of conventional training, offering a powerful blend of masterclasses, mentorship, and practical leadership tools tailored for rising leaders, managers, and senior professionals. Participants will gain international exposure, sharpen essential skills, and the opportunity to join a vibrant knowledge‑sharing community which fosters confidence, resilience, and impact.
“The WEG Leadership Lab is not for casual growth. It is for women who are serious about transforming their leadership journey,” said Senela Jayasuriya, Founder/CEO, Women Empowered Global. “By combining global expertise with local delivery, we are creating pathways for women across manufacturing, trading, finance, marketing, technology, and management, as entrepreneurs, business owners, fractional executives, or corporate leaders, to thrive and build a more inclusive leadership landscape.”
WEG’s platform facilitates international exposure and career development for professionals and connects more than 4,000 members worldwide. The Leadership Lab builds on WEG’s flagship initiatives, including the 1 Million Women in Power campaign, the African Women Leadership Forum, the Business Hub, and the Global Online Academy. The programme aims to deliver a transformative journey equipping women to step boldly into leadership roles locally and internationally.
Led by Senela Jayasuriya (MBA, UK), an internationally recognized and awarded leadership & empowerment coach and innovation partner, keynote speaker, and certified expert, WEG collaborates with DEI specialists, corporate boards, Business and HR leaders, to design programmes which advance women’s careers, leadership visibility, equity, and inclusion. To date, she has successfully delivered leadership development programmes to more than 20,000 professionals.
Business
JKCG Auto and Green EV join forces to build Sri Lanka’s most expansive EV charging network
John Keells CG Auto (JKCG Auto), the authorised distributor of BYD and Denza in Sri Lanka, has launched a strategic partnership with Green EV on 26th June 2026 to significantly expand the charging infrastructure available to its customers across the island. The collaboration, formalised through a Memorandum of Understanding (MOU), marks a pivotal step in JKCG Auto’s ongoing commitment to building a comprehensive and reliable New Energy Vehicle (NEV) ecosystem in Sri Lanka.
Through this partnership, BYD and Denza owners will gain seamless access to Green EV’s public charging network of 100+ DC fast chargers and 70 AC chargers, spanning 20 districts and all nine provinces of Sri Lanka, from Jaffna in the north to Hambantota in the south, and from Puttalam on the northwest coast to Trincomalee and Ampara on the eastern seaboard, encompassing a mix of 40kW, 60kW, and 120kW fast-charging infrastructure. The network has been designed to ensure that customers can charge conveniently and confidently, whether in the heart of Colombo or in suburban and outstation communities, removing one of the most commonly cited barriers to EV adoption in Sri Lanka. Further strengthening customer confidence, Green EV has partnered with SLIC to provide a comprehensive insurance cover of LKR 100 million for every Green EV charging station, offering protection against potential damages and ensuring complete peace of mind for every user.
The initiative reflects JKCG Auto’s broader strategy to invest in the foundations of sustainable mobility, ensuring that the transition to electric vehicles is supported not only by world-class vehicles, but by a dependable ecosystem that addresses the practical needs of everyday ownership.
“If the future of mobility in Sri Lanka is going to be electric, success will hinge on how accessible we are able to make the actual vehicles, as well as the enabling infrastructure around them. JKCG Auto is proud to partner with other visionaries like Green EV to ensure that we eliminate range anxiety, so that every customer – whether in Colombo or anywhere in Sri Lanka will have the confidence to go electric,” JKCG Auto Chief Executive Officer, Charith Panditharatne.
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