Business
Brandix reaffirms commitment to provide and preserve water
World Water Day 2022
This ‘World Water Day’ which falls on 22nd March, Brandix recognises the importance of providing resources for clean water and sanitation to uplift the living standards of those in the community, and also the preservation of water to face the complex challenges of global climate change.
Over a decade and a half ago, Brandix committed to providing its employees and their families with access to clean water, under its Manusathkara initiative. With the completion of over 4,200 ‘Care for Our Own’ projects spanning across the country from Batticaloa to Koggala, the Brandix Group has ensured that all employees have access to clean water, for drinking and for household needs. In Sri Lanka and much of the developing world, the benefits of such programmes most significantly impact women and girls who would otherwise spend valuable time collecting water, thus preventing them from pursuing educational and economic opportunities.
Furthering its efforts beyond employees of Brandix, the ‘Model Village’ programme aims to resolve water-related issues faced by people living in close proximity to a Brandix factory. The Group supports both individuals and institutions such as schools, hospitals, community centres and places of worship, which are key to the wellbeing of society. Today, over a quarter of a million people benefit from the Model Village programme.
Both the Care for Our Own and Model Village programmes have been appreciated by the beneficiaries, especially in the pandemic situation, where the attention to hygiene plays a significant role in limiting the spread of COVID-19.
In celebration of World Water Day this year, Brandix will hand over a further 87 completed ‘Care for Our Own’ water projects to employees and their families. The Group has also partnered with the Department of National Community Water Supply and has initiated a wall art initiative at Model Village Schools. Themed ‘Water is Life’, this initiative aims to create awareness amongst the future generations on the importance of safeguarding water resources through a creative and engaging platform.
For truly transformative change, Brandix understands the equal importance of water in the light of care for community and sustainable initiatives to conserve this scarce resource in response to climate change. The Group’s environmental sustainability framework is anchored to the pillars of Air, Water and Earth, and at its core is the aim to become a truly sustainable manufacturer leading the efforts to address the complex challenges that face the planet today.
A multi-pronged approach for resource optimisation is currently implemented and continuously enhanced, with the Group’s goal of achieving Zero Water Wastage by 2023. Recent highlights include several factories being added to the initiative of channeling condensed water recovery towards more effective use for the cooling towers of Heating, Ventilation and Air Conditioning systems. As already implemented in the Batticaloa and Rambukkana manufacturing facilities, Brandix is also taking steps to roll out the Zero Liquid Discharge initiative to other locations, whilst rainwater harvesting infrastructure across the Group has also been further enhanced. Through these composite efforts, the Group has achieved a 19% reduction in water intensity for the financial year 2020/21.
As Brandix continues these efforts, the Group hopes to inspire more individuals and organisations to join hands and stitch care for the community and sustainability, into the very fabric of daily living and businesses.
Business
SL’s economic outlook for 2026 being shaped by M-E conflict
Sri Lanka’s economic growth is expected to moderate to 4.0% in 2026 and climb to 4.2% in 2027, following two consecutive years of strong 5.0% growth.
This forecast is based on an early stabilization scenario for the Middle East conflict, according to the Asian Development Outlook (ADO) April 2026, Asian Development Bank’s (ADB) flagship economic publication. Sri Lanka’s recovery held firm in 2025 despite the late-year disruption of Cyclone Ditwah. Private consumption surged amid low inflation and easing interest rates, while remittances hit a record high, as did the primary budget surplus. The current account posted a third consecutive surplus, and official reserves climbed to their strongest level in years.
The outlook for 2026 is increasingly shaped by the conflict in the Middle East, even as post-Ditwah reconstruction spending provides some support for growth. Private consumption will remain the main growth driver, though higher inflation will temper household spending power, and private investment is expected to recover only gradually amid heightened uncertainty.
Higher energy costs, potentially weaker remittance inflows, and disruptions to trade and tourism will weigh on household incomes and external buffers and drag on economic growth. Inflation is projected to accelerate sharply to 5.2% in 2026, driven largely by the Middle East conflict.
