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Sri Lanka Tourism continues to earn high media coverage at EXPO 2020 Dubai

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Travel Trade Business Forum and B2B meetings with tourism operators a success

World renowned treasure ‘Blue Sapphires’ on display at ‘Day of the Sapphire’

Singing sensation ‘Yohani’ adds to destination Sri Lanka allure

Sri Lanka Tourism partners with ‘Emirates Airlines’ for joint promotions

Destination Sri Lanka stood out last week, on the 3rd, 4th and 5th March at Expo 2020 Dubai, with four planned events earning high global media coverage. Sri Lanka Tourism is proud to announce, the total earned media exposure from this global event, which will conclude at the end of March after running for a period for six months, to be in the range of over USD 2 million, exceeding all expectations.

A high level delegation led by Prasanna Ranatunga, Minister of Tourism Sri Lanka, Malraj De Silva, Sri Lankan Ambassador to UAE, Nalinda Wijerathna, Sri Lanka Consulate General Dubai and Kimarli Fernando, Chairperson, Sri Lanka Tourism were at Expo 2020 and met industry persons at the highest level of representation. ‘Sri Lanka Tourism-Expo Travel Trade Business to Business Forum’ was on 3rd March at the Business Connect Centre, Abu Dhabi Hall with the participation of local tour operators and of over 45 UAE and Gulf based international tour operators. Ms Fernando made a destination pitch at this forum showcasing different facets of destination Sri Lanka and the way forward for Sri Lanka tourism, which was received with enthusiasm both by industry players and the global media

Yohani sings ‘You are my Paradise’

Social media sensation,‘Yohani’stood out as attracting the largest crowd,todate, to the Dubai Millennium Amphitheatre on the evening of 5th March. In the presence of over 2000 in the audience, Yohani passionately sang -‘Sri Lanka you are my paradise’ a song of positivity on Mother Lanka,to a bewitched audience which received the song with thunderous applause. Her authentic and unique style and her genuine love for her country captivated the audience and earned her rave reviews, making her the phenomenal youtube sensation that she is. Performing alongside ‘Yohani’ were Sri Lankan super stars Tehani Imara, Dinugi Herath and long standing brand ambassador for Sri Lanka Tourism, Alston Koch opening the evening’s performance with the climate action song ‘Sri Lanka Earth Lung’- a song dedicated specially to creating awareness on ‘climate change’ were all received with applause. Adding colour and vibrancy to the evening was the fusion dance performance by the Upuli Channa Dance Foundation.

‘Day of the Sapphire’

The ‘Day of the Sapphire Exhibition’ was also held on Saturday, 26th February 2022 at the Sri Lanka Pavilion, and the spotlight was on a long known Sri Lankan treasure – the globally acclaimed blue sapphire among a dazzling display of sapphires worth over a $100 million being exhibited. This included the Kufic Arabic a gem known to be over a thousand years old and originating from the 10th Century. Renowned jewellery specialist Helen Molesworth lead a walk-through of the exhibition, explaining the importance of each gemstone and its relevance to Sri Lanka.”Sri Lanka has not only produced gemstones of remarkable quality and variety, but has done so consistently over millennia, a testament to the continual global importance of the true ‘Island of Gems’,” she said.”The island’s most famous and revered gems are the sapphires of Sri Lanka, rightly so as much today as throughout history.”I am honoured to be part of this wonderful showcase of Sri Lanka’s finest sapphires – these miracles of nature from one of the most beautiful places on Earth.” Ms Molesworth said.

MOU with Emirates Airlines

Signing of the MOU with Emirates Airlines ensuring connectivity with Sri Lanka and other global destinations took place on Friday the 4thMarch at the Emirates Headquarters, making it a significant partnership of value to both parties. Emirates Airlines is an ever constant supporter of travel and tourism in Sri Lanka, especially during the height of the pandemic, ensuring connectivity with the destination and enabling the travel and tourism industry to survive and thrive.This MOU will further consolidate the relationship and build greater goodwill, facilitating integrated and aggressive joint promotions of tourism activity with a special focus on the Middle Eastern Market, a strategic tourism market for Sri Lanka. Renewing over 35 years of goodwill between Sri Lanka Tourism and Emirates Airlines. Ahmed Khoory, SVP Commercial West Asia & Indian Ocean of Emirates Airlines, and Kimarli Fernando, Chairperson of Sri Lanka Tourism, were signatories to this venture.

Talking about the events, Chairperson Fernando says, ‘We are a small pavilion compared to other countries but the media attention and buzz we were able to create within the expo global village is amazing and we were able to beautifully capture this attention and convert into earned media publicity. This is an enormous gain for the country given the strain due to forex needs for planned promotions. So we very successfully navigate around our constraints and take the destination to the world through strategic media exposure and this was particularly so at Expo 2020 Dubai”



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Sri Lanka’s recovery reveals a ‘numerical puzzle’ in employment stats

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The production of wearing apparel increased by 12.5% in January 2026 according to the data.

