Business
AIMGSL hosts first CEOs’ Breakfast Forum: Setting Sights on EU Markets
The Association of International Marketing Graduates in Sri Lanka (AIMGSL) hosted the first AIMG CEOs’ Breakfast Forum on February 02, 2022, at Earls Court, Cinnamon Lakeside Colombo, welcoming the Ambassador of the European Union to Sri Lanka and the Maldives – Denis Chaibi as the keynote speaker, and CEO, Dilmah Tea – Dilhan Fernando, and CEO, Brandix Apparel Solutions Limited – Rajiv Malalasekera as guest speakers at the forum.
The event welcomed over 100 participants with the presence of Ambassadors of Australia and France for a knowledge sharing session on the topic of ‘Setting Sights on EU Markets’, where Denis Chaibi shared in-depth knowledge and insights into the new rules and regulations of the EU Markets, what support the EU can extend to Sri Lanka particularly with regard to support in technology and machinery for relevant businesses, such as fisheries, the importance of Renewable Energy, how SME exporters can improve exports to the EU and what imports can benefit Sri Lanka from the EU.
In his welcome address, Chairman, Association of International Marketing Graduates in Sri Lanka – Sujith Silva stated: “On behalf of the Association of International Marketing Graduates, I extend a warm welcome to all of you. It is a great pleasure to have all of you with us. This is a key opportunity for corporate CEOs and marketers to gain keen insights into foreign markets as you look to expand beyond Sri Lanka’s shores. The aim of this programme is to further enlighten our members and industry leaders on potential opportunities for growth that will not only benefit each individual and brand but also aid in the upliftment of Sri Lanka’s economy. I wish you all a meaningful and enriching programme.”
Speaking at the event, keynote speaker – Ambassador of the European Union to Sri Lanka and the Maldives Denis Chaibi commented “The point I would like to focus on is the risk factor when setting sights on the EU market and the importance of risk analysis before you even start to market your product. This by far may be your most crucial step. As we all know, the EU massively regulates their trade, policies, etc, more so than any other territory or nation. The EU is an environment comprised of so many moving pieces that strict regulation is integral to its survival. This is due to the Philosophical-Legal construct of the systems, where the EU prepares to preemptively pan for envisioned scenarios, as opposed to waiting for market changes or present situations. How is this done? Well, we have 30,000 officials based in Brussels, whose core job is to assess and regulate so as to support the EU market and strengthen it. A prime example is with Cyber Environments/ Markets which posed and still poses a lot of challenges for many markets – but the EU was the first one to come up with solutions for this and to manage the expectations and regulate the market so both can grow together. These regulations then trickle down and create a knock-on effect on the entities and nations that do business with the EU. For example with ‘The EU Strategy for Sustainable Textiles’, which was part of the ‘EU Circular Economy Action Plan in 2020 – there are three [03] new requirements on packaging and packaging waste, which means that for the textile industry, you need data on how you’re going to source your components as well as what happens to this once it is sold.
Business
CEAT Kelani crowned ‘Best Tyre Manufacturer’ at inaugural Automobile Industry Awards
CEAT Kelani Holdings has been adjudged the Best Tyre Manufacturer in the ‘Component Manufacturer’ Category at the country’s inaugural Automobile Industry Awards presented by the Automobile Industry Council (AIC) of Sri Lanka, in a significant endorsement of the company’s leadership in the country’s fast-evolving vehicle assembly sector.
The awards were presented at Temple Trees at a ceremony attended by government ministers, senior public officials, industry leaders and stakeholders from across Sri Lanka’s automobile ecosystem. Conceived as a national platform to recognise excellence, innovation and sustainability, the awards evaluate performance across criteria including technology, market impact, customer satisfaction and industry leadership.
CEAT Kelani’s recognition reflects its commanding position in the Original Equipment (OE) tyre segment, where the company supplies tyres for more than 90% of the vehicles assembled in Sri Lanka. Having entered the local vehicle assembly industry in 2012 with its first OE tyre supply, CEAT has rapidly established itself as the preferred tyre partner for assemblers, supplying over 150,000 OE tyres annually across a diverse range of vehicles including cars, SUVs, motorcycles, scooters, buses and commercial vehicles.
Today, CEAT tyres are fitted as original equipment on more than 30 locally assembled vehicle models spanning 11 global brands, underscoring the confidence placed in the company’s product quality, consistency and performance.
The company’s leadership in this segment is reinforced by its achievement of IATF 16949:2016 certification, making it the first tyre manufacturer in Sri Lanka to secure this globally recognised automotive quality standard. This certification affirms CEAT Kelani’s capability to meet the stringent requirements of international automotive OEMs while optimising supply chain efficiency and reliability.
CEAT tyres supplied to vehicle manufacturers undergo rigorous validation processes and have demonstrated superior performance across key parameters such as safety, durability, braking efficiency, ride comfort and noise reduction. Low rolling resistance and minimal vibration further enhance driving efficiency and user experience, aligning with global expectations of modern mobility solutions.
