Business
Bairaha Farms shines for Sri Lanka at FMCG Asia Awards for their Recipe Book in Braille ESG Initiative of the Year
Bairaha Farms PLC, the pioneer chicken processor in Sri Lanka for over four decades, shone bright at the FMCG Asia Awards, being honored as the winner of the Environmental Social Governance Initiative of the Year in Sri Lanka for 2021.
For the first time in Sri Lanka, a recipe book of chicken recipes written in braille was launched to help the blind people in the country enjoy a zest for reading and cooking in a format they can understand.
Through promoting the book and its mission to reach the blind, the company achieved great results during this campaign. Their social media pages also gained considerable attention from the local market.
Apart from being the first braille recipe book launched in the country, it boasts of being able to promote the joys of cooking in a more inclusive way. This initiative was a success since its launch in Sri Lanka.
Bairaha Farms PLC also went the extra mile by donating braille books to all 18 schools for the blind across the country.
Due to the pandemic, it was not able to personally deliver the books. Instead, it was sent via courier in branded gift-wrapped boxes with notes written in braille.
The project focused on how to ensure that the entire country’s population enjoyed the benefit of making tasty meals with its products—and that included people who cannot see.
The company was faced with the question “How do we take the product right to our consumers through their heart?” It did not want to let any segment of the market be left unsatisfied and wanted the topic of inclusion to be a part of its project.
For this remarkable effort, Bairaha Farms PLC received the ESG Initiative of the Year – Sri Lanka award in the recently concluded FMCG Asia Awards hosted by Retail Asia.
The awards programme celebrates the most outstanding companies in Asia Pacific’s FMCG industry that have shown exemplary performance with their innovative products and initiatives.
Through its social media campaign, the company was able to achieve promising results and was warmly received by the local market.
The first highlighted achievement noted by the judging panel was that a total of 96,000 people were reached by the social media campaign. In addition, it was able to tally a total of 97,000 video views during the campaign and attained 53,842 post clicks from its social media sites.
As for its main social media page, an increase of an additional 6,000 followers was recorded. This was noted as the second highest achievement of the company. Significantly, the Bairaha video was the most viewed in a single day during the literacy month back in September.
Lastly, the company sealed the award by being able to reach 0.5% of the total population of Sri Lanka.
Business
IMF approves USD695 million for Sri Lanka
AFP –The International Monetary Fund’s (IMF) board approved two reviews of Sri Lanka’s loan programme, making USD695 million in additional loans immediately available to the island nation.
It is the latest tranche in the country’s four-year USD3 billion bailout, with the Fund warning of further risks due to the economic impact of the Middle East conflict.
Surging oil prices due to the conflict have heavily impacted many import-dependent Asian countries.
“Sri Lanka’s strong implementation under the EFF arrangement has continued despite challenging circumstances,” said the IMF’s Deputy Managing Director and Acting Chair Kenji Okamura.
“Gains from the economic reform programme helped preserve economic resilience and provided room to respond to cyclone Ditwah and the Middle East conflict. The latter, however, has significantly worsened Sri Lanka’s economic outlook and tilted risks to the downside.”
The IMF projects 2026 growth to slow to three per cent, with higher oil prices increasing inflation and weighing on the current account balance.
The board’s approval was contingent on Sri Lanka adjusting certain energy market subsidies issued in the wake of the conflict.
The statement said the Sri Lankan authorities had met the Fund’s requirements on fuel and electricity prices meeting cost-recovery criteria.
Criteria on ensuring no new external debts and on not imposing or intensifying import restrictions “were not observed”, however.
Business
Cambridge College honours students at awards ceremony
The Cambridge College of English Language Training recently held a certificate and medal awarding ceremony to recognize the academic achievements of students who successfully completed Cambridge English examinations.
The ceremony was held at the Hindu Cultural Hall in Kandy with the Vice Chancellor of the University of Peradeniya, Prof. W.M.T. Madhujith, attending as the Chief Guest, while Kandy Mayor Chandrasiri Wijenayake participated as the Guest of Honour.
Founded on March 1, 2024, by English tutor, author and Cambridge TKT lecturer T. Ravichandran, the institution has emerged as a leading centre for Cambridge English examination preparation in Kandy.
Beginning with an initial intake of 30 students, the college has expanded rapidly and currently serves more than 300 students.
The institution’s achievements were further recognized when it received the “Emerging Star Award 2025” at the Annual Coordinators Conference 2025 (South Asia).
The college provides training for students between the ages of seven and 18 across six stages of Cambridge English examinations, including Young Learners English (YLE) Starters, Movers and Flyers, as well as KET, PET and FCE examinations.
Cambridge English qualifications are internationally recognized and are designed to assess language proficiency in line with the Common European Framework of Reference for Languages (CEFR).
The ceremony concluded with the presentation of certificates and medals to students in recognition of their academic performance and commitment.
Text and Pic by SK Samaranayake
Business
ABC Australia, Maharaja Media Network ink MoU to expand Indo-Pacific media collaboration
The Australian Broadcasting Corporation (ABC Australia) has signed a Memorandum of Understanding with Sri Lanka’s Maharaja Media Network (MMN), marking a significant expansion of media cooperation aimed at strengthening content exchange, co-productions and professional collaboration across the Indo-Pacific.
The agreement builds on an initial broadcast partnership established in 2022 and an expanded licensing arrangement in 2023, under which ABC programming was made available free-to-air to Sri Lankan audiences through MTV Channel (Private) Limited, part of the Capital Maharaja Group.
Under the new framework, the two organisations will collaborate across television, radio and digital platforms, with a focus on co-produced content, editorial exchange, training opportunities and joint storytelling initiatives.
MMN, Sri Lanka’s largest media network, operates across television, radio, digital media, music and film, including MTV Channel (Private) Limited and MBC Networks (Private) Limited.
Australian High Commission officials described the agreement as a deepening of regional media ties. “This will cover co-production, content sharing and broader cooperation across the Asia-Pacific in telling stories that speak to both countries,” said Matthew Duckworth.
ABC International Head Claire M. Gorman said the partnership reflected a shared commitment to public-interest media and stronger regional storytelling.
Capital Maharaja Group Director Chevaan Daniel said the relationship, which began during Sri Lanka’s economic crisis in 2022, had grown through continued collaboration, including during the 2025 Ditwah cyclone response.
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