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Bairaha Farms shines for Sri Lanka at FMCG Asia Awards for their Recipe Book in Braille ESG Initiative of the Year

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Bairaha Farms PLC, the pioneer chicken processor in Sri Lanka for over four decades, shone bright at the FMCG Asia Awards, being honored as the winner of the Environmental Social Governance Initiative of the Year in Sri Lanka for 2021.

For the first time in Sri Lanka, a recipe book of chicken recipes written in braille was launched to help the blind people in the country enjoy a zest for reading and cooking in a format they can understand.

Through promoting the book and its mission to reach the blind, the company achieved great results during this campaign. Their social media pages also gained considerable attention from the local market.

Apart from being the first braille recipe book launched in the country, it boasts of being able to promote the joys of cooking in a more inclusive way. This initiative was a success since its launch in Sri Lanka.

Bairaha Farms PLC also went the extra mile by donating braille books to all 18 schools for the blind across the country.

Due to the pandemic, it was not able to personally deliver the books. Instead, it was sent via courier in branded gift-wrapped boxes with notes written in braille.

The project focused on how to ensure that the entire country’s population enjoyed the benefit of making tasty meals with its products—and that included people who cannot see.

The company was faced with the question “How do we take the product right to our consumers through their heart?” It did not want to let any segment of the market be left unsatisfied and wanted the topic of inclusion to be a part of its project.

For this remarkable effort, Bairaha Farms PLC received the ESG Initiative of the Year – Sri Lanka award in the recently concluded FMCG Asia Awards hosted by Retail Asia.

The awards programme celebrates the most outstanding companies in Asia Pacific’s FMCG industry that have shown exemplary performance with their innovative products and initiatives.

Through its social media campaign, the company was able to achieve promising results and was warmly received by the local market.

The first highlighted achievement noted by the judging panel was that a total of 96,000 people were reached by the social media campaign. In addition, it was able to tally a total of 97,000 video views during the campaign and attained 53,842 post clicks from its social media sites.

As for its main social media page, an increase of an additional 6,000 followers was recorded. This was noted as the second highest achievement of the company. Significantly, the Bairaha video was the most viewed in a single day during the literacy month back in September.

Lastly, the company sealed the award by being able to reach 0.5% of the total population of Sri Lanka.



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ADB approves support to strengthen power sector reforms in Sri Lanka

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The Asian Development Bank (ADB) has approved a $100 million policy-based loan to further support Sri Lanka in strengthening its power sector. This financing builds on earlier initiatives to establish a more stable and financially sustainable power sector.

This second subprogram of ADB’s Power Sector Reforms and Financial Sustainability Program will accelerate the unbundling of the Ceylon Electricity Board (CEB) into independent successor companies for generation, transmission, system operation, and distribution, as mandated by the Electricity Act of 2024 and its 2025 amendment. The phased approach ensures a structured transition, ensuring progress in reform actions and prioritizing financial sustainability.

“Sri Lanka has made important progress in stabilizing its economy and strengthening its fiscal position. A well-functioning power sector is vital for the country’s continued recovery and sustainable growth,” said ADB Country Director for Sri Lanka Takafumi Kadono. “ADB is committed to supporting Sri Lanka’s long-term development and advancing key reforms in the power sector. This initiative will enhance power sector governance, foster private sector participation, and accelerate renewable energy development to drive sustainable recovery, resilience, and inclusive growth.”

To improve financial sustainability, the program will help implement cost-reflective tariffs and a comprehensive debt restructuring plan for the CEB. It will support the new independent successor companies in transparent allocation of existing debts. This will continue to strengthen their financial viability, enhance creditworthiness, and enable these companies to operate on a more sustainable footing.

The program also aims to strengthen renewable energy development and private sector participation by enhancing transparency and supporting power sector entities that are financially sustainable. It will enable competitive procurement for large-scale renewable energy projects and identified priority generation schemes, while upholding strong environmental standards.

Promoting gender equality and social inclusion is integral to the program. Energy sector agencies have implemented annual women’s leadership programs, adopted inclusive policies, and launched feedback mechanisms to ensure equitable participation of female consumers and entrepreneurs. The program includes targeted support for vulnerable groups, such as maintaining lifeline tariffs and implementing measures to soften the impact of tariff adjustments and sector reforms.