“Sri Lanka has come a long way since the recent economic crisis, and its economic performance over the last two years is a major achievement,” said ADB Country Director for Sri Lanka Shannon Cowlin. “However, the risks ahead are real and significant. This is not the moment to ease up on reforms. Fiscal discipline must be maintained and resilience must be strengthened against the external shocks that will keep testing this economy. At the same time, scaling up and executing public investment will be essential to sustaining the recovery.”
ADB is a leading multilateral development bank supporting sustainable, inclusive, and resilient growth across Asia and the Pacific. Working with its members and partners to solve complex challenges together, ADB harnesses innovative financial tools and strategic partnerships to transform lives, build quality infrastructure, and safeguard our planet. Founded in 1966, ADB is owned by 69 members—50 from the region.(ADB)
Business
Hameedia unveils “Threads of Culture”
This Avurudu season, Hameedia introduces its latest campaign, “Threads of Culture,” celebrating the traditions that connect generations while embracing a more conscious and forward-thinking approach to fashion.
Rooted in the spirit of Sinhala and Hindu New Year, the campaign highlights the importance of preserving culture while evolving with modern values. This year, Hameedia places a strong emphasis on ethical and sustainable fashion, encouraging customers to move away from fast and imitation fashion towards quality, authenticity, and responsible choices.
As part of this shift, Hameedia presents a refreshed festive collection crafted using lightweight cotton and linen fabrics, designed specifically for Sri Lanka’s climate. The collection focuses on breathability, comfort, and timeless style, offering customers clothing that is both practical and refined for the season.
Commenting on the campaign, Fouzul Hameed, Managing Director of Hameedia, stated, “Avurudu is a time of renewal, reflection, and meaningful connection. With ‘Threads of Culture,’ we wanted to go beyond celebration and inspire a shift in mindset, encouraging Sri Lankans to choose authenticity over imitation, quality over quantity, and responsibility over convenience. As a homegrown brand, we take pride in upholding craftsmanship and ethical practices, and we believe fashion should not only look good but also do good.”
Marking a key milestone in its expansion, Hameedia is also set to open its newest outlet in Galle, further strengthening its presence across the island and making its signature craftsmanship more accessible to customers in the southern region.
Business
Colombo Shopping Festival 2026 declared open for 5 days of Avurudu Shopping
The much-anticipated 41st Edition of the Colombo Shopping Festival (CSF) – Avurudu Fair was ceremonially declared open at the BMICH Exhibition Centre, marking the beginning of five exciting days of festive shopping in celebration of the Sinhala and Tamil New Year.
The ceremonial opening commenced with the traditional lighting of the oil lamp on 8th April 2026, in the presence of guests, industry leaders, and invitees. Organized by Aitken Spence Conventions and Exhibitions, the event continues to reinforce its position as one of Sri Lanka’s premier consumer exhibitions.
Running from 8th to 12th April 2026, from 10:00 a.m. to 10:00 p.m. daily, the Colombo Shopping Festival brings together over 200+ Micro, Small, and Medium Enterprises (MSMEs) from across the island, offering a vibrant marketplace that supports local businesses while delivering exceptional value to shoppers.
This year’s Avurudu Fair promises an unmatched retail experience, featuring a wide range of products including fashion, lifestyle, homeware, beauty, and more. Visitors can shop top brands such as Boss, EL Holdings, Vantage, Miniso, Governor Shirts, Edge Casual, Avirate, Cetaphil, Phoenix, Rite Shu and many more top brands, alongside a diverse selection of Indian stalls offering exclusive collections at massive discounts.
The festival creates the perfect opportunity for families and shoppers to prepare for the New Year with unbeatable deals, festive offers, and a lively atmosphere filled with seasonal excitement.
With its strong legacy and continued commitment to empowering local entrepreneurs, the Colombo Shopping Festival stands as a key highlight in Sri Lanka’s event calendar—bringing together commerce, culture, and celebration under one roof.
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