Factory output rises, but many remain outside the labour market

Sri Lanka’s latest economic indicators point to a curious numerical puzzle as industrial production is rising while labour force participation has not moved in tandem.Data for January 2026 show that the Index of Industrial Production (IIP) rose 4.4% year-on-year to 99.3, signalling a modest improvement in manufacturing activity compared with January 2025. The expansion was led mainly by food products, which grew 10.6%, wearing apparel which increased 12.5%, and other non-metallic mineral products, which recorded 3.6% growth.

Ordinarily, such growth in factory output would be expected to draw more people into the workforce. Yet Sri Lanka’s labour market statistics tell a slightly different story.

The labour force participation rate has been in the high 40% range in recent years. Latest estimates show it at around 46.9%, compared with about 49.9% in an earlier period, suggesting that a noticeable segment of the working-age population has remained outside the labour market even as production has begun to pick up.

In other words, factories appear to be producing more, but the pool of workers actively participating in the labour market has not expanded at the same pace.

Meanwhile, the unemployment rate has remained relatively low, just above 4%, indicating that those who are actively seeking employment are generally able to find work.

Business sentiment indicators also point to continued momentum in the real economy. The Purchasing Managers’ Index (PMI) for manufacturing has remained above the 50 point threshold, signalling expansion in factory activity, though slightly less than the stronger readings recorded toward the end of last year. The services sector PMI, meanwhile, continues to reflect steady business activity.

An economic analyst told The Island that taken together, the numbers suggest that Sri Lanka’s productive sectors are slowly regaining their footing after the severe economic stresses of recent years, but the gap between rising industrial output and subdued labour force participation would raise a question for economists and policymakers if they put their mind to the matter,

“If factories are producing more, where are the workers? Where is more hiring?”, he asked.

“One could argue that workers who exited the labour market during the economic crisis through migration or shifts to informal activity may not yet have fully returned. And the gap is unlikely to be explained by automation in factories. If that is the case, a sustained revival in export-oriented industries such as apparel and food processing should gradually draw more people back into the workforce,” he explained.

“So, the numbers underline a simple but important challenge for policymakers to ensure that improvements in industrial production are matched by broader participation in the labour market. Until more people return to the workforce, Sri Lanka’s recovery may continue to show this curious numerical puzzle of factories producing more, but fewer people showing up in the labour statistics,” he argued.

By Sanath Nanayakkare

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Plant-based tourism could be Sri Lanka’s overlooked growth opportunity: Andrea Diaz

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Traditional Sri Lankan rice and curry with a variety of vegetarian dishes - an often underestimated culinary asset that could strengthen the country’s tourism appeal

As Sri Lanka searches for new sources of foreign exchange and sustainable economic reform, an unexpected opportunity may lie in something as simple as the food on its plate. According to Andrea Diaz, Executive Director of Dharma Voices for Animals (DVA), Sri Lanka could strengthen tourism revenue, improve public health and advance environmental resilience by positioning itself as a vegetarian- and vegan-friendly destination rooted in its Buddhist heritage.

“Compassion is not only a moral value,” Diaz says. “It can also be an economic strategy.”

Sri Lanka occupies a unique place in the global Buddhist world, having preserved the Theravada tradition for more than two millennia. Diaz believes this heritage gives the island a distinctive moral authority to demonstrate how Buddhist principles such as non-harming and compassion can shape modern policy and everyday life. Dharma Voices for Animals promotes plant-based food systems that protect animals, safeguard the environment and support human health. In Sri Lanka, the organisation frames its work as an effort to reconnect contemporary lifestyles with longstanding cultural values.

Historically, many Sri Lankan communities relied heavily on plant-based diets before colonial influences altered food systems. Even today, much of the island’s traditional cuisine – dhal curry, mallung, jackfruit dishes and coconut-based preparations – remains naturally vegetarian or easily adaptable. Diaz argues that this culinary foundation gives Sri Lanka an advantage that many countries struggle to build.

Rather than reinventing its food culture, she says, Sri Lanka could highlight its existing culinary traditions and present them to the world as part of a compassionate and sustainable national identity.

Andrea Diaz, Executive Director of Dharma Voices for Animals (DVA)

DVA’s work on the ground focuses on translating these ideas into practical change. A network of volunteer regional coordinators conducts educational programmes at temples, Sunday schools, community centres, women’s groups, medical clinics and even army facilities, encouraging people to reflect on how daily food choices align with Buddhist ethics. According to Diaz, the organisation’s outreach in 2025 alone reached more than 146,000 individuals through lectures, discussions and community events.

Education is paired with practical tools aimed at making plant-based eating accessible. The organisation has published Sri Lanka’s first vegan cookbook using locally available ingredients, while cooking classes broadcast on cable television and community cooking competitions demonstrate that plant-based meals can be affordable, nutritious and culturally familiar.

