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Softlogic Life launches ‘Dollar Saver’: Sri Lanka’s first foreign currency insurance solution

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Affirming its indelible reputation as Sri Lanka’s fastest growing life insurer, Softlogic Life goes beyond borders with the introduction of a powerful new USD savings life insurance solution, ‘Dollar Saver’ that will be offered to Sri Lankans working and living overseas.

Setting yet another benchmark in the country’s highly competitive insurance sector, the two-year savings plan enables Sri Lankans residing overseas to enjoy a 6.5% guaranteed annual return on their savings in dollars, while also benefiting from a life insurance cover equal to the maturity benefit. Softlogic Life’s Dollar Saver makes its mark in Sri Lanka as a first of its kind solution offered by a life insurance company within the nation. The product will be offered in full accordance with Sri Lanka’s Forex Regulations.

Dollar Saver was launched in a virtual setting signifying the tech-based approach that has been adopted to ensure anytime anywhere take up of this policy. Highlighting the significance of the launch, Chief Guest Ajith Nivard Cabraal, Governor of the Central Bank of Sri Lanka stated, “To keep Sri Lanka’s growth momentum, it is vital to attract foreign investments and one such key method in which savings can be generated is in the form of insurance and innovative financial instruments. The penetration of the insurance market is important and significant towards driving the country’s economy. I congratulate Softlogic Life on designing this innovative product which will now create a way for Sri Lankans who are working and living overseas to be part of a savings community in Sri Lanka.

Softlogic Life’s Dollar Saver addresses both the protection and investment needs of Sri Lankans domiciled overseas with a foreign income. The product is open for dual citizens as well as Sri Lankan residents who earn income from an overseas source. Customers can start with a minimum of 5,000 USD and go up to a maximum of 100,000 USD with just a one-time premium payment.

“In today’s context, with the competition and what’s going around the world, it is best for companies to evolve. Especially with the pandemic, it is key to evolve with technological advancements. Softlogic Life has always been an early adopter of technology even before the pandemic which has helped the company grow by 43% in the first half of 2021 amidst everything. With a clear advantage over the competition, we were ready to move forward and extend our insurance services to over 2 Mn Sri Lankans living beyond borders while giving an opportunity to bring in more dollars to Sri Lanka,” remarked Ashok Pathirage, Chairman of Softlogic Holdings PLC.

Customers can sign up to the Dollar Saver Plan through Softlogic Life’s highly secure, 100% paperless, digital onboarding process. They are also offered the convenient options of making their premium payments through any credit or debit card that are subject to limits, or fund transfers.

“As Sri Lanka’s fastest growing insurance company with a revenue growth (GWP) of 43% in the first half of 2021 and a 5 year CAGR of 30% which is almost double the industry, we are proud to have launched Sri Lanka’s first ever foreign currency insurance product that combines the elements of protection and investment returns in a meaningful manner. While this product is fully in accordance with the Central Bank forex and other regulatory requirements, the proceeds will be invested in government securities and similar risk instruments avoiding currency exposure to maintain all the liquidity on behalf of our policyholders. We extend a very warm welcome to all Sri Lankans earning a foreign income to join us online with a Dollar Saver policy so that you can earn a guaranteed return on your dollar savings and we can protect everything that is precious to you,” commented Iftikar Ahamed, Managing Director of Softlogic Life Insurance PLC.

Innovation, agility and a strong passion to protect the best interests of Sri Lankans have always lead the agenda for success within Softlogic Life.

These traits have helped the company forge even through the pandemic-induced volatile business environment resiliently because every industry-first initiative Softlogic Life launched was able to truly elevate the lives of many Sri Lankans from various backgrounds. This includes the one-day claim payment process, the disruptive postal and mobile insurance solutions, and more to traverse beyond the norms of the life insurance industry to ensure world-class service standards that secure the safety and wellbeing of their customers.

Softlogic Life is currently ranked third in the life insurance market, known for overtaking much older players with their strong and sustainable growth momentum. Keeping alive its commitment towards enhancing life insurance penetration and quality of lives within the country, the company currently extends their protection to over 1.5 million Sri Lankan lives.



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PM ‘Rings the Bell’ at CSE to champion financial literacy and investor education

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P.M. Dr.Harini Amarasuriya

As part of World Investor Week (WIW) 2026, the Securities and Exchange Commission of Sri Lanka (SEC) and the Colombo Stock Exchange (CSE) joined stock exchanges around the world in ringing the market opening bell for financial literacy on 5 October 2026, under the patronage of Dr. Harini Amarasuriya, Prime Minister of the Democratic Socialist Republic of Sri Lanka.

World Investor Week is an annual global campaign led by the International Organization of Securities Commissions (IOSCO) to raise awareness of the importance of investor education and investor protection. The “Ring the Bell for Financial Literacy” initiative, pioneered by the World Federation of Exchanges (WFE), brings together stock exchanges and other stakeholders worldwide to promote greater financial literacy and encourage individuals to make informed financial decisions.

The ceremony also marked the 40th anniversary of the CSE and the joint launch by the SEC and the CSE of the Stock Market Game, an online stock market simulation based on the ATrad trading system.

The Stock Market Game enables participants to gain practical experience of how the stock market works, make investment decisions and construct portfolios of listed shares without using real money. The platform is accessible through the websites of the SEC and CSE and is expected to serve as an important practical tool for promoting financial education. It is envisaged that the Stock Market Game will also be used to conduct simulation competitions among universities and the 100 Capital Market Clubs established in schools across the country.

