Business
ADA in Sri Lanka Appoints Sanjini Munaweera as Country Director
Data and artificial intelligence company, ADA in Sri Lanka, further strengthened its leadership ranks with the recent appointment of Sanjini Munaweera as Country Director for Sri Lanka. Bringing a wealth of knowledge and experience to the company, Munaweera first joined ADA in Sri Lanka back in 2019 as the Director, Client Leadership, where she led the Marketing Services and Digital Sales Teams. Munaweera is best known as a disruptor, thought leader, and a mentor, who thrives on cultivating relationships to evolve and grow.
Fully equipped to strategically lead the company to reach new heights, Munaweera has over two decades of experience across multiple industries, bringing great success to the FMCG, Telco, Technology, BFSI, Travel, as well as Retail and Manufacturing industries locally and globally. She drives successful customer experience and ROI on offline and online platforms in the B2B and B2C space with well-planned strategies and deep data insights. With working knowledge across borders in Asia, Europe, Africa, and the Pacific, Munaweera specialises in building brands across multiple industries and platforms, optimising end-to-end user experiences, technology and solution selling, building customer and partner relationships, as well as developing people and managing diverse teams.
Speaking on her recent appointment, Country Director of ADA Sri Lanka, Sanjini Munaweera stated, “I am honored to be taking on this new role at ADA and excited as I embark on this new adventure as Country Director.
I look forward to leading my energetic and inspiring team as we collectively help clients embrace their digital journey. We are constantly striving to add value by leveraging our deep data-driven insights and recommend solutions for consistent growth. I am thankful to the Clients that have trusted ADA and embarked on a journey with us over the past few years, we look forward to growing together. I would also like to extend my gratitude to the management at ADA, for the confidence placed in me as ADA Sri Lanka takes the next step in our journey unlocking real value and growth for our stakeholders across the board.”
Srinivas Gattamneni, the CEO of ADA, said, “We are thrilled to have Sanjini as the Country Director of ADA in Sri Lanka. She has proven herself to be an exceptional strategist and leader since her tenure as General Manager, and I am confident that she will lead the team in Sri Lanka to scale even greater heights with her vast experience and vision.”
With a vision to deliver the future of marketing by combining the best of data science, technology, creativity and content, ADA in Sri Lanka prides itself in providing solid data-driven strategies coupled with a strong execution to deliver stellar results. ADA is a subsidiary of Axiata Group, Malaysia and operates in ten markets. Since entering Sri Lanka four years ago, ADA in Sri Lanka provides digital marketing solutions and strategies in a rapidly changing, expanding, and complex market space.
Business
Cost-effective clearance of goods across borders to determine worth of Customs Paperless Declaration
By Ifham Nizam
The introduction of the Customs Paperless Declaration from October 1 could mark an important step in Sri Lanka’s efforts to modernise trade, but its real value will depend on whether it reduces the time and cost of moving goods through the country’s borders, Customs House Agents & Traders Association President Mohamed Niyas said.
Niyas warned that digitising Customs declarations alone would not necessarily translate into faster cargo clearance or lower costs for businesses.
‘Expecting a dramatic improvement in clearance speed under the present conditions is like expecting Ferrari performance from a Morris Minor configuration, he said.
For importers and exporters, the issue extends well beyond paperwork. Every additional hour or day that cargo remains in the clearance chain can have wider consequences for businesses, including increased port and storage-related costs, additional working-capital requirements, uncertainty over delivery schedules and disruptions to production and distribution.
Niyas said the competitiveness of Sri Lanka’s trading sector ultimately depended on how efficiently goods could move through the country’s border-clearance system.
‘The real bottleneck is not merely the absence of paper. It is the entire clearance ecosystem—the limitations of the existing ASYCUDA World system, excessive regulatory interventions by Other
Government Agencies, multiple approvals, physical examinations, manual interventions, fragmented processes and institutional constraints, he said.
He cautioned that unless these bottlenecks were addressed, there was a risk that the paperless initiative would merely digitise existing bureaucracy.
