Features
Plumbing the Depps
By Padraig Colman
When Ms Brederhoft was delivering her closing statement, waving her arms around like a maniac, there was violent thunder and lightning as if the Gods were passing judgement.
I have been distracting myself from Ukraine and Sri Lanka with the soap opera that was the Johnny Depp/Amber Heard counter-defamation proceedings. Depp sued his former wife for $50 million because of an op-ed she, as ACLU (American Civil Liberties Union) ambassador for abused women, published in The Washington Post, suggesting that he abused her, physically and sexually. Heard is counter-suing for $100 million, saying that Depp mounted a “smear campaign against her”.
Depth Charges from on High
Some loftily pronounced that they had no interest in celebrity culture. Some cried, “a plague on both your houses”, and declared that both parties were equally sleazy. The Lower Depps. Some declared that they did not like Johnny Depp or his lifestyle. Many more expressed a dislike for Amber Heard.
This is not about taking sides. It matters not a whit whether nonentities like myself “like” Depp or not. It cannot be denied that the case has generated an insane amount of interest and a good deal of unpleasantness. Even before the trial, Depp could call on an army of fans (predominantly female, I would guess) to support him. Some have described Depp’s supporters as cult members. There have been allegations that some of the vitriol against Heard has been generated by his PR team using bots and AI. However, Cyabra, a Tel Aviv-based startup that analyzes online conversations and identifies disinformation, told Rolling Stone that almost 95 percent of the posts “are genuine people who love Johnny Depp.” Heard, during the trial, hired a new PR man, David Shane, who is probably trying to manage public responses. Shane has a history of DUI (driving under influence of alcohol/drugs) arrests and a reputation as an alleged sex pest.
Mainstream Media
Mainstream media (MSM) were late to the party, but once they had arrived they set themselves up as arbiters of truth and good taste and lectured us that we were morally deficient if we did not believe Amber Heard.
It is very striking that the view that one gets from the mainstream media is very different from what I am getting from actually watching the proceedings and listening to lawyers’ discussions on YouTube. There is very little meat to chew on in the mainstream media. Someone who regularly attended the court in Fairfax, Virginia said there were no MSM reporters there. Often an MSM writer makes a general point without sullying herself with specific detail. When challenged, they say “my article was not about the Depp case”, just as Amber Heard at first said her article in the Washington Post was not about her ex-husband. Writers claim that their theme is a wider one such as women’s safety or internet bullying.
Polly Vernon, a columnist in the London Times, airily writes, “I’m told other black marks against her include her promising to donate to charity the $7 million she received in her divorce settlement from Depp — splitting it between the American Civil Liberties Union and a children’s hospital in LA — but failing to do so, citing the cost of the court case.” This is somewhat disingenuous of the writer. The importance of this point is that it shows that she was lying to the High Court in London as well as to the court in Fairfax. The UK judge in Depp’s libel case against the Sun was influenced by Heard’s assertion under oath that she had given all the money to charity. There are rumours that UK authorities are considering a perjury action. Heard subscribes to the Humpty Dumpty school of linguistic philosophy -words just mean what she says they mean. She told Camille Vasquez that she uses “pledge” and “donate” “synonymous”, casting a smug look at the jury. She then took the line that she could not afford the donation because Depp sued. She had been sitting on the money for 13 months before that and still has not paid it even though she was given financial assistance by the richest man on earth, Elon Musk. She was a bit cheeky to be giving it the poor mouth (An Béal Bocht), as we say in Ireland.
Message to Abusers
Dr Nicola Bedera, who studies sexual violence, says, “A defamation suit offers a perpetrator a deepening of the power disparities in the relationship and face-to-face contact with a survivor. Defamation cases are often a punishment for leaving.” Depp’s lawyers have objected to Heard lawyer Ben Rottenbourn’s plea in his closing statement to the jury to send a message to the world about domestic abuse. Depp’s lawyers cited various precedents which support their argument that Rottenborn’s plea was unacceptable because this case is about Depp and Heard and not the wider world.
Alternative Facts
Aja Romano writing for Vox says, “The facts do not seem to matter to any of the people who have gleefully latched on to the image of Heard as a manipulative villain, as if she split her own lip, punched her own face, and pulled out clumps of her own hair.” Those who consider Heard manipulative do value the facts but find that Heard is presenting “alternative facts” not supported by evidence. She did not need to punch herself – photoshop will do the job.
“They perhaps forget that the project of #MeToo – the whole point – was to help imperfect victims. Those who were wearing the wrong thing, or were drunk, or were promiscuous, or loved their perpetrator, or had previously broken the law, or had lied before, or had a bad character, or seemed ‘a little bit nutty and a little bit slutty’.” That is not the issue in this case. The issue is who (if anybody) is telling the truth. Does helping “imperfect victims” mean tolerating perjury?
Watching Amber Heard on the stand reminded me of watching interviews with Boris Johnson or his robotic minions. Like Tory ministers, she was incapable of directly answering a direct question. I do not think she ever confined her answer to a simple “yes” or “no.” Her initial response was usually, “I don’t recall”, even when the question was about the testimony she herself had made only a few days previously. She continually tried to wrong-foot her questioner by undermining the validity of the question.