Beyond its industrial impact, CEAT Kelani also contributes significantly to the national economy. By manufacturing tyres locally, the company helps conserve valuable foreign exchange through import substitution, while sourcing 100% of its natural rubber requirements domestically, supporting the livelihoods of more than 10,000 rubber cultivator families.
The Automobile Industry Council, the apex body representing Sri Lanka’s automobile sector, was established under the joint leadership of key government ministries and operates as a private-sector-led, not-for-profit organisation. Its mandate includes driving sustainable growth, strengthening industry competitiveness and fostering collaboration between public and private stakeholders.
Business
ComBank’s ‘Max Loyalty Rewards’ soars to new heights with airline miles option
Reinforcing its commitment to delivering premium lifestyle value and rewarding experiences to its customers, the Commercial Bank of Ceylon has unveiled a significant enhancement to its Max Loyalty Rewards platform, enabling its cardholders to convert reward points into airline miles through a strategic integration with the national carrier’s ‘FlySmiLes’ programme and the frequent flyer programmes of other airlines.
Effective immediately, holders of Commercial Bank Premium and Platinum credit cards and Elite debit cards can seamlessly convert their accumulated Max Loyalty Rewards Points into FlySmiLes miles, unlocking faster access to flights and travel privileges with SriLankan Airlines.
The upgrade also encompasses other international frequent flyer programmes, broadening the global travel options available to eligible cardholders by extending the reach of the platform across multiple international travel networks, the Bank said.
The move represents a decisive step in elevating the everyday utility of credit and debit card spend, allowing routine transactions to translate directly into meaningful travel rewards. With SriLankan Airlines expected to be the preferred choice for the majority of customers, the partnership with the national carrier anchors the proposition, offering both familiarity and tangible value in the conversion of points to miles.
To mark the launch, Commercial Bank is offering a highly competitive promotional conversion rate of six Max Loyalty Rewards Points to one FlySmiLes mile, valid through 31st December 2026. The Bank said this market-leading rate significantly accelerates the journey from daily spend to international travel, enhancing the appeal of the Bank’s card portfolio.
Commenting on this latest development, Hasrath Munasinghe, Chief Operating Officer of Commercial Bank, said the enhancement reflects the Bank’s continued focus on delivering differentiated value to its customers. “Max Loyalty Rewards points are among the most valuable benefits offered to our cardholders, turning everyday spending into rewarding experiences,” he said. “Commercial Bank is also the first and only Bank to offer Max Loyalty Rewards points to both credit and debit cardholders, extending these benefits beyond credit cards. By partnering with SriLankan Airlines and other global carriers, we have significantly strengthened the Max Loyalty Rewards platform. Our cardholders can now think beyond conventional rewards and convert their everyday spending into memorable travel experiences. This is about enabling them to go further, more often, with greater ease.”
The airline miles conversion feature is available at no additional cost to eligible cardholders, with no enrolment or processing fees. Access is fully integrated into the existing Max Loyalty Rewards platform, allowing users to log in with their current credentials, view balances, and convert points instantly alongside standard merchant redemptions.
Business
Mangala Perera appointed C.W. Mackie Group CEO
C.W. Mackie PLC has appointed Mangala Perera as its new Group Chief Executive Officer (Group CEO), strengthening its senior management team with an experienced corporate leader with over 26 years of cross-industry experience.
Perera, who has served as a Director of C.W. Mackie PLC since April 2, 2012, currently holds the position of Executive Director – Group Chief Operating Officer of the company. He has held senior roles in marketing and general management both locally and internationally.
In addition to his responsibilities at C.W. Mackie PLC, Perera serves as Managing Director of Sunquick Lanka (Private) Limited and holds directorships at Sunquick Lanka Properties (Private) Limited, Kelani Valley Canneries Limited, Ceymac Rubber Company Limited and Ceytra (Private) Limited. He is also a Non-Executive Director of Phoenix Industries Limited.
Perera’s academic and professional credentials span multiple disciplines, including a Master’s degree in Financial Economics from the University of Colombo, a BSc (Hons.) Special Degree in Marketing Management from the University of Sri Jayewardenepura and a Postgraduate Diploma in Business and Financial Management from the Institute of Chartered Accountants of Sri Lanka.
He is also a visiting lecturer in Postgraduate Studies in Management at the University of Colombo and the University of Kelaniya, and contributes to several national-level project committees and professional judging panels as an active marketing practitioner.
Beyond the corporate sector, Perera has been involved in sports administration and previously served as President of the Sri Lanka Mercantile Volleyball Federation, where he played a key role in promoting volleyball and beach volleyball in Sri Lanka.
The company said the appointment reflects its continued focus on strengthening leadership and driving future growth.
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