ADB will provide an additional $2.5 million technical assistance grant from its Technical Assistance Special Fund to support program implementation, build the capacity of successor companies, and help develop their business plans and power system development plans.

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Union Assurance becomes first insurer to earn the YouTube Silver Play Button

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Union Assurance, Sri Lanka’s longest-standing private Life Insurer, has achieved a milestone in its digitalisation journey by being awarded the YouTube Silver Play Button, recognising the Company for surpassing 100,000 subscribers on its official channel. This achievement marks a first in Sri Lanka’s Insurance industry, across both Life and General Insurance, and underscores Union Assurance’s pioneering role in digital engagement.

This accomplishment reflects the Company’s unwavering commitment to making Life Insurance accessible, simplified, and engaging for all Sri Lankans. Through innovative content strategies, Union Assurance has successfully transformed complex Insurance concepts into relatable, informative, and inspiring narratives that empower individuals to protect what matters most; health, wealth, family, and future.

Receiving the Silver Play Button is more than a symbolic accolade; it is a testament to the strength and credibility of Union Assurance’s digital presence. In an era where trust and transparency define brand loyalty, this recognition validates the company’s ability to create content that resonates deeply with a growing audience. It enhances the brand’s authority, reinforces its visibility across digital platforms, and further solidifies Union Assurance as a leader in customer engagement.

Celebrating this achievement, Mahen Gunarathna, the Chief Marketing Officer at Union Assurance stated: “This milestone is a testament to the trust and engagement of our audience and reflects our dedication to innovation, transparency, and customer-centric communication.

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LOLC Finance Factoring powers business growth

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Deepamalie Abhayawardane, Head of Factoring at LOLC Finance PLC

LOLC Finance PLC, the largest non-banking financial institution in Sri Lanka, brings to light the significant role of its Factoring Business Unit in providing indispensable financial solutions to businesses across the country. With a robust network of over 200 branches, LOLC Finance Factoring offers distinctive support to enterprises, ranging from small-scale entrepreneurs to corporate giants.

In light of the recent economic challenges, LOLC Finance Factoring emerged as a lifeline for most businesses, ensuring continuous liquidity to navigate through turbulent times. By facilitating seamless transactions through online platforms and expediting payments, the company played a pivotal role in sustaining essential services, including supermarkets and pharmaceuticals.

Deepamalie Abhaywardane, Head of Factoring at LOLC Finance PLC, emphasized the increasing relevance of factoring in today’s economy. “As economic conditions become more stringent, factoring emerges as the most sought-after financial product for businesses across various sectors. It offers a win-win solution by providing upfront cash up to 85% of the credit sale to suppliers while allowing end-users/buyers better settlement period.”

One of the standout features of LOLC Finance Factoring is its hassle-free application process. Unlike traditional bank loans that require collateral, LOLC Factoring extends credit facilities without such obligations. Furthermore, LOLC Finance Factoring relieves business entities of the burden of receivable management and debt collection. Through nominal service fees, businesses can outsource these tasks, allowing them to focus on core operations while ensuring efficient cash flow management.

For businesses seeking Shariah-compliant factoring solutions, LOLC Al-Falaah’s Wakalah Future-Cash Today offers an efficient and participatory financing model that meets both financial needs and ethical principles. Understanding the diverse challenges faced by businesses, LOLC Finance Factoring deliver tailored solutions that enhance cash flow, reduce credit risk, and support sustainable growth. Working together with LOLC Al-Falaah ensures access to a transparent, well-structured receivable management solution strengthened by the credibility and trust of Sri Lanka’s largest NBFI, LOLC Finance.

The clientele of LOLC Finance Factoring spans into various industries, including manufacturing, trading, transportation, healthcare, textiles, plantations, and other services, all contributing significantly to Sri Lanka’s economic growth. By empowering businesses with accessible and convenient working capital solutions, LOLC Finance’s Factoring arm plays a vital role in fostering economic development and prosperity of the country.

In the upcoming quarter, LOLC Finance Factoring remains committed to delivering innovative financial solutions tailored to meet the evolving needs of businesses. As Sri Lanka’s economic landscape continues to develop, LOLC Finance Factoring stands ready to support enterprises on their journey towards growth and success.

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