By highlighting that many rice-and-curry combinations already meet nutritional needs, advocates hope to dispel the perception that dietary change requires dramatic lifestyle adjustments.

The economic implications extend beyond cuisine. Diaz notes that global tourism trends are shifting toward values-driven travel. Visitors from Europe, North America and Australia increasingly seek destinations where vegetarian and vegan food is readily available and clearly labelled. Countries that accommodate this demand often benefit from longer stays and strong word-of-mouth promotion among conscious travel communities.

Sri Lanka, she suggests, could tap into this market with relatively modest policy steps – clearer menu labelling, plant-based certifications for hotels and targeted marketing highlighting the island’s naturally vegetarian culinary traditions.

Positioning Sri Lanka as a compassionate culinary destination could also strengthen its broader tourism brand. Modern travellers increasingly consider sustainability, ethics and wellness when choosing destinations. A national identity linking Buddhist values with environmentally responsible food culture could help differentiate Sri Lanka from competing tropical tourism destinations while supporting farmers who produce rice, lentils, vegetables, spices and coconuts.

Beyond tourism, Diaz believes dietary shifts could contribute to climate resilience and food security. Animal agriculture requires significant land, water and grain while producing comparatively high greenhouse gas emissions. Redirecting more crops directly to human consumption improves efficiency and allows more people to be fed from the same land base.

For a country already rich in plant-based staples, strengthening these agricultural systems could reduce reliance on imported animal feed while supporting smallholder farmers and protecting natural resources.

Public health represents another potential benefit. Many of the world’s most costly diseases including cardiovascular disease, diabetes and hypertension are strongly linked to diet. Diets rich in legumes, vegetables, fruits and whole grains are associated with lower rates of these conditions. Encouraging plant-forward diets, Diaz argues, could help governments reduce long-term healthcare costs while improving workforce productivity.

Dietary change, she emphasises, does not require universal adoption to produce meaningful social impact. Research on social movements suggests that when roughly 3.5 percent of a population actively supports a cause, broader cultural and political change can begin. In Sri Lanka’s case, that would mean about 800,000 people visibly committing to compassionate food choices and discussing the values behind them.

Yet while discussions about compassion and sustainability are gaining attention, Sri Lanka’s legal framework for animal protection remains outdated. The country still operates under a law dating back to 1907, a colonial-era statute widely viewed as inadequate for modern welfare standards. A proposed Animal Welfare Bill – developed through years of consultation and legal drafting – has twice received Cabinet approval but has never been presented to Parliament.

If enacted, the legislation would replace the colonial-era statute with modern welfare standards, establishing clearer definitions of cruelty and neglect, stronger penalties and improved investigative powers. It would also formalise internationally recognised welfare principles such as adequate food, shelter, medical care and humane handling of animals.

Advocates also emphasise that the growth of plant-based industries need not threaten farmers currently involved in livestock production. Instead, they see opportunities for gradual diversification. With appropriate training and policy support, farmers could transition toward crops central to plant-based diets or participate in value-added food production, strengthening rural livelihoods while reducing environmental strain.

For Sri Lanka, the broader message is that compassion, sustainability and economic development need not be competing priorities. A food system that emphasises plant-based traditions already embedded in local culture could simultaneously strengthen tourism, improve public health, enhance climate resilience and support rural agriculture.

Seen through that lens, the humble rice-and-curry meal may represent more than a culinary tradition. In a world searching for more sustainable ways to live and travel, Sri Lanka’s oldest food traditions may yet become one of its most modern economic opportunities.

by Sanath Nanayakkare

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City of Dreams partners with FitsAir for direct Ahmedabad-Colombo flights

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Kamal Munasinghe, Senior Vice President at Cinnamon Hotels & Resorts, noted India remains one of their most important markets

City of Dreams Sri Lanka has partnered with FitsAir and Cinnamon Hotels & Resorts to launch direct scheduled passenger flights connecting Ahmedabad and Colombo, enhancing connectivity for Indian travellers to South Asia’s first integrated resort.

Sri Lanka’s first private international airline, FitsAir, will operate the service three times weekly from May 15, catering to Gujarat’s growing outbound travel market. The route positions Colombo as an attractive luxury getaway for Indian travellers while strengthening ties between the regions.

Guests can stay at Cinnamon Life at City of Dreams or explore other Cinnamon properties in Colombo, with curated holiday packages combining the resort experience with multi-destination itineraries across the island, including cultural experiences in Kandy and beach stays.

Kamal Munasinghe, Senior Vice President at Cinnamon Hotels & Resorts, noted India remains one of their most important markets, with Gujarat showing strong interest in Colombo as a leisure destination.

FitsAir Director Ammar Kassim added that the overnight departure from Colombo arrives early morning in Ahmedabad, giving travellers a full day ahead and opening smooth onward connections through Colombo across their growing international network.

Packages start from INR 55,555, including return airfare, two nights’ accommodation with breakfast at Cinnamon Life, and private airport transfers.

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