‘If these underlying constraints remain unchanged, there is a real risk that the new paperless system could become another “copy-and-paste road show”—where an old, complex clearance process is simply transferred onto a digital screen without fundamentally changing the process itself, Niyas said.
For businesses dependent on imported raw materials, machinery, components and other inputs, clearance efficiency can directly affect the wider supply chain.
Delays at the border can create uncertainty for manufacturers, distributors and retailers, while exporters can face difficulties meeting delivery schedules when imported inputs or export consignments are held up.
Niyas therefore argued that the success of the October 1 initiative should be judged by its impact on trade flows rather than by the number of declarations processed electronically.
‘Paperless does not automatically mean faster, he said. ‘Digitising a slow process does not make the process fast. It only makes the slow process digital.’
He said Sri Lanka needed to move towards what he described as “process-less Customs”—a system in which unnecessary procedures are eliminated rather than simply converted into electronic procedures.
Among the reforms he called for are simplification of Customs declarations and approval workflows, improvements to the functionality of ASYCUDA World, greater use of risk-based inspections and better integration of Other Government Agency approvals.
Niyas also called for the elimination of repetitive document submissions and physical endorsements, greater use of pre-arrival processing, sufficient capacity for digital document uploads and clearly defined service-level timelines for Customs and OGAs.
Business
China backs Sri Lanka’s Non-aligned stance to counter regional pressures
By Sanath Nanayakkare
As global attention has fixed on the high-level diplomatic choreography at the United Nations General Assembly in New York, a subtler, yet profound geopolitical signal was sent from Colombo, yesterday.
In a major address marking the founding anniversary of the People’s Republic of China, newly appointed Chinese Ambassador Wei Huaxiang chose to anchor bilateral relations not just in modern trade or infrastructure, but in a shared respect for Sri Lanka’s legacy of non-aligned independence.
By explicitly invoking Sri Lanka’s foundational role in the 1976 Non-Aligned Summit, Beijing was doing something unexpected in an era defined by fierce great-power rivalry: it was officially validating a small island nation’s right to maintain an independent foreign policy stance.
The Strategic Value of Independence
For decades, nations caught in the crosshairs of major-power competition have faced intense pressure to pick sides. Yet, Ambassador Wei’s embrace of Colombo’s non-aligned tradition signaled a different diplomatic playbook. Instead of demanding alignment, Beijing was framing its partnership as a reliable counterbalance to regional pressures. By honouring Sri Lanka’s diplomatic autonomy, China was effectively reassuring smaller economies that sovereign independence and robust economic cooperation can coexist.
Beyond Ports and Industrial Zones
This diplomatic framing reframed the narrative surrounding major collaborative ventures like the Colombo Port City and Hambantota Port. While foreign analysts often view these projects exclusively through the lens of strategic rivalry, Beijing’s diplomatic messaging tied them back to a historical ethos of solidarity—evoking memories of the 1952 Rubber-Rice Pact.
By marrying economic projects with a stated respect for non-alignment, China is positioning itself as a steadfast stakeholder that respects Sri Lanka’s internal agency during difficult economic and political seasons.
As both nations look toward major milestones in 2027—including the 70th anniversary of diplomatic ties—this nuanced diplomatic move revealed how historic traditions are being leveraged to navigate modern multipolar realities.
For global observers, the takeaway was clear: in the shifting architecture of Asian geopolitics, respecting a nation’s historical neutrality may just be the most effective way to secure a lasting partnership, a diplomatic masterclass that Ambassador Wei Huaxiang executed in style.
Business
Sri Lanka Insurance Life appoints Dr. Sameera Dharmasena Chief Executive Officer
Sri Lanka Insurance Life (SLIC Life), the nation’s largest and strongest Life Insurer, is pleased to announce the appointment of Dr. Sameera Dharmasena as its new Chief Executive Officer, effective 22nd September 2026.
Dr. Dharmasena is a distinguished insurance professional with over 21 years of experience in the Sri Lankan insurance industry, having held senior leadership positions across several leading insurance companies affiliated with some of Sri Lanka’s largest business conglomerates. His extensive career spans both local and multinational insurance environments, bringing together broad industry expertise, strategic leadership and a strong commitment to the advancement of the insurance profession.
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