“Non responsive” is a frequent objection from Depp’s lawyers. That would be a frequent objection for politicians. It means that they are not answering the question asked but answering the question they wished they had been asked. Heard, like Boris Johnson, fudges and changes the subject and talks endlessly when there is no question pending. “Beyond the scope” is another frequent objection. A behaviour analyst came up with a good term to describe one of the techniques of a liar: “fluctuating specificity.” She goes into convoluted detail about irrelevant matters but is vague about important points. Another trait she shares with Tory politicians is that everyone is wrong apart from her.
Heard Immunity
Heard’s legal team has employed strange and unproductive tactics and some surmise that their strategy and professionalism is being derailed by a difficult client. Heard can be seen scribbling post-it notes and passing them to her lawyers. Their use of time seems ill-considered.
One of the most bizarre episodes was the testimony of a Dr Spiegel as expert psychological witness for the Heard team. He seemed quite demented, shouting, gurning, staring open-mouthed with no words coming out, arguing with the lawyer and even the judge. Many witnesses for the defence were of more benefit to the plaintiff than the defendant. Elaine Brederhoft, Heard’s lead lawyer, (renamed by one YouTube lawyer as Umbrage) alienated the jury and the judge by being petulant and arguing with her decisions on objections. Depp’s lawyers were professional, calm and civil. Camille Vasquez emerged as a star (Umbrage repeatedly mispronounced her name and often referred to witnesses by the wrong name). Having a strong, capable young woman representing him says positive things to the jury about Depp. Even when she was being assertive and incisive, Camille was respectfully disrespectful.
Depp’s expert witnesses, by contrast to Heard’s, generally seemed sane, presentable, lucid and authoritative and did not condescend to the court. Depp’s lawyers pointed out that people who had known him for decades were prepared to come forward to speak on his behalf. Umbrage’s response to that was that they had “come out of the woodwork” for their 15 minutes of fame. This included iconic supermodel Kate Moss who surely has fame enough.
By contrast, the only unpaid witness who appeared in person for the defence was Amber’s sister Whitney. The rest were a crowd of hapless vampiric grifters whom Depp had supported financially and who had repaid him by becoming an extended network of co-conspirators against him. No good deed goes unpunished.
Amber Alert
Many in MSM have bewailed the online mockery of Heard’s performance on the witness stand-it was most definitely a performance. It brought to mind Oscar Wilde’s comment on Dickens’s Old Curiosity Shop. “One must have a heart of stone to read the death of little Nell without laughing.”
Sometimes it seemed like outside forces were intervening. At one point, there was a sound like mobile phones going off. The judge said it was an amber alert which could be ignored. At another point, what seemed to be a divine light was shining down on Camille Vasquez at the podium. When Ms Brederhoft was delivering her closing statement, waving her arms around like a maniac, there was violent thunder and lightning as if the Gods were passing judgement.
The jury believed Johnny Depp and awarded him $15m for Heard’s defamation of him. They awarded him $2m for the failure of her counter claim against him but there is a cap limiting that payment to $350,000.
Expect there to be blowback from the MSM. I expect to be writing more about this.
Features
Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system
Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura
Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.
At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.
Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?
Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.
We cannot solve a system by fixing its parts in isolation
Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.
A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.
For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.
From a “rice crop” to a “rice system”
The first step is to stop looking at rice simply as something that is grown in a paddy field.
The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.
And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.
Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.
The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”
That requires us to see the connections.
The missing ingredient: reliable, real-time information
There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.
How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.
Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.
The deeper problems cannot be ignored
A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.
From crisis management to systems governance
Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.
Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.
This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.
We need an implementation roadmap, not another report
There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.
A national opportunity
The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.
The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:
What is it about the way our rice system is structured and governed that continually produces these crises?
That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.
Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.
It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.
Features
This curse of partisan politics in Sri Lanka
78 Years of Demagoguery, Not Democracy
by Brigadier Ranjan de Silva
rpcdesilva@gmail.com
On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.
What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.
Defining the Curse:
The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.
78 Years of Evidence:
The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.
2005-2014:
Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:
Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.
When the institution serves the party, the citizen gets leftovers.
Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”
Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.
Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.
The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.
Breaking the Curse:
Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.
In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.
Features
Developing markets for fruits, vegetables and flowers in the Gulf
Export diversification – Missing the wood for the trees – Part II
by Gomi Senadhira
Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.
Developing Markets for Agricultural Products
At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.
From cane baskets to cardboard boxes
Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.
By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.
Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.
Export of Fresh Vegetables by Sea
Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.
Floriculture
During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.
From village to global markets
As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.
Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)
-
Features5 days ago“Wrap Me Up in My Blazer”— A Gentlemanly Bradby Reminiscence
-
Features4 days agoWhen Sri Lankan stories find their own voice
-
Features5 days agoJVP/NPP government as seen from outside by Lionel Bopage now domiciled in Australia
-
News4 days agoBASL takes exception to Justice Ganepola being denied a place in SC
-
Editorial6 days agoGovt. trying to dupe UN Rapporteur?
-
Features5 days agoProf. Savitri Goonesekere: What has she done?
-
Features5 days agoWorld Trade Politics: Canada rebuffs Trump’s tariff blackmail
-
News1 day agoDenied of promotion to SC despite vacancies, justice Gurusinghe retires