The ceremony also featured the commemorative issuance of a stamp and First Day Cover to mark the 40th anniversary of the CSE. Issued in collaboration with the Department of Posts and the Philatelic Bureau of Sri Lanka, the commemorative stamp and First Day Cover were presented to Prime Minister Dr. Harini Amarasuriya, by the SEC Chairman Snr. Prof. D.B.P.H. Dissabandara and Ray Abeywardena, Director CSE and Chairman of Central Depository Systems (CDS).

Welcoming the gathering, Rajeeva Bandaranaike, Chief Executive Officer of the CSE, highlighted the importance of obtaining reliable information when making investment decisions.

“We operate in a digital world where a vast amount of information and data is disseminated through social media. While some of this information is factual, some may be inaccurate or misleading. When investing in the stock market, it is essential to make informed and prudent investment decisions. Therefore, investors should obtain information and data from reliable and responsible sources and persons before making investment decisions.”

Addressing the gathering, SEC Chairman Snr. Prof. D.B.P.H. Dissabandara emphasised that the SEC’s role extends beyond regulation to facilitating the further development of the capital market.

“The SEC needs to determine how best to introduce the stock market to Generation Alpha, Generation Beta and generations beyond. When it comes to investors, we need to build confidence in the market, because people will invest only when they have confidence in the market.’’

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Rs. 5 million worth of prizes to be given at 8th edition of CSE Masterminds Quiz Competition

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The Colombo Stock Exchange (CSE) has announced that the eighth edition of the CSE Masterminds Quiz will be held on 9th October 2026, from 3.00 p.m. onwards, at the Main Ballroom, Shangri-La Colombo.

Recognised as Sri Lanka’s premier capital market quiz competition, CSE Masterminds brings together teams from the public and private sectors. Participants will be tested across international business, global markets, current affairs, the Sri Lankan economy and business, the Sri Lankan stock market, and sports and entertainment, before a concluding rapid-fire round.

This year the winning team can win up to Rs. 2,000,000, the runners-up up to Rs. 1,000,000, and the second runners-up Rs. 750,000. Sector awards will also be presented to the highest-performing team from each participating sector. Guest participants will also be able to compete in rounds of Audience questions, and will have the opportunity to participate a raffle draw for three free return tickets provided by Fits Aviation (Pvt) Ltd.

The evening will also include an exclusive after-party with live music provided by the band ‘Doctor’ featuring guest performer Umara Sinhawansa, fine food and beverages, providing an opportunity for networking and celebration. Every participant will receive a premium goodie bag made possible by the support of the event’s sponsorship partners. Collectively, the event will feature over Rs. 5 million worth of prizes, rewards, and giveaways, encompassing championship prizes, sector awards, audience engagement prizes, raffle draw offerings, and goodie bags.

Sponsorship partners include:

Platinum Sponsors: Hatton National Bank PLC and Bartleet Religare Stockbrokers (Pvt) Ltd.

Gold Sponsors: Ex-Pack Corrugated Cartons PLC, Asha Securities Ltd., and Lanka Securities (Pvt) Ltd.

Silver Sponsors: Barista Coffee Lanka (Pvt) Ltd., Capital Trust Holdings (Pvt) Ltd., LOLC Holdings PLC, Arpico Ataraxia Asset Management (Pvt) Ltd., IronOne Technologies (Pvt) Ltd., and LankaPay (Pvt) Ltd.

Co-Sponsors: Access Engineering PLC, Bank of Ceylon, Commercial Bank of Ceylon PLC, CryptoGen (Pvt) Ltd., Deloitte Lanka (Private) Limited, Dialog Finance PLC, Efutures (Pvt) Ltd., People’s Leasing & Finance PLC, Senfin Asset Management (Pvt) Ltd., and Softlogic Stockbrokers (Pvt) Ltd.

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NCCSL to conduct practical workshop on food labelling and advertising regulations in Sri Lanka

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The National Chamber of Commerce of Sri Lanka (NCCSL) is organizing a one-day practical workshop on “Food Labelling & Advertising Regulations in Sri Lanka” on Thursday, 8th October 2026 from 9.00 a.m. to 4.30 p.m. at the National Chamber of Commerce, Colombo 10. The workshop has been organised to provide a practical understanding of the latest regulatory requirements governing the food products labelling and advertising of food products in Sri Lanka, with particular attention to regulatory developments applicable in 2026, compliance requirements, and the potential legal and financial implications of non-compliance.

As food products increasingly compete not only with quality and price but also on packaging, labelling and promotional claims, businesses must ensure the information they communicate to consumers is accurate, transparent and consistent with applicable regulatory requirements. Understanding these requirements is therefore essential for businesses seeking to protect their brands, maintain consumer confidence, and minimize regulatory and legal risks.

The practical workshop will go beyond an overview of regulations and focus on how businesses can apply regulatory requirements in their day-to-day operations. Participants will be guided through key areas of food regulatory compliance, including the national food regulatory framework, recent food labelling regulations and key changes, mandatory approvals and prohibitions relating to food labelling, and the litigation process associated with regulatory violations. The programme will also cover several areas of growing importance to the food industry, including the EU EMPCO Directive, food colour coding regulations, regulations relating to food trans-fatty acids and the importance of compliance in the use of food additives. Practical exercises will further enable participants to apply their knowledge to real-world compliance situations and strengthen their ability to identify potential regulatory concerns.

For further information and registration, please contact the National Chamber of Commerce of Sri Lanka on 011 4741788 – Nethmi or Udula – 071 403 4775.

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